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Email Marketing

Brevo vs Customer.io: Pricing Comparison 2026

Side-by-side pricing comparison of Brevo and Customer.io. See all plans, features, and costs at a glance.

Bottom line: Brevo starts at $9/mo, making it $91/mo cheaper than Customer.io ($100/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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Brevo vs Customer.io: Quick Pricing Facts

FeatureBrevoCustomer.io
Starting Price$9/mo$100/mo
Number of Plans43
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Brevo is the more affordable option, starting at $9/mo compared to Customer.io's $100/mo. Both are Email Marketing tools with 7 combined pricing plans and 39 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Brevo
Brevo
Try it freeAffiliate
Customer.io
Customer.io
Try it free
Tier 1
Starter
$9/monthCheapest
Includes
  • From 5,000 emails per month
  • Email & SMS
  • Drag & Drop email editor
  • Email templates
  • AI content generator
  • Advanced segmentation
  • Forms
  • Basic reporting & analytics
  • Email support
  • No Brevo logo $10.80 per month
  • Sales Essentials $27.92 per month
Start with Starter
Essentials
$100/month
Start with Essentials
Tier 2
StandardPopular
$18/monthCheapest
Includes
  • Marketing automation
  • A/B testing
  • Advanced email reporting Click heatmaps, geography & device reports
  • AI send time optimization
  • Web & event tracking
  • Landing pages 1 page included
  • No Brevo logo
  • Sales Essentials $27.92 per month
Start with Standard
Premium
$1000/month
Start with Premium
Tier 3
Professional
$499/monthCheapest
Includes
  • From 150,000 emails per month
  • Additional marketing channels WhatsApp, Popups, Mobile & Web Push
  • Multi-user access 10 seats included
  • Contact scoring
  • Advanced ecommerce features
  • AI segmentation
  • AI Data Analyst
  • Phone support
  • Deliverability Specialist support
  • Sales Advanced $58.50 per month/user
Start with Professional
Enterprise
Custom pricing
Start with Enterprise
Tier 4
Enterprise
Custom pricing
Includes
  • Multi-account management
  • Custom objects
  • Brevo Mobile Wallet
  • Custom loyalty engine
  • Custom data integrations
  • Dedicated IP
  • SSO & SAML
  • Tailored onboarding
  • CSM support
  • Sales Advanced
Start with Enterprise
—

Swipe to compare plans →

Brevo

All-in-one marketing platform with email, SMS, and chat

View all Brevo plans

Customer.io

Automated messaging platform for targeted customer engagement

View all Customer.io plans

What Reviewers Say

Our Pick

Brevo

Brevo starts at $91/mo lower ($9/mo vs $100/mo), offers 4 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Brevo

Try Brevo free

Which Should You Choose?

Choose Brevo if:

  • •You want lower per-user costs—Brevo starts at $9/mo, saving $91/mo compared to Customer.io at $100/mo
  • •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Brevo offers 39 additional features across its plans

Choose Customer.io if:

  • •You want Customer.io's approach to incremental feature unlocking across its 3 pricing tiers
  • •Customer.io's focused feature set keeps your team in control without tool bloat
  • •Your Email Marketing team's workflow matches Customer.io's feature organization more naturally

Brevo is the more affordable choice [1], starting at $9/mo compared to Customer.io's $100/mo. For a 50-person team on paid plans, this translates to Brevo saving approximately $4550/month. Brevo offers 4 pricing tiers compared to Customer.io's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, Brevo provides 39 total features versus 0 for Customer.io, offering a richer feature set depending on your specific needs. If controlling SaaS spend is a priority, Brevo offers the better cost-to-value ratio. Consider Customer.io only if its unique capabilities directly address a gap Brevo cannot fill.

Best choice: Brevo

Try Brevo free
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Frequently Asked Questions: Brevo vs Customer.io

Which is cheaper, Brevo or Customer.io?
As of March 2026, Brevo starts at a lower price point. Brevo starts at $9/mo while Customer.io starts at $100/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Brevo have vs Customer.io?
Brevo offers 4 pricing plans, while Customer.io offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Brevo plan?
The Standard plan is Brevo's most popular tier, priced at $18/mo. Key features include Marketing automation, A/B testing, Advanced email reporting Click heatmaps, geography & device reports.
Does Brevo or Customer.io offer custom enterprise pricing?
Yes, both Brevo and Customer.io offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Brevo and Customer.io compare for Email Marketing?
Both Brevo and Customer.io are Email Marketing tools. Brevo offers 4 plans starting at $9/mo, while Customer.io offers 3 plans starting at $100/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Brevo Official Pricing— Vendor pricing page
  2. Customer.io Official Pricing— Vendor pricing page

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