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ActiveCampaign vs Mailchimp: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Mailchimp. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo and Mailchimp starts at Custom pricing. Compare all 8 pricing tiers side by side.

Last updated: June 15, 2026

Data compiled by Arthur Jacquemin
Updated June 15, 2026
Try ActiveCampaign freeAffiliateTry Mailchimp freePrice updated 4d agoUpdated this month

ActiveCampaign vs Mailchimp: Quick Pricing Facts

FeatureActiveCampaignMailchimp
Starting Price$15/moCustom pricing
Number of Plans71
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign and Mailchimp are both priced at $15/mo, making them equally accessible Email Marketing tools. Together they offer 8 pricing plans with 110 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Mailchimp
Mailchimp
Try free
Tier 1
Enterprise
$145/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Meilleure offre
Custom pricing
Start with Meilleure offre
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
-
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
-
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Email marketing, automation, and CRM for customer experience

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Mailchimp

Email marketing platform with automation and audience management

View all Mailchimp plans

What Reviewers Say

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need advanced marketing automation with conditional workflows, lead scoring, and CRM integration
  • •Your email strategy involves behavior-triggered sequences - abandoned cart, lead nurture, re-engagement campaigns
  • •ActiveCampaign's built-in CRM with sales automation connects marketing and sales in one platform
  • •Site tracking, event tracking, and predictive sending optimize email delivery based on subscriber behavior

Choose Mailchimp if:

  • •You want an easy-to-use email platform with drag-and-drop design and a massive template library
  • •Mailchimp Free supports up to 500 contacts with basic email campaigns and landing pages
  • •Your needs are primarily email newsletters and basic automation without complex workflow logic
  • •Mailchimp's broad integration ecosystem (300+ apps) connects to virtually every business tool

ActiveCampaign and Mailchimp are the most common email marketing comparison, and the answer depends on automation complexity. Mailchimp is the default starting point: Free for 500 contacts, Essentials at $13/month for 500 contacts, Standard at $20/month for 500 contacts with automations and A/B testing, Premium at $350/month with advanced segmentation. ActiveCampaign starts higher: Starter at $15/month for 1,000 contacts, Plus at $49/month with CRM and lead scoring, Professional at $79/month with predictive sending and attribution. No free tier. Mailchimp's strength is accessibility. The drag-and-drop email builder, template library, and simple automation (welcome series, birthday emails) get you sending professional emails in minutes. For small businesses sending newsletters and basic campaigns, Mailchimp does everything needed. ActiveCampaign's strength is automation depth. Conditional workflows with if/then branching, lead scoring that triggers sales outreach, site tracking that personalizes content based on page visits - these capabilities transform email from a broadcast channel into an automated revenue engine. The built-in CRM means sales reps see every email interaction alongside deal data. For businesses sending newsletters and basic campaigns, Mailchimp's ease of use and free tier make it the natural starting point. For businesses running sophisticated automated campaigns that drive revenue, ActiveCampaign's automation engine justifies the premium.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Mailchimp

How many pricing plans does ActiveCampaign have vs Mailchimp?
ActiveCampaign offers 7 pricing plans, while Mailchimp offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or Mailchimp offer custom enterprise pricing?
Mailchimp offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and Mailchimp compare for Email Marketing?
Both ActiveCampaign and Mailchimp are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Mailchimp offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Mailchimp Official Pricing- Vendor pricing page

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