FullStory vs Google Analytics: Pricing Comparison 2026
Side-by-side pricing comparison of FullStory and Google Analytics. See all plans, features, and costs at a glance.
Bottom line: Both FullStory and Google Analytics offer free plans. FullStory has 5 pricing tiers while Google Analytics has 2.
Last updated: March 16, 2026
FullStory vs Google Analytics: Quick Pricing Facts
| Feature | FullStory | Google Analytics |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 5 | 2 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | freemium |
| Annual Discount | N/A | N/A |
FullStory and Google Analytics are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 7 pricing plans with 4 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. FullStory uses usage-based pricing while Google Analytics uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  FullStory Try it free |  Google Analytics Try it free |
|---|---|---|
| Tier 1 | AnalyticsPopular Custom pricing | |
| Tier 2 | Professional services Custom pricing | Analytics 360Popular Custom pricing Includes
|
| Tier 3 | Trusted brands Custom pricing | — |
| Tier 4 | Try Fullstory for FREE! $0/monthCheapest | — |
| Tier 5 | Frequently asked questions Custom pricing | — |
Swipe to compare plans →
Google Analytics
Free web analytics service by Google for traffic insights
View all Google Analytics plansWhich Should You Choose?
Choose FullStory if:
- •You prefer FullStory's free tier features—features
- •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize FullStory's user experience and interface over price (both tools are similarly priced)
Choose Google Analytics if:
- •You prefer Google Analytics's free tier features—Understand your customers, Free and easy-to-use solutions
- •You want more features built-in—Google Analytics offers 4 additional features across its plans
- •You prioritize Google Analytics's user experience and interface over price (both tools are similarly priced)
Both FullStory and Google Analytics offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: FullStory includes multiple features, while Google Analytics includes 2 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: FullStory vs Google Analytics
How many pricing plans does FullStory have vs Google Analytics?
Does FullStory or Google Analytics offer a free plan?
What is the most popular FullStory plan?
What is the most popular Google Analytics plan?
Does FullStory or Google Analytics offer custom enterprise pricing?
What pricing models do FullStory and Google Analytics use?
How do FullStory and Google Analytics compare for Analytics?
Sources
- FullStory Official Pricing— Vendor pricing page
- Google Analytics Official Pricing— Vendor pricing page
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