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Analytics

Countly vs Matomo: Pricing Comparison 2026

Side-by-side pricing comparison of Countly and Matomo. See all plans, features, and costs at a glance.

Bottom line: Matomo starts at $22/mo, making it $153/mo cheaper than Countly ($175/mo). Neither offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Countly freeTry Matomo freePrice updated 11d agoUpdated this month

Countly vs Matomo: Quick Pricing Facts

FeatureCountlyMatomo
Starting Price$175/mo$22/mo
Number of Plans22
Free TierNoNo
Pricing Modelopen-sourceopen-source
Annual DiscountN/AN/A

Matomo is the more affordable option, starting at $22/mo compared to Countly's $175/mo. Both are Analytics tools with 4 combined pricing plans and 20 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Countly
Countly
Try free
Matomo
Matomo
Try free
Tier 1
Flex
$175/month
Business
$22/monthCheapest
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Tier 2
Enterprise
Custom pricing
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports

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Countly

Product analytics with push notifications and crash reporting

View all Countly plans

Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Which Should You Choose?

Choose Countly if:

  • You need mobile app analytics with push notifications, A/B testing, and crash reporting
  • Self-hosted product analytics beyond web pageviews is the requirement
  • Countly's Community Edition is free and purpose-built for product teams

Choose Matomo if:

  • You need a comprehensive, privacy-first web analytics platform replacing Google Analytics
  • Matomo is free to self-host and covers traffic, goals, e-commerce, events, and funnels
  • GDPR compliance and full data ownership are priorities for your web analytics

Countly and Matomo are both self-hostable analytics platforms with free Community/open-source editions. Matomo is the leading Google Analytics alternative for web analytics - strong on traffic reporting, e-commerce tracking, and GDPR compliance. Countly is stronger on mobile app analytics, push notifications, and product lifecycle features. Organizations managing both a website and mobile apps sometimes use both. For pure web analytics replacement, Matomo is more mature. For mobile-first product analytics, Countly is better suited.

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Frequently Asked Questions: Countly vs Matomo

Which is cheaper, Countly or Matomo?
As of July 2026, Matomo starts at a lower price point. Countly starts at $175/mo while Matomo starts at $22/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Countly have vs Matomo?
Countly offers 2 pricing plans, while Matomo offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Countly or Matomo?
Both Countly and Matomo offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Countly or Matomo offer custom enterprise pricing?
Yes, both Countly and Matomo offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Countly and Matomo compare for Analytics?
Both Countly and Matomo are Analytics tools. Countly offers 2 plans starting at $175/mo, while Matomo offers 2 plans starting at $22/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Countly Official Pricing- Vendor pricing page
  2. Matomo Official Pricing- Vendor pricing page

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