FullStory vs Google Analytics: Pricing Comparison 2026
Side-by-side pricing comparison of FullStory and Google Analytics. See all plans, features, and costs at a glance.
Bottom line: Both FullStory and Google Analytics offer free plans. FullStory has 5 pricing tiers while Google Analytics has 2.
Last updated: August 10, 2026
FullStory vs Google Analytics: Quick Pricing Facts
| Feature | FullStory | Google Analytics |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 5 | 2 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | freemium |
| Annual Discount | N/A | N/A |
FullStory and Google Analytics are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 7 pricing plans with 4 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. FullStory uses usage-based pricing while Google Analytics uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  FullStory Try free |  Google Analytics Try free |
|---|---|---|
| Tier 1 | AnalyticsPopular Custom pricing | |
| Tier 2 | Professional services Custom pricing | Analytics 360Popular Custom pricing Includes
|
| Tier 3 | Trusted brands Custom pricing | - |
| Tier 4 | Try Fullstory for FREE! $0/monthCheapest | - |
| Tier 5 | Frequently asked questions Custom pricing | - |
← Swipe to compare plans →
Ready to get started? Try either tool free — no credit card required.
Google Analytics
Free web analytics service by Google for traffic insights
View all Google Analytics plansFrequently Asked Questions: FullStory vs Google Analytics
How many pricing plans does FullStory have vs Google Analytics?
Does FullStory or Google Analytics offer a free plan?
What is the most popular FullStory plan?
What is the most popular Google Analytics plan?
Does FullStory or Google Analytics offer custom enterprise pricing?
What pricing models do FullStory and Google Analytics use?
How do FullStory and Google Analytics compare for Analytics?
Sources
- FullStory Official Pricing- Vendor pricing page
- Google Analytics Official Pricing- Vendor pricing page
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