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Email Marketing

Flodesk vs Iterable: Pricing Comparison 2026

Side-by-side pricing comparison of Flodesk and Iterable. See all plans, features, and costs at a glance.

Bottom line: Flodesk starts at $25/mo and Iterable starts at Custom pricing. Compare all 6 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Flodesk vs Iterable: Quick Pricing Facts

FeatureFlodeskIterable
Starting Price$25/moCustom pricing
Number of Plans42
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Flodesk and Iterable are both priced at $25/mo, making them equally accessible Email Marketing tools. Together they offer 6 pricing plans with 29 features compared, so the best choice comes down to which features match your needs.

Flodesk stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Iterable
Iterable
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Forms & landing pages
  • Designer templates
  • Audience segmentation
  • Email sending
Start with Free
Growth
Custom pricing
Includes
  • Email
  • SMS
  • Push
  • In-app
Start with Growth
Tier 2
LitePopular
$25/monthCheapest
$25 / year
Includes
  • Everything in Free, plus
  • Unlimited email sends
  • Email analytics
  • Max of 25,000 subscribers
  • 1 seat
  • Limited time bonus: 1 workflow
Start with Lite
EnterprisePopular
Custom pricing
Includes
  • Custom limits
  • Dedicated IP
  • SLA
  • Priority support
Start with Enterprise
Tier 3
Pro
$28/monthCheapest
$28 / year
Includes
  • Everything in Lite, plus
  • Unlimited workflows
  • Advanced analytics & reporting
  • 2 seats
  • Limited time bonus: 1 checkout
Start with Pro
Tier 4
Everything
$54/monthCheapest
$54 / year
Includes
  • Everything in Pro, plus
  • Unlimited integrated checkouts
  • Sales pages & funnels
  • Subscriptions & payment plans
  • Abandoned cart automations
  • 3 seats
Start with Everything

Swipe to compare plans →

Flodesk

Beautiful email marketing with intuitive design templates

View all Flodesk plans

Iterable

Cross-channel marketing automation for growth and engagement

View all Iterable plans
Our Pick

Flodesk

Flodesk offers a free plan, offers 4 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Flodesk

Try Flodesk free

Which Should You Choose?

Choose Flodesk if:

  • You need a free plan with Forms & landing pages, Designer templates—Flodesk offers no-cost access with no credit card required
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Flodesk offers 13 additional features across its plans

Choose Iterable if:

  • Your team needs custom enterprise pricing—Iterable offers negotiated terms for large deployments
  • You prioritize Iterable's user experience and interface over price (both tools are similarly priced)
  • You need predictable billing — Iterable's usage-based model avoids surprise overages

Flodesk offers a free plan [1], eliminating the cost barrier for evaluation, while Iterable requires paid subscription from the start. This gives Flodesk a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Flodesk's free tier, upgrading to a paid plan at approximately $25/mo provides substantial additional functionality. Compare this pricing path against Iterable's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Flodesk's 4 tiers provide flexibility at different budgets, while Iterable's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Flodesk is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Flodesk vs Iterable

How many pricing plans does Flodesk have vs Iterable?
Flodesk offers 4 pricing plans, while Iterable offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Flodesk or Iterable offer a free plan?
Flodesk offers a free plan, while Iterable does not. If budget is a concern, Flodesk lets you get started at no cost.
Can I save money by paying annually for Flodesk or Iterable?
Both Flodesk and Iterable offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Flodesk plan?
The Lite plan is Flodesk's most popular tier, priced at $25/mo. Key features include Everything in Free, plus, Unlimited email sends, Email analytics.
What is the most popular Iterable plan?
The Enterprise plan is Iterable's most popular tier, priced at Custom pricing. Key features include Custom limits, Dedicated IP, SLA.
Does Flodesk or Iterable offer custom enterprise pricing?
Iterable offers a custom-priced enterprise tier for larger teams. Flodesk lists all its pricing publicly.
How do Flodesk and Iterable compare for Email Marketing?
Both Flodesk and Iterable are Email Marketing tools. Flodesk offers 4 plans starting at $25/mo, while Iterable offers 2 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Flodesk Official PricingVendor pricing page
  2. Iterable Official PricingVendor pricing page

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