FullStory vs Mixpanel: Pricing Comparison 2026
Side-by-side pricing comparison of FullStory and Mixpanel. See all plans, features, and costs at a glance.
Bottom line: Both FullStory and Mixpanel offer free plans. FullStory has 5 pricing tiers while Mixpanel has 1.
Last updated: March 16, 2026
FullStory vs Mixpanel: Quick Pricing Facts
| Feature | FullStory | Mixpanel |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 5 | 1 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
FullStory and Mixpanel are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  FullStory Try it free |  Mixpanel Try it free |
|---|---|---|
| Tier 1 | AnalyticsPopular Custom pricing | Startups: first year is free $0/monthCheapest |
| Tier 2 | Professional services Custom pricing | — |
| Tier 3 | Trusted brands Custom pricing | — |
| Tier 4 | Try Fullstory for FREE! $0/monthCheapest | — |
| Tier 5 | Frequently asked questions Custom pricing | — |
Swipe to compare plans →
What Reviewers Say
FullStory
FullStory offers a free plan, offers 5 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: FullStory
Try FullStory freeWhich Should You Choose?
Choose FullStory if:
- •You prefer FullStory's free tier features—features
- •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Your team needs custom enterprise pricing—FullStory offers negotiated terms for large deployments
Choose Mixpanel if:
- •You prefer Mixpanel's free tier features—features
- •You prioritize Mixpanel's user experience and interface over price (both tools are similarly priced)
- •Mixpanel's usage-based pricing lets you match exact team size without tier gaps
Both FullStory and Mixpanel offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: FullStory includes multiple features, while Mixpanel includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: FullStory vs Mixpanel
How many pricing plans does FullStory have vs Mixpanel?
Does FullStory or Mixpanel offer a free plan?
What is the most popular FullStory plan?
Does FullStory or Mixpanel offer custom enterprise pricing?
How do FullStory and Mixpanel compare for Analytics?
Sources
- FullStory Official Pricing— Vendor pricing page
- Mixpanel Official Pricing— Vendor pricing page
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