ActiveCampaign vs Customer.io: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and Customer.io. See all plans, features, and costs at a glance.
Bottom line: ActiveCampaign starts at $15/mo, making it $85/mo cheaper than Customer.io ($100/mo). Neither offers a free plan.
Last updated: March 16, 2026
ActiveCampaign vs Customer.io: Quick Pricing Facts
| Feature | ActiveCampaign | Customer.io |
|---|---|---|
| Starting Price | $15/mo | $100/mo |
| Number of Plans | 7 | 3 |
| Free Tier | No | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
ActiveCampaign is the more affordable option, starting at $15/mo compared to Customer.io's $100/mo. Both are Email Marketing tools with 10 combined pricing plans and 110 features compared.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  ActiveCampaign Try it freeAffiliate |  Customer.io Try it free |
|---|---|---|
| Tier 1 | Enterprise $145/month Includes
| Essentials $100/monthCheapest |
| Tier 2 | ProPopular $79/monthCheapest Includes
| Premium $1000/month |
| Tier 3 | Plus $49/monthCheapest Includes
| Enterprise Custom pricing |
| Tier 4 | Starter $15/monthCheapest Includes
| — |
| Tier 5 | Premium $218/monthCheapest Includes
| — |
| Tier 6 | AdvancedPopular $99/monthCheapest Includes
| — |
| Tier 7 | Core $99/monthCheapest Includes
| — |
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ActiveCampaign
Email marketing, automation, and CRM for customer experience
View all ActiveCampaign plansWhat Reviewers Say
ActiveCampaign
ActiveCampaign starts at $85/mo lower ($15/mo vs $100/mo), offers 7 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: ActiveCampaign
Try ActiveCampaign freeWhich Should You Choose?
Choose ActiveCampaign if:
- •You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $85/mo compared to Customer.io at $100/mo
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—ActiveCampaign offers 110 additional features across its plans
Choose Customer.io if:
- •Your team needs custom enterprise pricing—Customer.io offers negotiated terms for large deployments
- •Customer.io's usage-based pricing lets you match exact team size without tier gaps
- •Customer.io's focused feature set keeps your team in control without tool bloat
ActiveCampaign is the more affordable choice [1], starting at $15/mo compared to Customer.io's $100/mo. For a 50-person team on paid plans, this translates to ActiveCampaign saving approximately $4250/month. ActiveCampaign offers 7 pricing tiers compared to Customer.io's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, ActiveCampaign provides 110 total features versus 0 for Customer.io, offering a richer feature set depending on your specific needs. If controlling SaaS spend is a priority, ActiveCampaign offers the better cost-to-value ratio. Consider Customer.io only if its unique capabilities directly address a gap ActiveCampaign cannot fill.
Best choice: ActiveCampaign
Try ActiveCampaign freeFrequently Asked Questions: ActiveCampaign vs Customer.io
Which is cheaper, ActiveCampaign or Customer.io?
How many pricing plans does ActiveCampaign have vs Customer.io?
What is the most popular ActiveCampaign plan?
Does ActiveCampaign or Customer.io offer custom enterprise pricing?
How do ActiveCampaign and Customer.io compare for Email Marketing?
Sources
- ActiveCampaign Official Pricing— Vendor pricing page
- Customer.io Official Pricing— Vendor pricing page
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