Iconosquare vs Matomo: Pricing Comparison 2026
Side-by-side pricing comparison of Iconosquare and Matomo. See all plans, features, and costs at a glance.
Bottom line: Matomo starts at $22/mo, making it $17/mo cheaper than Iconosquare ($39/mo). Neither offers a free plan.
Last updated: March 16, 2026
Iconosquare vs Matomo: Quick Pricing Facts
| Feature | Iconosquare | Matomo |
|---|---|---|
| Starting Price | $39/mo | $22/mo |
| Number of Plans | 3 | 2 |
| Free Tier | No | No |
| Pricing Model | tiered | open-source |
| Annual Discount | N/A | N/A |
Matomo is the more affordable option, starting at $22/mo compared to Iconosquare's $39/mo. Both are Analytics tools with 5 combined pricing plans and 43 features compared.
Iconosquare uses tiered pricing while Matomo uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Iconosquare Try it free |  Matomo Try it free |
|---|---|---|
| Tier 1 | Launch $39/month $33 / year Includes
| Business $22/monthCheapest $22 / year Includes
|
| Tier 2 | ScalePopular $83/monthCheapest $69 / year Includes
| Enterprise Custom pricing Includes
|
| Tier 3 | Excel $139/monthCheapest $116 / year Includes
| — |
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Iconosquare
Social media analytics and management platform for tracking performance, scheduling posts, and monitoring engagement across channels.
View all Iconosquare plansIconosquare
Iconosquare offers 3 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Iconosquare
Try Iconosquare freeWhich Should You Choose?
Choose Iconosquare if:
- •You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Iconosquare offers 3 additional features across its plans
- •Iconosquare's 3-tier tiered structure gives clearer cost visibility for budget planning
Choose Matomo if:
- •You want lower per-user costs—Matomo starts at $22/mo, saving $17/mo compared to Iconosquare at $39/mo
- •Your team needs custom enterprise pricing—Matomo offers negotiated terms for large deployments
- •Matomo's open-source pricing lets you match exact team size without tier gaps
Matomo is the more affordable choice [1], starting at $22/mo compared to Iconosquare's $39/mo. For a 50-person team on paid plans, this translates to Matomo saving approximately $850/month. Matomo offers 2 pricing tiers compared to Iconosquare's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, Matomo provides 20 total features versus 23 for Iconosquare, offering a more focused toolset depending on your specific needs. The pricing math favors Matomo for most team sizes. Iconosquare becomes worth the premium only when its differentiating features are central to your workflow.
Frequently Asked Questions: Iconosquare vs Matomo
Which is cheaper, Iconosquare or Matomo?
How many pricing plans does Iconosquare have vs Matomo?
Can I save money by paying annually for Iconosquare or Matomo?
What is the most popular Iconosquare plan?
Does Iconosquare or Matomo offer custom enterprise pricing?
What pricing models do Iconosquare and Matomo use?
How do Iconosquare and Matomo compare for Analytics?
Sources
- Iconosquare Official Pricing— Vendor pricing page
- Matomo Official Pricing— Vendor pricing page
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