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Analytics

Iconosquare vs Matomo: Pricing Comparison 2026

Side-by-side pricing comparison of Iconosquare and Matomo. See all plans, features, and costs at a glance.

Bottom line: Matomo starts at $22/mo, making it $17/mo cheaper than Iconosquare ($39/mo). Neither offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Iconosquare freeAffiliateTry Matomo freePrice updated 10d agoPrice updated 14d ago
Best Value

Matomo - Matomo starts at $17/mo lower ($22/mo vs $39/mo).

Iconosquare vs Matomo: Quick Pricing Facts

FeatureIconosquareMatomo
Starting Price$39/mo$22/mo
Number of Plans42
Free TierNoNo
Pricing Modeltieredopen-source
Annual DiscountN/AN/A

Matomo is the more affordable option, starting at $22/mo compared to Iconosquare's $39/mo. Both are Analytics tools with 6 combined pricing plans and 20 features compared.

Iconosquare uses tiered pricing while Matomo uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Iconosquare
Iconosquare
Try freeAffiliate
Matomo
Matomo
Try free
Tier 1
Launch
$39/month
Start with Launch
Business
$22/monthCheapest
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Tier 2
Scale
$79/monthCheapest
Start with Scale
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
Tier 3
Excel
$139/monthCheapest
Start with Excel
-
Tier 4
Build your plan with us
Custom pricing
Start with Build your plan with us
-

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Iconosquare

Social media analytics and management platform for tracking performance, scheduling posts, and monitoring engagement across channels.

View all Iconosquare plans

Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Frequently Asked Questions: Iconosquare vs Matomo

Which is cheaper, Iconosquare or Matomo?
As of July 2026, Matomo starts at a lower price point. Iconosquare starts at $39/mo while Matomo starts at $22/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Iconosquare have vs Matomo?
Iconosquare offers 4 pricing plans, while Matomo offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Iconosquare or Matomo?
Both Iconosquare and Matomo offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Iconosquare or Matomo offer custom enterprise pricing?
Yes, both Iconosquare and Matomo offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Iconosquare and Matomo use?
Iconosquare uses a tiered pricing model, while Matomo uses open-source pricing. The right model depends on your team size and usage patterns.
How do Iconosquare and Matomo compare for Analytics?
Both Iconosquare and Matomo are Analytics tools. Iconosquare offers 4 plans starting at $39/mo, while Matomo offers 2 plans starting at $22/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Iconosquare Official Pricing- Vendor pricing page
  2. Matomo Official Pricing- Vendor pricing page

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