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Email Marketing

Brevo vs Litmus: Pricing Comparison 2026

Side-by-side pricing comparison of Brevo and Litmus. See all plans, features, and costs at a glance.

Bottom line: Brevo starts at $9/mo and Litmus starts at Custom pricing. Compare all 9 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Brevo vs Litmus: Quick Pricing Facts

FeatureBrevoLitmus
Starting Price$9/moCustom pricing
Number of Plans45
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Brevo and Litmus are both priced at $9/mo, making them equally accessible Email Marketing tools. Together they offer 9 pricing plans with 69 features compared, so the best choice comes down to which features match your needs.

Brevo uses usage-based pricing while Litmus uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Brevo
Brevo
Try it freeAffiliate
Tier 1
Starter
$9/monthCheapest
Includes
  • From 5,000 emails per month
  • Email & SMS
  • Drag & Drop email editor
  • Email templates
  • AI content generator
  • Advanced segmentation
  • Forms
  • Basic reporting & analytics
  • Email support
  • No Brevo logo $10.80 per month
  • Sales Essentials $27.92 per month
Start with Starter
Deliverability upgrade
Custom pricing
Includes
  • Inbox placement insights by mailbox provider
  • 24/7 reputation and deliverability monitoring
  • Deep engagement analytics filtered by platform, location, and mailbox provider
  • Easy tracking of SPF, DKIM, and DMARC results
  • Customizable alerts to react to reputation problems before they impact performance
  • Configurable dashboards to view deliverability and engagement data in one spot
  • Includes access to Everest
Start with Deliverability upgrade
Tier 2
StandardPopular
$18/monthCheapest
Includes
  • Marketing automation
  • A/B testing
  • Advanced email reporting Click heatmaps, geography & device reports
  • AI send time optimization
  • Web & event tracking
  • Landing pages 1 page included
  • No Brevo logo
  • Sales Essentials $27.92 per month
Start with Standard
Sender Certification upgrade
Custom pricing
Includes
  • 24/7 monitoring of your email sending infrastructure backed by a dedicated compliance team
  • Placement on a trusted allow-list for improved inbox placement and fewer filtering issues
  • Built-in threat protection for high-risk sends and mandated mailing
  • Exclusive data feeds from mailbox providers and security companies
  • Daily and monthly performance reporting delivered to your inbox
Start with Sender Certification upgrade
Tier 3
Professional
$499/monthCheapest
Includes
  • From 150,000 emails per month
  • Additional marketing channels WhatsApp, Popups, Mobile & Web Push
  • Multi-user access 10 seats included
  • Contact scoring
  • Advanced ecommerce features
  • AI segmentation
  • AI Data Analyst
  • Phone support
  • Deliverability Specialist support
  • Sales Advanced $58.50 per month/user
Start with Professional
Competitive Intel upgrade
Custom pricing
Includes
  • See when competitors show up in the inbox with visibility into their send volume and frequency
  • Optimize subject lines with confidence by understanding what competitors are using
  • Make smarter strategic decisions using objective insight into what’s working and what’s not across your competitive landscape
  • Get insights into the email practices of best-in-class senders
Start with Competitive Intel upgrade
Tier 4
Enterprise
Custom pricing
Includes
  • Multi-account management
  • Custom objects
  • Brevo Mobile Wallet
  • Custom loyalty engine
  • Custom data integrations
  • Dedicated IP
  • SSO & SAML
  • Tailored onboarding
  • CSM support
  • Sales Advanced
Start with Enterprise
Email Guardian upgrade
Custom pricing
Includes
  • Notifications for client changes, broken links, or image issues to protect subscriber experience and brand reputation
  • 24/7 monitoring for automated sends and frequently used email templates
  • Peace of mind knowing your most important emails are constantly protected and ready to drive revenue
Start with Email Guardian upgrade
Tier 5
Litmus Enterprise
Custom pricing
Includes
  • Unlimited seats and usage!
  • Automated QA checks and previews on 100+ email clients and devices
  • Easy-to-use email builder–with or without code
  • Personalization templates for custom images, countdown timers, and more
  • Customizable email testing profiles
  • Code editor integrations to test where you build
  • All-in-one collaboration and review hub
  • More Personalize features like custom scratch-offs and rule-based images
  • Enterprise-level ESP integrations
  • Advanced security settings and user permissions
  • Unique email analytics and insights you won’t find in your ESP alone
Start with Litmus Enterprise

Swipe to compare plans →

Brevo

All-in-one marketing platform with email, SMS, and chat

View all Brevo plans

Litmus

Email testing, analytics, and collaboration for email teams

View all Litmus plans

What Reviewers Say

Which Should You Choose?

Choose Brevo if:

  • You want more features built-in—Brevo offers 9 additional features across its plans
  • You prioritize Brevo's user experience and interface over price (both tools are similarly priced)
  • You want Brevo's approach to incremental feature unlocking across its 4 pricing tiers

Choose Litmus if:

  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You prioritize Litmus's user experience and interface over price (both tools are similarly priced)
  • You need predictable billing — Litmus's per-seat model avoids surprise overages

Brevo and Litmus offer competitively positioned plans [1], with Brevo starting at $9/mo and Litmus at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Brevo provides 4 pricing tiers versus Litmus' 5 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Brevo offers 39 total features across its tiers, while Litmus provides 30. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.

Best choice: Brevo

Try Brevo free
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Frequently Asked Questions: Brevo vs Litmus

How many pricing plans does Brevo have vs Litmus?
Brevo offers 4 pricing plans, while Litmus offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Brevo plan?
The Standard plan is Brevo's most popular tier, priced at $18/mo. Key features include Marketing automation, A/B testing, Advanced email reporting Click heatmaps, geography & device reports.
Does Brevo or Litmus offer custom enterprise pricing?
Yes, both Brevo and Litmus offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Brevo and Litmus use?
Brevo uses a usage-based pricing model, while Litmus uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Brevo and Litmus compare for Email Marketing?
Both Brevo and Litmus are Email Marketing tools. Brevo offers 4 plans starting at $9/mo, while Litmus offers 5 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Brevo Official PricingVendor pricing page
  2. Litmus Official PricingVendor pricing page

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