Constant Contact vs Mailchimp: Pricing Comparison 2026

Constant Contact and Mailchimp are both established email marketing platforms, but they have evolved in different directions. Constant Contact Lite starts at $12/month for 500 contacts with email and social marketing. Standard at $35/month adds automation and A/B testing. Premium at $80/month adds advanced automation and SEO tools. Mailchimp Free supports 500 contacts. Essentials at $13/month. Standard at $20/month with automations. Premium at $350/month with advanced features. Constant Contact's advantage is event marketing. Built-in event management with registration pages, invitations, RSVP tracking, and attendee management is a differentiator that Mailchimp does not match natively. For organizations that run regular events (nonprofits, associations, local businesses), this feature alone can justify choosing Constant Contact. Mailchimp's advantage is sophistication and value. The free tier, more advanced automation, better segmentation, and predictive analytics provide more marketing intelligence. Mailchimp's content studio, website builder, and broader integration ecosystem also give it more versatility. For organizations focused on event-driven marketing with hands-on customer support needs, Constant Contact delivers. For businesses that want a modern marketing platform with a free tier and advanced data-driven features, Mailchimp is the stronger investment.