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Analytics

Google Analytics vs Lightdash: Pricing Comparison 2026

Side-by-side pricing comparison of Google Analytics and Lightdash. See all plans, features, and costs at a glance.

Bottom line: Google Analytics starts at Custom pricing and Lightdash starts at Custom pricing. Compare all 4 pricing tiers side by side.

Last updated: June 22, 2026

Data compiled by Arthur Jacquemin
Updated June 22, 2026
Try Google Analytics freeTry Lightdash freePrice updated 4d ago
Best Value

Google Analytics - Google Analytics offers a free plan.

Google Analytics vs Lightdash: Quick Pricing Facts

FeatureGoogle AnalyticsLightdash
Starting PriceCustom pricingCustom pricing
Number of Plans22
Free TierYesNo
Pricing Modelfreemiumfreemium
Annual DiscountN/AN/A

Google Analytics and Lightdash are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 4 pricing plans with 4 features compared, so the best choice comes down to which features match your needs.

Google Analytics stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Google Analytics
Google Analytics
Try free
Lightdash
Lightdash
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Understand your customers
  • Free and easy-to-use solutions
Start with Free
Pay as you go
Custom pricing
Start with Pay as you go
Tier 2
Analytics 360Popular
Custom pricing
Includes
  • Advanced tools for deeper understanding
  • Integrates with advertising tools
Start with Analytics 360
Predictable
Custom pricing
Start with Predictable

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Google Analytics

Free web analytics service by Google for traffic insights

View all Google Analytics plans

Lightdash

View all Lightdash plans

Frequently Asked Questions: Google Analytics vs Lightdash

How many pricing plans does Google Analytics have vs Lightdash?
Google Analytics offers 2 pricing plans, while Lightdash offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Google Analytics or Lightdash offer a free plan?
Google Analytics offers a free plan, while Lightdash does not. If budget is a concern, Google Analytics lets you get started at no cost.
What is the most popular Google Analytics plan?
The Analytics 360 plan is Google Analytics' most popular tier, priced at Custom pricing. Key features include Advanced tools for deeper understanding, Integrates with advertising tools.
Does Google Analytics or Lightdash offer custom enterprise pricing?
Yes, both Google Analytics and Lightdash offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Google Analytics and Lightdash compare for Analytics?
Both Google Analytics and Lightdash are Analytics tools. Google Analytics offers 2 plans starting at Custom pricing, while Lightdash offers 2 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Google Analytics Official Pricing- Vendor pricing page
  2. Lightdash Official Pricing- Vendor pricing page

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