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Figma vs HubSpot CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Figma and HubSpot CRM. See all plans, features, and costs at a glance.

Bottom line: Figma starts at $3/mo, making it $6/mo cheaper than HubSpot CRM ($9/mo). Figma offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Figma vs HubSpot CRM: Quick Pricing Facts

FeatureFigmaHubSpot CRM
Starting Price$3/mo$9/mo
Number of Plans54
Free TierYesYes
Pricing Modelper-seatfreemium
Annual DiscountN/AN/A

Figma is the more affordable option, starting at $3/mo compared to HubSpot CRM's $9/mo. Both are Design Tools with 9 combined pricing plans and 52 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Figma uses per-seat pricing while HubSpot CRM uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
HubSpot CRM
HubSpot CRM
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited drafts
  • UI kits and templates
  • Basic design file inspection
  • 150 AI credits/day, up to 500 AI credits/mo
Start with Free
Free
$0/monthCheapest
Includes
  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free Content tools
  • Free Data tools
Start with Free
Tier 2
Starter
$3/monthCheapest
$3 / year
Includes
  • Unlimited drafts
  • UI kits and templates
  • Basic design file inspection
  • 150 AI credits/day, up to 500 AI credits/mo
Start with Starter
StarterPopular
$9/month
$9 / year
Includes
  • 500 HubSpot Credits
  • 1,000 marketing contacts
  • Email marketing
  • Live chat
  • Forms
  • Simple marketing automation
  • Ad management
  • Ad retargeting
  • CRM segments
  • Cookie Management Tools
Start with Starter
Tier 3
Professional
$16/monthCheapest
$16 / year
Includes
  • Unlimited files and projects
  • Team-wide design libraries
  • Advanced Dev Mode inspection and MCP Server
  • 3,000 AI credits/mo for Full seat
Start with Professional
ProfessionalPopular
$792/month
$792 / year
Includes
  • 3,000 HubSpot Credits
  • 2,000 marketing contacts
  • Social media
  • Lead scoring
  • Advanced personalization
  • Teams
  • Omni-channel marketing automation
  • Custom reporting
Start with Professional
Tier 4
Organization
$55/monthCheapest
$55 / year
Includes
  • Unlimited teams
  • Shared libraries and fonts
  • Centralized admin tools
  • 3,500 AI credits/mo for Full seat
Start with Organization
Enterprise
$3300/month
$3300 / year
Includes
  • 5,000 HubSpot Credits
  • 10,000 marketing contacts
  • Organize teams
  • Multi-touch revenue attribution
  • Lookalike Lists (Beta)
  • Customer journey analytics
  • Limit access to content and data
  • Journey automation (Beta)
  • Email approvals
Start with Enterprise
Tier 5
Enterprise
Custom pricing
Includes
  • Custom team workspaces
  • Design system theming and APIs
  • SCIM seat management
  • 4,250 AI credits/mo for Full seat
Start with Enterprise

Swipe to compare plans →

Figma

Collaborative interface design tool for teams

View all Figma plans

HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

What Reviewers Say

Our Pick

Figma

Figma offers a free plan, starts at $6/mo lower ($3/mo vs $9/mo), offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Figma

Try Figma free

Which Should You Choose?

Choose Figma if:

  • You want lower per-user costs—Figma starts at $3/mo, saving $6/mo compared to HubSpot CRM at $9/mo
  • You prefer Figma's free tier features—Unlimited drafts, UI kits and templates
  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • Your team needs custom enterprise pricing—Figma offers negotiated terms for large deployments

Choose HubSpot CRM if:

  • You prefer HubSpot CRM's free tier features—Free Marketing tools, Free Sales tools
  • You want more features built-in—HubSpot CRM offers 12 additional features across its plans
  • You want HubSpot CRM's approach to incremental feature unlocking across its 4 pricing tiers

Both Figma and HubSpot CRM offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Figma includes 4 features, while HubSpot CRM includes 5 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Figma vs HubSpot CRM

Which is cheaper, Figma or HubSpot CRM?
As of March 2026, Figma starts at a lower price point. Figma starts at $3/mo while HubSpot CRM starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Figma have vs HubSpot CRM?
Figma offers 5 pricing plans, while HubSpot CRM offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Figma or HubSpot CRM offer a free plan?
Yes, both Figma and HubSpot CRM offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Figma or HubSpot CRM?
Both Figma and HubSpot CRM offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular HubSpot CRM plan?
The Starter plan is HubSpot CRM's most popular tier, priced at $9/mo. Key features include 500 HubSpot Credits, 1,000 marketing contacts, Email marketing.
Does Figma or HubSpot CRM offer custom enterprise pricing?
Figma offers a custom-priced enterprise tier for larger teams. HubSpot CRM lists all its pricing publicly.
What pricing models do Figma and HubSpot CRM use?
Figma uses a per-seat pricing model, while HubSpot CRM uses freemium pricing. The right model depends on your team size and usage patterns.

Sources

  1. Figma Official PricingVendor pricing page
  2. HubSpot CRM Official PricingVendor pricing page

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