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Email Marketing

Iterable vs Zoho Campaigns: Pricing Comparison 2026

Side-by-side pricing comparison of Iterable and Zoho Campaigns. See all plans, features, and costs at a glance.

Bottom line: Iterable starts at Custom pricing and Zoho Campaigns starts at $3/mo. Compare all 5 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Iterable vs Zoho Campaigns: Quick Pricing Facts

FeatureIterableZoho Campaigns
Starting PriceCustom pricing$3/mo
Number of Plans23
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Iterable and Zoho Campaigns are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 31 features compared, so the best choice comes down to which features match your needs.

Zoho Campaigns stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Iterable
Iterable
Try it free
Zoho Campaigns
Zoho Campaigns
Try it free
Tier 1
Growth
Custom pricing
Includes
  • Email
  • SMS
  • Push
  • In-app
Start with Growth
Gratuit pour toujours
$0/monthCheapest
Includes
  • Jusqu'à 2 000 contacts
  • 6 000 e-mails/mois
  • 5 utilisateurs
  • Formulaires d'inscription
  • Modèles d'e-mail basiques prêts à l'emploi
  • Contrôle de conformité
Start with Gratuit pour toujours
Tier 2
EnterprisePopular
Custom pricing
Includes
  • Custom limits
  • Dedicated IP
  • SLA
  • Priority support
Start with Enterprise
STANDARD
$3/monthCheapest
$3 / year
Includes
  • E-mails illimités
  • 10 utilisateurs
  • Segmentation de base
  • Modèles d'e-mail avancés prêts à l'emploi
  • Workflows de type glisser-déposer de base
  • Adresse IP dédiée
  • Marketing par SMS
Start with STANDARD
Tier 3
PROFESSIONNEL
$5/monthCheapest
$5 / year
Includes
  • E-mails illimités
  • 20 utilisateurs
  • Segmentation avancée
  • Notation et étiquettes des contacts
  • Workflows de type glisser-déposer avancés
  • Abandon de panier et suivi des achats avec les workflows
  • Formulaires contextuels
  • Contenu dynamique
  • Sondages par e-mail et pièces jointes
  • Envois en fonction du fuseau horaire du destinataire
Start with PROFESSIONNEL

Swipe to compare plans →

Iterable

Cross-channel marketing automation for growth and engagement

View all Iterable plans

Zoho Campaigns

Email marketing integrated with Zoho CRM ecosystem

View all Zoho Campaigns plans
Our Pick

Zoho Campaigns

Zoho Campaigns offers a free plan, offers 3 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Zoho Campaigns

Try Zoho Campaigns free

Which Should You Choose?

Choose Iterable if:

  • Your team needs custom enterprise pricing—Iterable offers negotiated terms for large deployments
  • You prioritize Iterable's user experience and interface over price (both tools are similarly priced)
  • Iterable's 2-tier usage-based structure gives clearer cost visibility for budget planning

Choose Zoho Campaigns if:

  • You need a free plan with Jusqu'à 2 000 contacts, 6 000 e-mails/mois—Zoho Campaigns offers no-cost access with no credit card required
  • You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Zoho Campaigns offers 15 additional features across its plans

Zoho Campaigns offers a free plan [1], eliminating the cost barrier for evaluation, while Iterable requires paid subscription from the start. This gives Zoho Campaigns a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Zoho Campaigns's free tier, upgrading to a paid plan at approximately $3/mo provides substantial additional functionality. Compare this pricing path against Iterable's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Zoho Campaigns's 3 tiers provide flexibility at different budgets, while Iterable's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Zoho Campaigns is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Iterable vs Zoho Campaigns

How many pricing plans does Iterable have vs Zoho Campaigns?
Iterable offers 2 pricing plans, while Zoho Campaigns offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Iterable or Zoho Campaigns offer a free plan?
Zoho Campaigns offers a free plan, while Iterable does not. If budget is a concern, Zoho Campaigns lets you get started at no cost.
Can I save money by paying annually for Iterable or Zoho Campaigns?
Both Iterable and Zoho Campaigns offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Iterable plan?
The Enterprise plan is Iterable's most popular tier, priced at Custom pricing. Key features include Custom limits, Dedicated IP, SLA.
Does Iterable or Zoho Campaigns offer custom enterprise pricing?
Iterable offers a custom-priced enterprise tier for larger teams. Zoho Campaigns lists all its pricing publicly.
How do Iterable and Zoho Campaigns compare for Email Marketing?
Both Iterable and Zoho Campaigns are Email Marketing tools. Iterable offers 2 plans starting at Custom pricing, while Zoho Campaigns offers 3 plans starting at $3/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Iterable Official PricingVendor pricing page
  2. Zoho Campaigns Official PricingVendor pricing page

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