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Email Marketing

Brevo vs Customer.io: Pricing Comparison 2026

Side-by-side pricing comparison of Brevo and Customer.io. See all plans, features, and costs at a glance.

Bottom line: Brevo starts at $9/mo, making it $91/mo cheaper than Customer.io ($100/mo). Neither offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Brevo freeAffiliateTry Customer.io freePrice updated 3d agoUpdated this month

Brevo vs Customer.io: Quick Pricing Facts

FeatureBrevoCustomer.io
Starting Price$9/mo$100/mo
Number of Plans43
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Brevo is the more affordable option, starting at $9/mo compared to Customer.io's $100/mo. Both are Email Marketing tools with 7 combined pricing plans and 39 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Brevo
Brevo
Try freeAffiliate
Customer.io
Customer.io
Try free
Tier 1
Starter
$9/monthCheapest
Includes
  • From 5,000 emails per month
  • Email & SMS Send email & transactional messages. SMS credit sold separately.
  • Drag & Drop email editor Craft polished emails fast—just drag, drop, and send.
  • Email templates Jumpstart campaigns with responsive templates tailored to your industry and use case.
  • AI content generator Draft subject lines and email copy, adjust tone, and more.
  • Advanced segmentation Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
  • Forms Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
  • Basic reporting & analytics Track opens and clicks to measure campaign performance.
  • Email support Get help via email from our customer care team. Support available in 6 languages.
  • No Brevo logo $10.80 per month
  • Sales Essentials $27.92 per month
Start with Starter
Essentials
$100/month
Start with Essentials
Tier 2
StandardPopular
$18/monthCheapest
Includes
  • Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
  • A/B testing Test subject lines or content variants to improve opens and clicks.
  • Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports
  • AI send time optimization Automatically send emails when each contact is most likely to engage.
  • Web & event tracking Track on‑site behavior and custom events to trigger messages and segment with precision.
  • Landing pages Create standalone campaign pages without a developer. 1 page included
  • No Brevo logo Remove the “Sent with Brevo” footer to keep emails strictly professional.
  • Sales Essentials $27.92 per month
Start with Standard
Premium
$1000/month
Start with Premium
Tier 3
Professional
$499/monthCheapest
Includes
  • From 150,000 emails per month
  • Additional marketing channels WhatsApp, Popups, Mobile & Web Push
  • Multi-user access 10 seats included
  • Contact scoring Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.
  • Advanced ecommerce features Drive sales with AI recommendations, back-in-stock alerts, and coupons.
  • AI segmentation Let Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
  • AI Data Analyst Ask plain‑language questions and get instant answers from your data with Aura AI.
  • Phone support Speak directly with our team when you need faster resolution.
  • Deliverability Specialist support Work with a specialist to improve email deliverability and inbox placement. 3 hours per year included.
  • Sales Advanced $58.50 per month/user
Start with Professional
Enterprise
Custom pricing
Start with Enterprise
Tier 4
Enterprise
Custom pricing
Includes
  • Multi-account management Manage multiple business units & brands under one master account.
  • Custom objects Import all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
  • Brevo Mobile Wallet Digitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
  • Custom loyalty engine Create and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
  • Custom data integrations Sync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
  • Dedicated IP Maintain full control of your sending reputation with a dedicated IP.
  • SSO & SAML Secure, enterprise‑grade single sign‑on for centralized access management.
  • Tailored onboarding Receive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
  • CSM support Recurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).
  • Sales Advanced
Start with Enterprise
-

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Brevo

All-in-one marketing platform with email, SMS, and chat

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Customer.io

Automated messaging platform for targeted customer engagement

View all Customer.io plans

What Reviewers Say

Which Should You Choose?

Choose Brevo if:

  • •You need a multi-channel marketing platform accessible to non-technical teams
  • •Brevo's free plan and ease of use serve small and mid-market marketing teams
  • •Email, SMS, and basic automation without engineering involvement are the requirements

Choose Customer.io if:

  • •Your engineering team needs behavioral email triggered by real-time application events
  • •Customer.io handles complex product lifecycle messaging with full event data control
  • •SaaS lifecycle email with precise behavioral targeting is the primary need

Brevo is a marketing platform for marketing teams. Customer.io is a product messaging platform for engineering teams. Brevo is accessible and multi-channel. Customer.io is precise and event-driven. These serve different personas and workflows.

Try Brevo freeFrom $9/mo
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Frequently Asked Questions: Brevo vs Customer.io

Which is cheaper, Brevo or Customer.io?
As of August 2026, Brevo starts at a lower price point. Brevo starts at $9/mo while Customer.io starts at $100/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Brevo have vs Customer.io?
Brevo offers 4 pricing plans, while Customer.io offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Brevo plan?
The Standard plan is Brevo's most popular tier, priced at $18/mo. Key features include Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey., A/B testing Test subject lines or content variants to improve opens and clicks., Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports.
Does Brevo or Customer.io offer custom enterprise pricing?
Yes, both Brevo and Customer.io offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Brevo and Customer.io compare for Email Marketing?
Both Brevo and Customer.io are Email Marketing tools. Brevo offers 4 plans starting at $9/mo, while Customer.io offers 3 plans starting at $100/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Brevo Official Pricing- Vendor pricing page
  2. Customer.io Official Pricing- Vendor pricing page

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