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Email Marketing

Brevo vs Buttondown: Pricing Comparison 2026

Side-by-side pricing comparison of Brevo and Buttondown. See all plans, features, and costs at a glance.

Bottom line: Brevo starts at $9/mo and Buttondown starts at Custom pricing. Compare all 6 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Brevo freeAffiliateTry Buttondown freePrice updated 12d agoUpdated this month

Brevo vs Buttondown: Quick Pricing Facts

FeatureBrevoButtondown
Starting Price$9/moCustom pricing
Number of Plans42
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Brevo and Buttondown are both priced at $9/mo, making them equally accessible Email Marketing tools. Together they offer 6 pricing plans with 54 features compared, so the best choice comes down to which features match your needs.

Buttondown stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Brevo
Brevo
Try freeAffiliate
Buttondown
Buttondown
Try free
Tier 1
Starter
$9/month
Includes
  • From 5,000 emails per month
  • Email & SMS Send email & transactional messages. SMS credit sold separately.
  • Drag & Drop email editor Craft polished emails fast—just drag, drop, and send.
  • Email templates Jumpstart campaigns with responsive templates tailored to your industry and use case.
  • AI content generator Draft subject lines and email copy, adjust tone, and more.
  • Advanced segmentation Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
  • Forms Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
  • Basic reporting & analytics Track opens and clicks to measure campaign performance.
  • Email support Get help via email from our customer care team. Support available in 6 languages.
  • No Brevo logo $10.80 per month
  • Sales Essentials $27.92 per month
Start with Starter
Free
$0/monthCheapest
Includes
  • Rich text or markdown editor
  • Send from a custom domain
  • Hosted newsletter archives
  • Privacy-first
Start with Free
Tier 2
StandardPopular
$18/monthCheapest
Includes
  • Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
  • A/B testing Test subject lines or content variants to improve opens and clicks.
  • Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports
  • AI send time optimization Automatically send emails when each contact is most likely to engage.
  • Web & event tracking Track on‑site behavior and custom events to trigger messages and segment with precision.
  • Landing pages Create standalone campaign pages without a developer. 1 page included
  • No Brevo logo Remove the “Sent with Brevo” footer to keep emails strictly professional.
  • Sales Essentials $27.92 per month
Start with Standard
Paid Add-ons
Custom pricing
Includes
  • Tagging & segmentation (+$9/month)
  • Paid subscriptions (+$9/month)
  • Comments and surveys (+$9/month)
  • Analytics (+$9/month)
  • RSS-to-email support (+$9/month)
  • Email attachments (+$9/month)
  • Archives on a custom domain (+$29/month)
  • Multiple newsletters (+$29/month)
  • Automations (+$29/month)
  • Whitelabeling (+$79/month)
  • Teams (+$79/month)
Start with Paid Add-ons
Tier 3
Professional
$499/monthCheapest
Includes
  • From 150,000 emails per month
  • Additional marketing channels WhatsApp, Popups, Mobile & Web Push
  • Multi-user access 10 seats included
  • Contact scoring Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.
  • Advanced ecommerce features Drive sales with AI recommendations, back-in-stock alerts, and coupons.
  • AI segmentation Let Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
  • AI Data Analyst Ask plain‑language questions and get instant answers from your data with Aura AI.
  • Phone support Speak directly with our team when you need faster resolution.
  • Deliverability Specialist support Work with an expert to improve email deliverability and inbox placement. 3 hours per year included.
  • Sales Advanced $58.50 per month/user
Start with Professional
-
Tier 4
Enterprise
Custom pricing
Includes
  • Multi-account management Manage multiple business units & brands under one master account.
  • Custom objects Import all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
  • Brevo Mobile Wallet Digitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
  • Custom loyalty engine Create and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
  • Custom data integrations Sync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
  • Dedicated IP Maintain full control of your sending reputation with a dedicated IP.
  • SSO & SAML Secure, enterprise‑grade single sign‑on for centralized access management.
  • Tailored onboarding Receive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
  • CSM support Recurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).
  • Sales Advanced
Start with Enterprise
-

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Brevo

All-in-one marketing platform with email, SMS, and chat

View all Brevo plans

Buttondown

Minimal newsletter tool for writers and indie publishers

View all Buttondown plans

What Reviewers Say

Which Should You Choose?

Choose Brevo if:

  • •You need a complete marketing platform with email, SMS, and transactional sending
  • •Your team runs marketing campaigns alongside transactional email in one platform
  • •Multi-channel marketing with automation is the requirement

Choose Buttondown if:

  • •You're a writer or developer wanting a minimalist newsletter tool with great Markdown support
  • •Buttondown's simple pricing and API suit technical newsletter creators
  • •Simplicity and distraction-free writing matter more than marketing features

Brevo is a full marketing platform covering transactional email, SMS, and marketing automation. Buttondown is a minimalist newsletter tool for writers and developers. These serve completely different audiences. Marketing teams choose Brevo. Technical newsletter creators choose Buttondown.

Try Brevo freeFrom $9/mo
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Frequently Asked Questions: Brevo vs Buttondown

How many pricing plans does Brevo have vs Buttondown?
Brevo offers 4 pricing plans, while Buttondown offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Brevo or Buttondown offer a free plan?
Buttondown offers a free plan, while Brevo does not. If budget is a concern, Buttondown lets you get started at no cost.
What is the most popular Brevo plan?
The Standard plan is Brevo's most popular tier, priced at $18/mo. Key features include Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey., A/B testing Test subject lines or content variants to improve opens and clicks., Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports.
Does Brevo or Buttondown offer custom enterprise pricing?
Yes, both Brevo and Buttondown offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Brevo and Buttondown compare for Email Marketing?
Both Brevo and Buttondown are Email Marketing tools. Brevo offers 4 plans starting at $9/mo, while Buttondown offers 2 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Brevo Official Pricing- Vendor pricing page
  2. Buttondown Official Pricing- Vendor pricing page

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