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Analytics

Google Analytics vs Metabase: Pricing Comparison 2026

Side-by-side pricing comparison of Google Analytics and Metabase. See all plans, features, and costs at a glance.

Bottom line: Google Analytics starts at Custom pricing and Metabase starts at $665/mo. Compare all 6 pricing tiers side by side.

Last updated: June 22, 2026

Data compiled by Arthur Jacquemin
Updated June 22, 2026
Try Google Analytics freeTry Metabase freePrice updated 6d ago
Best Value

Google Analytics - Google Analytics offers a free plan.

Google Analytics vs Metabase: Quick Pricing Facts

FeatureGoogle AnalyticsMetabase
Starting PriceCustom pricing$665/mo
Number of Plans24
Free TierYesNo
Pricing Modelfreemiumopen-source
Annual DiscountN/AN/A

Google Analytics and Metabase are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 4 features compared, so the best choice comes down to which features match your needs.

Google Analytics stands out with a free plan for getting started. Google Analytics uses freemium pricing while Metabase uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Google Analytics
Google Analytics
Try free
Metabase
Metabase
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Understand your customers
  • Free and easy-to-use solutions
Start with Free
Open Source
Custom pricing
Start with Open Source
Tier 2
Analytics 360Popular
Custom pricing
Includes
  • Advanced tools for deeper understanding
  • Integrates with advertising tools
Start with Analytics 360
Starter
$665/monthCheapest
Start with Starter
Tier 3
-
Pro
$12130/monthCheapest
Start with Pro
Tier 4
-
Enterprise
Custom pricing
Start with Enterprise

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Google Analytics

Free web analytics service by Google for traffic insights

View all Google Analytics plans

Metabase

Open-source business intelligence and database query tool

View all Metabase plans

Frequently Asked Questions: Google Analytics vs Metabase

How many pricing plans does Google Analytics have vs Metabase?
Google Analytics offers 2 pricing plans, while Metabase offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Google Analytics or Metabase offer a free plan?
Google Analytics offers a free plan, while Metabase does not. If budget is a concern, Google Analytics lets you get started at no cost.
What is the most popular Google Analytics plan?
The Analytics 360 plan is Google Analytics' most popular tier, priced at Custom pricing. Key features include Advanced tools for deeper understanding, Integrates with advertising tools.
Does Google Analytics or Metabase offer custom enterprise pricing?
Yes, both Google Analytics and Metabase offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Google Analytics and Metabase use?
Google Analytics uses a freemium pricing model, while Metabase uses open-source pricing. The right model depends on your team size and usage patterns.
How do Google Analytics and Metabase compare for Analytics?
Both Google Analytics and Metabase are Analytics tools. Google Analytics offers 2 plans starting at Custom pricing, while Metabase offers 4 plans starting at $665/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Google Analytics Official Pricing- Vendor pricing page
  2. Metabase Official Pricing- Vendor pricing page

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