Figma vs UserTesting: Pricing Comparison 2026
Side-by-side pricing comparison of Figma and UserTesting. See all plans, features, and costs at a glance.
Bottom line: Figma starts at $3/mo and UserTesting starts at Custom pricing. Compare all 10 pricing tiers side by side.
Last updated: March 16, 2026
Figma vs UserTesting: Quick Pricing Facts
| Feature | Figma | UserTesting |
|---|---|---|
| Starting Price | $3/mo | Custom pricing |
| Number of Plans | 5 | 5 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | flat |
| Annual Discount | N/A | N/A |
Figma and UserTesting are both priced at $3/mo, making them equally accessible Design Tools. Together they offer 10 pricing plans with 55 features compared, so the best choice comes down to which features match your needs.
Figma stands out with a free plan for getting started. Figma uses per-seat pricing while UserTesting uses flat pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.
| Pricing Plans |  Figma Try it free |  UserTesting Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Test-based Consumption Custom pricing Includes
|
| Tier 2 | Starter $3/monthCheapest $3 / year Includes
| Team-based Unlimited Custom pricing Includes
|
| Tier 3 | Professional $16/monthCheapest $16 / year Includes
| Advanced Custom pricing Includes
|
| Tier 4 | Organization $55/monthCheapest $55 / year Includes
| UltimatePopular Custom pricing Includes
|
| Tier 5 | Enterprise Custom pricing Includes
| Ultimate+ Custom pricing Includes
|
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What Reviewers Say
Figma
Figma offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Figma
Try Figma freeWhich Should You Choose?
Choose Figma if:
- •You need a free plan with Unlimited drafts, UI kits and templates—Figma offers no-cost access with no credit card required
- •You prioritize Figma's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — Figma's per-seat model avoids surprise overages
Choose UserTesting if:
- •You want more features built-in—UserTesting offers 15 additional features across its plans
- •You prioritize UserTesting's user experience and interface over price (both tools are similarly priced)
- •UserTesting's flat pricing lets you match exact team size without tier gaps
Figma offers a free plan [1], eliminating the cost barrier for evaluation, while UserTesting requires paid subscription from the start. This gives Figma a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Figma's free tier, upgrading to a paid plan at approximately $3/mo provides substantial additional functionality. Compare this pricing path against UserTesting's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Figma's 5 tiers provide flexibility at different budgets, while UserTesting's 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Figma is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Figma vs UserTesting
How many pricing plans does Figma have vs UserTesting?
Does Figma or UserTesting offer a free plan?
Can I save money by paying annually for Figma or UserTesting?
What is the most popular UserTesting plan?
Does Figma or UserTesting offer custom enterprise pricing?
What pricing models do Figma and UserTesting use?
How do Figma and UserTesting compare for Design Tools?
Sources
- Figma Official Pricing— Vendor pricing page
- UserTesting Official Pricing— Vendor pricing page
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