FullStory vs mParticle: Pricing Comparison 2026
Side-by-side pricing comparison of FullStory and mParticle. See all plans, features, and costs at a glance.
Bottom line: FullStory starts at Custom pricing and mParticle starts at Custom pricing. Compare all 6 pricing tiers side by side.
Last updated: March 16, 2026
FullStory vs mParticle: Quick Pricing Facts
| Feature | FullStory | mParticle |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 5 | 1 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
FullStory and mParticle are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 7 features compared, so the best choice comes down to which features match your needs.
FullStory stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  FullStory Try it free |  mParticle Try it free |
|---|---|---|
| Tier 1 | AnalyticsPopular Custom pricing | Contact us Custom pricing Includes
|
| Tier 2 | Professional services Custom pricing | — |
| Tier 3 | Trusted brands Custom pricing | — |
| Tier 4 | Try Fullstory for FREE! $0/monthCheapest | — |
| Tier 5 | Frequently asked questions Custom pricing | — |
Swipe to compare plans →
FullStory
FullStory offers a free plan, offers 5 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: FullStory
Try FullStory freeWhich Should You Choose?
Choose FullStory if:
- •You need a free plan with core features—FullStory offers no-cost access with no credit card required
- •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize FullStory's user experience and interface over price (both tools are similarly priced)
Choose mParticle if:
- •You want more features built-in—mParticle offers 7 additional features across its plans
- •You prioritize mParticle's user experience and interface over price (both tools are similarly priced)
- •You want mParticle's approach to incremental feature unlocking across its 1 pricing tier
FullStory offers a free plan [1], eliminating the cost barrier for evaluation, while mParticle requires paid subscription from the start. This gives FullStory a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow FullStory's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against mParticle's tiering starting at Custom pricing to assess total cost of ownership over 12 months. FullStory's 5 tiers provide flexibility at different budgets, while mParticle's 1 tier structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, FullStory is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: FullStory vs mParticle
How many pricing plans does FullStory have vs mParticle?
Does FullStory or mParticle offer a free plan?
What is the most popular FullStory plan?
Does FullStory or mParticle offer custom enterprise pricing?
How do FullStory and mParticle compare for Analytics?
Sources
- FullStory Official Pricing— Vendor pricing page
- mParticle Official Pricing— Vendor pricing page
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