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Email Marketing

ConvertFlow vs Litmus: Pricing Comparison 2026

Side-by-side pricing comparison of ConvertFlow and Litmus. See all plans, features, and costs at a glance.

Bottom line: ConvertFlow starts at $250/mo and Litmus starts at Custom pricing. Compare all 12 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try ConvertFlow freeTry Litmus free

ConvertFlow vs Litmus: Quick Pricing Facts

FeatureConvertFlowLitmus
Starting Price$250/moCustom pricing
Number of Plans75
Free TierYesNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ConvertFlow and Litmus are both priced at $250/mo, making them equally accessible Email Marketing tools. Together they offer 12 pricing plans with 30 features compared, so the best choice comes down to which features match your needs.

ConvertFlow stands out with a free plan for getting started. ConvertFlow uses usage-based pricing while Litmus uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ConvertFlow
ConvertFlow
Try it free
Litmus
Tier 1
Free
$0/monthCheapest
Start with Free
Deliverability upgrade
Custom pricing
Includes
  • Inbox placement insights by mailbox provider
  • 24/7 reputation and deliverability monitoring
  • Deep engagement analytics filtered by platform, location, and mailbox provider
  • Easy tracking of SPF, DKIM, and DMARC results
  • Customizable alerts to react to reputation problems before they impact performance
  • Configurable dashboards to view deliverability and engagement data in one spot
  • Includes access to Everest
Start with Deliverability upgrade
Tier 2
Pro
$250/monthCheapest
Start with Pro
Sender Certification upgrade
Custom pricing
Includes
  • 24/7 monitoring of your email sending infrastructure backed by a dedicated compliance team
  • Placement on a trusted allow-list for improved inbox placement and fewer filtering issues
  • Built-in threat protection for high-risk sends and mandated mailing
  • Exclusive data feeds from mailbox providers and security companies
  • Daily and monthly performance reporting delivered to your inbox
Start with Sender Certification upgrade
Tier 3
PlusPopular
$833/monthCheapest
Start with Plus
Competitive Intel upgrade
Custom pricing
Includes
  • See when competitors show up in the inbox with visibility into their send volume and frequency
  • Optimize subject lines with confidence by understanding what competitors are using
  • Make smarter strategic decisions using objective insight into what’s working and what’s not across your competitive landscape
  • Get insights into the email practices of best-in-class senders
Start with Competitive Intel upgrade
Tier 4
Custom
Custom pricing
Start with Custom
Email Guardian upgrade
Custom pricing
Includes
  • Notifications for client changes, broken links, or image issues to protect subscriber experience and brand reputation
  • 24/7 monitoring for automated sends and frequently used email templates
  • Peace of mind knowing your most important emails are constantly protected and ready to drive revenue
Start with Email Guardian upgrade
Tier 5
Popup Accelerator
$250/monthCheapest
Start with Popup Accelerator
Litmus Enterprise
Custom pricing
Includes
  • Unlimited seats and usage!
  • Automated QA checks and previews on 100+ email clients and devices
  • Easy-to-use email builder–with or without code
  • Personalization templates for custom images, countdown timers, and more
  • Customizable email testing profiles
  • Code editor integrations to test where you build
  • All-in-one collaboration and review hub
  • More Personalize features like custom scratch-offs and rule-based images
  • Enterprise-level ESP integrations
  • Advanced security settings and user permissions
  • Unique email analytics and insights you won’t find in your ESP alone
Start with Litmus Enterprise
Tier 6
Funnel AcceleratorPopular
$3500/monthCheapest
Start with Funnel Accelerator
—
Tier 7
Funnel Operator
Custom pricing
Start with Funnel Operator
—

Swipe to compare plans →

ConvertFlow

Website personalization and lead capture funnel builder

View all ConvertFlow plans

Litmus

Email testing, analytics, and collaboration for email teams

View all Litmus plans
Our Pick

ConvertFlow

ConvertFlow offers a free plan, offers 7 tiers vs 5.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: ConvertFlow

Try ConvertFlow free

Which Should You Choose?

Choose ConvertFlow if:

  • •You need a free plan with core features—ConvertFlow offers no-cost access with no credit card required
  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You prioritize ConvertFlow's user experience and interface over price (both tools are similarly priced)

Choose Litmus if:

  • •You want more features built-in—Litmus offers 30 additional features across its plans
  • •You prioritize Litmus's user experience and interface over price (both tools are similarly priced)
  • •Litmus's per-seat pricing lets you match exact team size without tier gaps

ConvertFlow offers a free plan [1], eliminating the cost barrier for evaluation, while Litmus requires paid subscription from the start. This gives ConvertFlow a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow ConvertFlow's free tier, upgrading to a paid plan at approximately $833/mo provides substantial additional functionality. Compare this pricing path against Litmus' tiering starting at Custom pricing to assess total cost of ownership over 12 months. ConvertFlow's 7 tiers provide flexibility at different budgets, while Litmus' 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, ConvertFlow is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: ConvertFlow vs Litmus

How many pricing plans does ConvertFlow have vs Litmus?
ConvertFlow offers 7 pricing plans, while Litmus offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ConvertFlow or Litmus offer a free plan?
ConvertFlow offers a free plan, while Litmus does not. If budget is a concern, ConvertFlow lets you get started at no cost.
What is the most popular ConvertFlow plan?
The Plus plan is ConvertFlow's most popular tier, priced at $833/mo.
Does ConvertFlow or Litmus offer custom enterprise pricing?
Yes, both ConvertFlow and Litmus offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do ConvertFlow and Litmus use?
ConvertFlow uses a usage-based pricing model, while Litmus uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ConvertFlow and Litmus compare for Email Marketing?
Both ConvertFlow and Litmus are Email Marketing tools. ConvertFlow offers 7 plans starting at $250/mo, while Litmus offers 5 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. ConvertFlow Official Pricing— Vendor pricing page
  2. Litmus Official Pricing— Vendor pricing page

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