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Email Marketing

Buttondown vs Kit: Pricing Comparison 2026

Side-by-side pricing comparison of Buttondown and Kit. See all plans, features, and costs at a glance.

Bottom line: Both Buttondown and Kit offer free plans. Buttondown has 2 pricing tiers while Kit has 3.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Buttondown freeTry Kit freeAffiliateUpdated this monthUpdated this month
Best Value

Kit - Kit offers a free plan, offers 3 tiers vs 2.

Buttondown vs Kit: Quick Pricing Facts

FeatureButtondownKit
Starting PriceCustom pricing$33/mo
Number of Plans23
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Buttondown and Kit are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 40 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Buttondown
Buttondown
Try free
Kit
Kit
Try freeAffiliate
Tier 1
Free
$0/monthCheapest
Includes
  • Rich text or markdown editor
  • Send from a custom domain
  • Hosted newsletter archives
  • Privacy-first
Start with Free
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Start with Newsletter
Tier 2
Paid Add-ons
Custom pricing
Includes
  • Tagging & segmentation (+$9/month)
  • Paid subscriptions (+$9/month)
  • Comments and surveys (+$9/month)
  • Analytics (+$9/month)
  • RSS-to-email support (+$9/month)
  • Email attachments (+$9/month)
  • Archives on a custom domain (+$29/month)
  • Multiple newsletters (+$29/month)
  • Automations (+$29/month)
  • Whitelabeling (+$79/month)
  • Teams (+$79/month)
Start with Paid Add-ons
Creator
$33/monthCheapest
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Start with Creator
Tier 3
-
Pro
$66/monthCheapest
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Start with Pro

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Try Buttondown freeFree plan availableTry Kit freeFree plan available
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Buttondown

Minimal newsletter tool for writers and indie publishers

View all Buttondown plans

Kit

Email marketing and automation platform for creators

View all Kit plans

Frequently Asked Questions: Buttondown vs Kit

How many pricing plans does Buttondown have vs Kit?
Buttondown offers 2 pricing plans, while Kit offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Buttondown or Kit offer a free plan?
Yes, both Buttondown and Kit offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Buttondown or Kit?
Both Buttondown and Kit offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
Does Buttondown or Kit offer custom enterprise pricing?
Buttondown offers a custom-priced enterprise tier for larger teams. Kit lists all its pricing publicly.
How do Buttondown and Kit compare for Email Marketing?
Both Buttondown and Kit are Email Marketing tools. Buttondown offers 2 plans starting at Custom pricing, while Kit offers 3 plans starting at $33/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Buttondown Official Pricing- Vendor pricing page
  2. Kit Official Pricing- Vendor pricing page

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