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ActiveCampaign vs Customer.io: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Customer.io. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $85/mo cheaper than Customer.io ($100/mo). Neither offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Customer.io freePrice updated 12d agoPrice updated 12d ago

ActiveCampaign vs Customer.io: Quick Pricing Facts

FeatureActiveCampaignCustomer.io
Starting Price$15/mo$100/mo
Number of Plans73
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Customer.io's $100/mo. Both are Email Marketing tools with 10 combined pricing plans and 110 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Customer.io
Customer.io
Try free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Essentials
$100/monthCheapest
Start with Essentials
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Premium
$1000/month
Start with Premium
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Enterprise
Custom pricing
Start with Enterprise
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Email marketing, automation, and CRM for customer experience

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Customer.io

Automated messaging platform for targeted customer engagement

View all Customer.io plans

What Reviewers Say

Which Should You Choose?

Choose ActiveCampaign if:

  • •Your team needs a full marketing platform with CRM, landing pages, and visual automation builders
  • •Non-technical marketers are building campaigns without developer support
  • •You need e-commerce integrations and behavioral email alongside CRM

Choose Customer.io if:

  • •Your engineering team needs precise behavioral messaging with real-time event data
  • •Customer.io handles complex branching logic from custom events that most marketing tools can't match
  • •Your product sends transactional emails, in-app messages, and push notifications from the same platform

ActiveCampaign is built for marketers; Customer.io is built for product and engineering teams. Customer.io connects to real-time event streams and handles complex behavioral logic at the data layer. ActiveCampaign has a friendlier interface and marketing-native features like CRM and landing pages. If you're a B2B SaaS with engineers who can instrument events, Customer.io's flexibility and precision are worth the complexity. If you're a marketing team building campaigns without developer support, ActiveCampaign is the practical choice.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Customer.io

Which is cheaper, ActiveCampaign or Customer.io?
As of July 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Customer.io starts at $100/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Customer.io?
ActiveCampaign offers 7 pricing plans, while Customer.io offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or Customer.io offer custom enterprise pricing?
Customer.io offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and Customer.io compare for Email Marketing?
Both ActiveCampaign and Customer.io are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Customer.io offers 3 plans starting at $100/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Customer.io Official Pricing- Vendor pricing page

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