FullStory vs RudderStack: Pricing Comparison 2026
Side-by-side pricing comparison of FullStory and RudderStack. See all plans, features, and costs at a glance.
Bottom line: Both FullStory and RudderStack offer free plans. FullStory has 5 pricing tiers while RudderStack has 3.
Last updated: March 16, 2026
FullStory vs RudderStack: Quick Pricing Facts
| Feature | FullStory | RudderStack |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 5 | 3 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
FullStory and RudderStack are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 8 pricing plans with 12 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  FullStory Try it free |  RudderStack Try it free |
|---|---|---|
| Tier 1 | AnalyticsPopular Custom pricing | Free $0/monthCheapest Includes
|
| Tier 2 | Professional services Custom pricing | Growth Custom pricing Includes
|
| Tier 3 | Trusted brands Custom pricing | Enterprise Custom pricing Includes
|
| Tier 4 | Try Fullstory for FREE! $0/monthCheapest | — |
| Tier 5 | Frequently asked questions Custom pricing | — |
Swipe to compare plans →
Which Should You Choose?
Choose FullStory if:
- •You prefer FullStory's free tier features—features
- •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize FullStory's user experience and interface over price (both tools are similarly priced)
Choose RudderStack if:
- •You prefer RudderStack's free tier features—16+ SDK sources, 200+ cloud destinations
- •You want more features built-in—RudderStack offers 12 additional features across its plans
- •You prioritize RudderStack's user experience and interface over price (both tools are similarly priced)
Both FullStory and RudderStack offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: FullStory includes multiple features, while RudderStack includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: FullStory vs RudderStack
How many pricing plans does FullStory have vs RudderStack?
Does FullStory or RudderStack offer a free plan?
What is the most popular FullStory plan?
Does FullStory or RudderStack offer custom enterprise pricing?
How do FullStory and RudderStack compare for Analytics?
Sources
- FullStory Official Pricing— Vendor pricing page
- RudderStack Official Pricing— Vendor pricing page
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