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FullStory vs Plausible: Pricing Comparison 2026

Side-by-side pricing comparison of FullStory and Plausible. See all plans, features, and costs at a glance.

Bottom line: FullStory starts at Custom pricing and Plausible starts at $9/mo. Compare all 9 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

FullStory vs Plausible: Quick Pricing Facts

FeatureFullStoryPlausible
Starting PriceCustom pricing$9/mo
Number of Plans54
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

FullStory and Plausible are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 9 pricing plans with 34 features compared, so the best choice comes down to which features match your needs.

FullStory stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
FullStory
FullStory
Try it free
Plausible
Plausible
Try it free
Tier 1
AnalyticsPopular
Custom pricing
Start with Analytics
Starter
$9/monthCheapest
$9 / year
Includes
  • One site
  • 3 years of data retention
  • Intuitive, fast and privacy-friendly dashboard
  • Email/Slack reports
  • Google Analytics import
  • Goals and custom events
  • Saved Segments
Start with Starter
Tier 2
Professional services
Custom pricing
Start with Professional services
Growth
$14/monthCheapest
$14 / year
Includes
  • Everything in Starter
  • Up to 3 sites
  • Up to 3 team members
  • Team Management
  • Shared Links
  • Embedded Dashboards
  • Shared Segments
Start with Growth
Tier 3
Trusted brands
Custom pricing
Start with Trusted brands
Business
$19/monthCheapest
$19 / year
Includes
  • Everything in Growth
  • Up to 10 sites
  • Up to 10 team members
  • 5 years of data retention
  • Custom Properties
  • Stats API (600 requests per hour)
  • Looker Studio Connector
  • Ecommerce revenue attribution
  • Funnels
  • Consolidated View
Start with Business
Tier 4
Try Fullstory for FREE!
$0/monthCheapest
Start with Try Fullstory for FREE!
Enterprise
Custom pricing
Includes
  • Everything in Business
  • 10+ sites
  • 10+ team members
  • 600+ Stats API requests per hour
  • Sites API access
  • Single Sign-On (SSO)
  • Managed Proxy
  • Scheduled raw event data exports
  • 5+ years of data retention
  • Priority support
Start with Enterprise
Tier 5
Frequently asked questions
Custom pricing
Start with Frequently asked questions

Swipe to compare plans →

FullStory

Digital experience intelligence with session replay and analytics

View all FullStory plans

Plausible

Lightweight, privacy-friendly web analytics without cookies

View all Plausible plans
Our Pick

FullStory

FullStory offers a free plan, offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: FullStory

Try FullStory free

Which Should You Choose?

Choose FullStory if:

  • You need a free plan with core features—FullStory offers no-cost access with no credit card required
  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You prioritize FullStory's user experience and interface over price (both tools are similarly priced)

Choose Plausible if:

  • You want more features built-in—Plausible offers 34 additional features across its plans
  • You prioritize Plausible's user experience and interface over price (both tools are similarly priced)
  • You want Plausible's approach to incremental feature unlocking across its 4 pricing tiers

FullStory offers a free plan [1], eliminating the cost barrier for evaluation, while Plausible requires paid subscription from the start. This gives FullStory a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow FullStory's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Plausible's tiering starting at $9/mo to assess total cost of ownership over 12 months. FullStory's 5 tiers provide flexibility at different budgets, while Plausible's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, FullStory is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: FullStory vs Plausible

How many pricing plans does FullStory have vs Plausible?
FullStory offers 5 pricing plans, while Plausible offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does FullStory or Plausible offer a free plan?
FullStory offers a free plan, while Plausible does not. If budget is a concern, FullStory lets you get started at no cost.
Can I save money by paying annually for FullStory or Plausible?
Both FullStory and Plausible offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular FullStory plan?
The Analytics plan is FullStory's most popular tier, priced at Custom pricing.
Does FullStory or Plausible offer custom enterprise pricing?
Yes, both FullStory and Plausible offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do FullStory and Plausible compare for Analytics?
Both FullStory and Plausible are Analytics tools. FullStory offers 5 plans starting at Custom pricing, while Plausible offers 4 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. FullStory Official PricingVendor pricing page
  2. Plausible Official PricingVendor pricing page

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