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Design Tools

Figma vs UserTesting: Pricing Comparison 2026

Side-by-side pricing comparison of Figma and UserTesting. See all plans, features, and costs at a glance.

Bottom line: Figma starts at $16/mo and UserTesting starts at Custom pricing. Compare all 9 pricing tiers side by side.

Last updated: July 27, 2026

Data compiled by Arthur Jacquemin
Updated July 27, 2026
Try Figma freeTry UserTesting freePrice updated 4d agoUpdated this month
Best Value

UserTesting - UserTesting offers 5 tiers vs 4.

Figma vs UserTesting: Quick Pricing Facts

FeatureFigmaUserTesting
Starting Price$16/moCustom pricing
Number of Plans45
Free TierNoNo
Pricing Modelper-seatflat
Annual DiscountN/AN/A

Figma and UserTesting are both priced at $16/mo, making them equally accessible Design Tools. Together they offer 9 pricing plans with 35 features compared, so the best choice comes down to which features match your needs.

Figma uses per-seat pricing while UserTesting uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
Figma
UserTesting
UserTesting
Try free
Tier 1
Starter
Custom pricing
Start with Starter
Test-based Consumption
Custom pricing
Includes
  • Unlimited users across the enterprise
  • Full access to the UserTesting platform
  • Best for organizations getting started with human insights
  • Flexible contracts
Start with Test-based Consumption
Tier 2
Professional
$16/monthCheapest
Start with Professional
Team-based Unlimited
Custom pricing
Includes
  • Unlimited tests within Fair Use scope
  • Full access to the UserTesting platform
  • Best for scaling across multiple departments
  • Predictable contracts
Start with Team-based Unlimited
Tier 3
Organization
$55/monthCheapest
Start with Organization
Advanced
Custom pricing
Includes
  • Global participant panel across 60+ countries
  • Enterprise-grade security and compliance
  • Test builder and template gallery
  • Unmoderated tests
  • Moderated, Live Conversation
  • Test plan and audience management
  • Advanced demographic filters
  • Interactive path flows and click maps
  • Sentiment analysis
  • Unlimited workspaces
Start with Advanced
Tier 4
Enterprise
$90/monthCheapest
Start with Enterprise
UltimatePopular
Custom pricing
Includes
  • Everything in Advanced
  • AI-powered analysis and insights automation
  • Smart tags
  • Insights Hub and AI-powered Insight Discovery
  • Card sorting and tree testing
  • Onboard and manage custom audiences
  • Secure prototype hosting
  • Approval flow
  • Premier Support with 30-minute Power Sessions
Start with Ultimate
Tier 5
-
Ultimate+
Custom pricing
Includes
  • Everything in Ultimate
  • Team-based unlimited testing
  • Industry-leading custom insights services
  • Premium onboarding
  • Insights strategy
  • Insights delivery
  • Custom audience sourcing
  • Premier Support+ with dedicated consultant
Start with Ultimate+

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Figma

Collaborative interface design tool for teams

View all Figma plans

UserTesting

On-demand human insights and user experience testing platform

View all UserTesting plans

What Reviewers Say

Frequently Asked Questions: Figma vs UserTesting

How many pricing plans does Figma have vs UserTesting?
Figma offers 4 pricing plans, while UserTesting offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular UserTesting plan?
The Ultimate plan is UserTesting's most popular tier, priced at Custom pricing. Key features include Everything in Advanced, AI-powered analysis and insights automation, Smart tags.
Does Figma or UserTesting offer custom enterprise pricing?
Yes, both Figma and UserTesting offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Figma and UserTesting use?
Figma uses a per-seat pricing model, while UserTesting uses flat pricing. The right model depends on your team size and usage patterns.
How do Figma and UserTesting compare for Design Tools?
Both Figma and UserTesting are Design Tools. Figma offers 4 plans starting at $16/mo, while UserTesting offers 5 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Design Tools needs.
AI Recommendations

Sources

  1. Figma Official Pricing- Vendor pricing page
  2. UserTesting Official Pricing- Vendor pricing page

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