Clarity by Microsoft vs FullStory: Pricing Comparison 2026
Side-by-side pricing comparison of Clarity by Microsoft and FullStory. See all plans, features, and costs at a glance.
Bottom line: Both Clarity by Microsoft and FullStory offer free plans. Clarity by Microsoft has 1 pricing tiers while FullStory has 5.
Last updated: July 6, 2026
Clarity by Microsoft vs FullStory: Quick Pricing Facts
| Feature | Clarity by Microsoft | FullStory |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 1 | 5 |
| Free Tier | Yes | Yes |
| Pricing Model | freemium | usage-based |
| Annual Discount | N/A | N/A |
Clarity by Microsoft and FullStory are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 3 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. Clarity by Microsoft uses freemium pricing while FullStory uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Clarity by Microsoft Try free |  FullStory Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| AnalyticsPopular Custom pricing |
| Tier 2 | - | Professional services Custom pricing |
| Tier 3 | - | Trusted brands Custom pricing |
| Tier 4 | - | Try Fullstory for FREE! $0/monthCheapest |
| Tier 5 | - | Frequently asked questions Custom pricing |
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Clarity by Microsoft
Free heatmaps and session recordings by Microsoft
View all Clarity by Microsoft plansWhich Should You Choose?
Choose Clarity by Microsoft if:
- •You want free session recording and heatmaps with no traffic limits - Microsoft Clarity is completely free
- •Clarity's integration with Microsoft tools (Bing Webmaster, Copilot) extends into the Microsoft ecosystem
- •Your team needs basic user behavior insights without budget allocation for analytics tools
- •Clarity's dead click, rage click, and excessive scrolling detection identifies UX frustration signals
Choose FullStory if:
- •You need enterprise-grade digital experience analytics with advanced search, segmentation, and frustration scoring
- •FullStory's DX data engine captures every interaction for complete, retroactive session analysis
- •Product and engineering teams need error tracking, conversion funnel analysis, and quantitative metrics alongside session replay
- •Your organization requires SOC 2, HIPAA, and enterprise security compliance for session recording
Microsoft Clarity and FullStory both record user sessions, but at vastly different levels of capability and cost. Clarity is free - completely free, with no traffic limits, no session caps, and no feature gates. Session recordings, heatmaps, and scroll maps are available immediately after installing a snippet. Dead click, rage click, and excessive scrolling detection surface frustration signals automatically. FullStory is an enterprise digital experience platform. Pricing is custom and typically runs $10,000-100,000+/year depending on session volume and features. Session replay, heatmaps, error tracking, conversion funnels, and advanced segmentation with retroactive analysis. Clarity is remarkably capable for a free tool. Session recordings are clear, heatmaps reveal scroll and click patterns, and the integration with Bing Webmaster Tools adds SEO context. For small businesses, startups, and teams exploring user behavior for the first time, Clarity delivers genuine insight at zero cost. FullStory's enterprise capabilities - DX data capture, advanced search with any interaction, error correlation, and privacy-compliant recording - serve product and engineering teams that need quantitative digital experience analytics, not just session replay. The ability to search across millions of sessions for specific user behaviors is powerful. For teams that need basic session recording and heatmaps, Clarity is the obvious choice - it is free and capable. For enterprises that need advanced digital experience analytics with compliance, FullStory provides the depth.
Frequently Asked Questions: Clarity by Microsoft vs FullStory
How many pricing plans does Clarity by Microsoft have vs FullStory?
Does Clarity by Microsoft or FullStory offer a free plan?
What is the most popular FullStory plan?
Does Clarity by Microsoft or FullStory offer custom enterprise pricing?
What pricing models do Clarity by Microsoft and FullStory use?
How do Clarity by Microsoft and FullStory compare for Analytics?
Sources
- Clarity by Microsoft Official Pricing- Vendor pricing page
- FullStory Official Pricing- Vendor pricing page
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