Amplitude vs FullStory: Pricing Comparison 2026
Side-by-side pricing comparison of Amplitude and FullStory. See all plans, features, and costs at a glance.
Bottom line: Both Amplitude and FullStory offer free plans. Amplitude has 4 pricing tiers while FullStory has 5.
Last updated: July 6, 2026
Amplitude vs FullStory: Quick Pricing Facts
| Feature | Amplitude | FullStory |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 4 | 5 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amplitude and FullStory are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 9 pricing plans with 29 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Amplitude Try free |  FullStory Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| AnalyticsPopular Custom pricing |
| Tier 2 | PlusPopular $0/monthCheapest Includes
| Professional services Custom pricing |
| Tier 3 | Growth Custom pricing Includes
| Trusted brands Custom pricing |
| Tier 4 | Enterprise Custom pricing Includes
| Try Fullstory for FREE! $0/monthCheapest |
| Tier 5 | - | Frequently asked questions Custom pricing |
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What Reviewers Say
Which Should You Choose?
Choose Amplitude if:
- •You need quantitative product analytics with funnels, retention, and cohort analysis
- •Your team makes product decisions based on conversion metrics, not session replays
- •You want Amplitude Experiment for A/B testing tied to behavioral segments
Choose FullStory if:
- •You need detailed session replay with pixel-perfect reproduction of user interactions
- •DX Data and rage-click detection help your team find UX bugs quickly
- •Enterprise-grade digital experience analytics with privacy controls is required
FullStory captures exactly what every user did - mouse movements, clicks, scrolls - and lets you replay sessions. Amplitude tracks what users did in aggregate - how many converted, which cohorts retained, what drove upgrade. FullStory answers 'why did this user get confused?' Amplitude answers 'how many users drop off at step 3?'. Both are valuable. FullStory starts at $0 for limited sessions; paid plans are enterprise-priced. Amplitude's free tier is generous; paid starts around $995/month.
Frequently Asked Questions: Amplitude vs FullStory
How many pricing plans does Amplitude have vs FullStory?
Does Amplitude or FullStory offer a free plan?
What is the most popular Amplitude plan?
What is the most popular FullStory plan?
Does Amplitude or FullStory offer custom enterprise pricing?
How do Amplitude and FullStory compare for Analytics?
Sources
- Amplitude Official Pricing- Vendor pricing page
- FullStory Official Pricing- Vendor pricing page
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