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Analytics

Countly vs Matomo: Pricing Comparison 2026

Side-by-side pricing comparison of Countly and Matomo. See all plans, features, and costs at a glance.

Bottom line: Matomo starts at $22/mo, making it $18/mo cheaper than Countly ($40/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Countly vs Matomo: Quick Pricing Facts

FeatureCountlyMatomo
Starting Price$40/mo$22/mo
Number of Plans22
Free TierNoNo
Pricing Modelopen-sourceopen-source
Annual DiscountN/AN/A

Matomo is the more affordable option, starting at $22/mo compared to Countly's $40/mo. Both are Analytics tools with 4 combined pricing plans and 26 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Tier 1
Flex
$40/month
Includes
  • Core analytics included
  • Pay per MAU
  • Feature add-ons available
Start with Flex
Business
$22/monthCheapest
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Tier 2
Enterprise
$4166/monthCheapest
Includes
  • Enterprise-grade capabilities
  • Dedicated CSM support
  • Onboarding & data modelling services
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise

Swipe to compare plans →

Countly

Product analytics with push notifications and crash reporting

View all Countly plans

Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans
Our Pick

Matomo

Matomo starts at $18/mo lower ($22/mo vs $40/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Matomo

Try Matomo free

Which Should You Choose?

Choose Countly if:

  • Countly's open-source pricing lets you match exact team size without tier gaps
  • Countly keeps its feature set lean, which means faster onboarding and less complexity
  • You need a Analytics tool that scales with your team — Countly's tier progression supports that

Choose Matomo if:

  • You want lower per-user costs—Matomo starts at $22/mo, saving $18/mo compared to Countly at $40/mo
  • You want more features built-in—Matomo offers 14 additional features across its plans
  • Your team needs custom enterprise pricing—Matomo offers negotiated terms for large deployments

Matomo is the more affordable choice [1], starting at $22/mo compared to Countly's $40/mo. For a 50-person team on paid plans, this translates to Matomo saving approximately $900/month. Matomo offers 2 pricing tiers compared to Countly's 2, giving you more granular control over scaling costs as your team grows. Across all tiers, Matomo provides 20 total features versus 6 for Countly, offering a richer feature set depending on your specific needs. For budget-conscious teams seeking predictable costs, Matomo delivers superior value. Countly may justify its premium for specialized needs, but most organizations will find Matomo the smarter financial choice.

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Frequently Asked Questions: Countly vs Matomo

Which is cheaper, Countly or Matomo?
As of March 2026, Matomo starts at a lower price point. Countly starts at $40/mo while Matomo starts at $22/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Countly have vs Matomo?
Countly offers 2 pricing plans, while Matomo offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Countly or Matomo?
Both Countly and Matomo offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Countly or Matomo offer custom enterprise pricing?
Matomo offers a custom-priced enterprise tier for larger teams. Countly lists all its pricing publicly.
How do Countly and Matomo compare for Analytics?
Both Countly and Matomo are Analytics tools. Countly offers 2 plans starting at $40/mo, while Matomo offers 2 plans starting at $22/mo. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Countly Official PricingVendor pricing page
  2. Matomo Official PricingVendor pricing page

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