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Analytics

Countly vs FullStory: Pricing Comparison 2026

Side-by-side pricing comparison of Countly and FullStory. See all plans, features, and costs at a glance.

Bottom line: Countly starts at $40/mo and FullStory starts at Custom pricing. Compare all 7 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Countly vs FullStory: Quick Pricing Facts

FeatureCountlyFullStory
Starting Price$40/moCustom pricing
Number of Plans25
Free TierNoYes
Pricing Modelopen-sourceusage-based
Annual DiscountN/AN/A

Countly and FullStory are both priced at $40/mo, making them equally accessible Analytics tools. Together they offer 7 pricing plans with 6 features compared, so the best choice comes down to which features match your needs.

FullStory stands out with a free plan for getting started. Countly uses open-source pricing while FullStory uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
FullStory
FullStory
Try it free
Tier 1
Flex
$40/monthCheapest
Includes
  • Core analytics included
  • Pay per MAU
  • Feature add-ons available
Start with Flex
AnalyticsPopular
Custom pricing
Start with Analytics
Tier 2
Enterprise
$4166/monthCheapest
Includes
  • Enterprise-grade capabilities
  • Dedicated CSM support
  • Onboarding & data modelling services
Start with Enterprise
Professional services
Custom pricing
Start with Professional services
Tier 3
Trusted brands
Custom pricing
Start with Trusted brands
Tier 4
Try Fullstory for FREE!
$0/monthCheapest
Start with Try Fullstory for FREE!
Tier 5
Frequently asked questions
Custom pricing
Start with Frequently asked questions

Swipe to compare plans →

Countly

Product analytics with push notifications and crash reporting

View all Countly plans

FullStory

Digital experience intelligence with session replay and analytics

View all FullStory plans
Our Pick

FullStory

FullStory offers a free plan, offers 5 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: FullStory

Try FullStory free

Which Should You Choose?

Choose Countly if:

  • You want more features built-in—Countly offers 6 additional features across its plans
  • You prioritize Countly's user experience and interface over price (both tools are similarly priced)
  • You need predictable billing — Countly's open-source model avoids surprise overages

Choose FullStory if:

  • You need a free plan with core features—FullStory offers no-cost access with no credit card required
  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • Your team needs custom enterprise pricing—FullStory offers negotiated terms for large deployments

FullStory offers a free plan [1], eliminating the cost barrier for evaluation, while Countly requires paid subscription from the start. This gives FullStory a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow FullStory's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Countly's tiering starting at $40/mo to assess total cost of ownership over 12 months. FullStory's 5 tiers provide flexibility at different budgets, while Countly's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, FullStory is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Countly vs FullStory

How many pricing plans does Countly have vs FullStory?
Countly offers 2 pricing plans, while FullStory offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Countly or FullStory offer a free plan?
FullStory offers a free plan, while Countly does not. If budget is a concern, FullStory lets you get started at no cost.
What is the most popular FullStory plan?
The Analytics plan is FullStory's most popular tier, priced at Custom pricing.
Does Countly or FullStory offer custom enterprise pricing?
FullStory offers a custom-priced enterprise tier for larger teams. Countly lists all its pricing publicly.
What pricing models do Countly and FullStory use?
Countly uses a open-source pricing model, while FullStory uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Countly and FullStory compare for Analytics?
Both Countly and FullStory are Analytics tools. Countly offers 2 plans starting at $40/mo, while FullStory offers 5 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Countly Official PricingVendor pricing page
  2. FullStory Official PricingVendor pricing page

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