Amplitude vs FullStory: Pricing Comparison 2026
Side-by-side pricing comparison of Amplitude and FullStory. See all plans, features, and costs at a glance.
Bottom line: Amplitude starts at $49/mo and FullStory starts at Custom pricing. Compare all 9 pricing tiers side by side.
Last updated: March 16, 2026
Amplitude vs FullStory: Quick Pricing Facts
| Feature | Amplitude | FullStory |
|---|---|---|
| Starting Price | $49/mo | Custom pricing |
| Number of Plans | 4 | 5 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amplitude and FullStory are both priced at $49/mo, making them equally accessible Analytics tools. Together they offer 9 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
FullStory stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Amplitude Try it free |  FullStory Try it free |
|---|---|---|
| Tier 1 | Starter Custom pricing | AnalyticsPopular Custom pricing |
| Tier 2 | Plus $49/monthCheapest | Professional services Custom pricing |
| Tier 3 | Growth Custom pricing | Trusted brands Custom pricing |
| Tier 4 | Enterprise Custom pricing | Try Fullstory for FREE! $0/monthCheapest |
| Tier 5 | — | Frequently asked questions Custom pricing |
Swipe to compare plans →
What Reviewers Say
FullStory
FullStory offers a free plan, offers 5 tiers vs 4.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: FullStory
Try FullStory freeWhich Should You Choose?
Choose Amplitude if:
- •You prioritize Amplitude's user experience and interface over price (both tools are similarly priced)
- •Amplitude's 4-tier usage-based structure gives clearer cost visibility for budget planning
- •Amplitude keeps its feature set lean, which means faster onboarding and less complexity
Choose FullStory if:
- •You need a free plan with core features—FullStory offers no-cost access with no credit card required
- •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize FullStory's user experience and interface over price (both tools are similarly priced)
FullStory offers a free plan [1], eliminating the cost barrier for evaluation, while Amplitude requires paid subscription from the start. This gives FullStory a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow FullStory's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Amplitude's tiering starting at $49/mo to assess total cost of ownership over 12 months. FullStory's 5 tiers provide flexibility at different budgets, while Amplitude's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, FullStory is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Amplitude vs FullStory
How many pricing plans does Amplitude have vs FullStory?
Does Amplitude or FullStory offer a free plan?
What is the most popular FullStory plan?
Does Amplitude or FullStory offer custom enterprise pricing?
How do Amplitude and FullStory compare for Analytics?
Sources
- Amplitude Official Pricing— Vendor pricing page
- FullStory Official Pricing— Vendor pricing page
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