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ActiveCampaign vs Litmus: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Litmus. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo and Litmus starts at Custom pricing. Compare all 12 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Litmus freePrice updated 12d agoUpdated this month

ActiveCampaign vs Litmus: Quick Pricing Facts

FeatureActiveCampaignLitmus
Starting Price$15/moCustom pricing
Number of Plans75
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign and Litmus are both priced at $15/mo, making them equally accessible Email Marketing tools. Together they offer 12 pricing plans with 140 features compared, so the best choice comes down to which features match your needs.

ActiveCampaign uses usage-based pricing while Litmus uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Litmus
Litmus
Try free
Tier 1
Enterprise
$145/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Deliverability upgrade
Custom pricing
Includes
  • Inbox placement insights by mailbox provider
  • 24/7 reputation and deliverability monitoring
  • Deep engagement analytics filtered by platform, location, and mailbox provider
  • Easy tracking of SPF, DKIM, and DMARC results
  • Customizable alerts to react to reputation problems before they impact performance
  • Configurable dashboards to view deliverability and engagement data in one spot
  • Includes access to Everest
Start with Deliverability upgrade
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Sender Certification upgrade
Custom pricing
Includes
  • 24/7 monitoring of your email sending infrastructure backed by a dedicated compliance team
  • Placement on a trusted allow-list for improved inbox placement and fewer filtering issues
  • Built-in threat protection for high-risk sends and mandated mailing
  • Exclusive data feeds from mailbox providers and security companies
  • Daily and monthly performance reporting delivered to your inbox
Start with Sender Certification upgrade
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Competitive Intel upgrade
Custom pricing
Includes
  • See when competitors show up in the inbox with visibility into their send volume and frequency
  • Optimize subject lines with confidence by understanding what competitors are using
  • Make smarter strategic decisions using objective insight into what’s working and what’s not across your competitive landscape
  • Get insights into the email practices of best-in-class senders
Start with Competitive Intel upgrade
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Email Guardian upgrade
Custom pricing
Includes
  • Notifications for client changes, broken links, or image issues to protect subscriber experience and brand reputation
  • 24/7 monitoring for automated sends and frequently used email templates
  • Peace of mind knowing your most important emails are constantly protected and ready to drive revenue
Start with Email Guardian upgrade
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
Litmus Enterprise
Custom pricing
Includes
  • Unlimited seats and usage!
  • Automated QA checks and previews on 100+ email clients and devices
  • Easy-to-use email builder–with or without code
  • Personalization templates for custom images, countdown timers, and more
  • Customizable email testing profiles
  • Code editor integrations to test where you build
  • All-in-one collaboration and review hub
  • More Personalize features like custom scratch-offs and rule-based images
  • Enterprise-level ESP integrations
  • Advanced security settings and user permissions
  • Unique email analytics and insights you won’t find in your ESP alone
Start with Litmus Enterprise
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

Litmus

Email testing, analytics, and collaboration for email teams

View all Litmus plans

What Reviewers Say

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need a complete email automation platform for sending campaigns, not just testing them
  • •Your team needs automation workflows, CRM, and list management alongside email delivery
  • •You're choosing a primary email platform, not an add-on testing tool

Choose Litmus if:

  • •You need email rendering previews across 100+ email clients and devices before sending
  • •Litmus's email analytics, spam testing, and accessibility checks catch problems before they reach inboxes
  • •Your email team spends significant effort on QA and needs professional testing infrastructure

Litmus is an email quality assurance tool - it previews emails across 100+ clients, checks spam scores, and analyzes engagement. ActiveCampaign is an email sending and automation platform. These tools are complementary, not competing. Litmus adds a testing layer on top of whatever email platform you use. Most teams use Litmus alongside ActiveCampaign or Mailchimp, not instead of them. Choosing between them is only a question if you're extremely budget-constrained and need to prioritize one.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Litmus

How many pricing plans does ActiveCampaign have vs Litmus?
ActiveCampaign offers 7 pricing plans, while Litmus offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or Litmus offer custom enterprise pricing?
Litmus offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
What pricing models do ActiveCampaign and Litmus use?
ActiveCampaign uses a usage-based pricing model, while Litmus uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Litmus compare for Email Marketing?
Both ActiveCampaign and Litmus are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Litmus offers 5 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Litmus Official Pricing- Vendor pricing page

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