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Google Analytics vs Mode Analytics: Pricing Comparison 2026

Side-by-side pricing comparison of Google Analytics and Mode Analytics. See all plans, features, and costs at a glance.

Bottom line: Both Google Analytics and Mode Analytics offer free plans. Google Analytics has 2 pricing tiers while Mode Analytics has 5.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Google Analytics vs Mode Analytics: Quick Pricing Facts

FeatureGoogle AnalyticsMode Analytics
Starting PriceCustom pricingCustom pricing
Number of Plans25
Free TierYesYes
Pricing Modelfreemiumper-seat
Annual DiscountN/AN/A

Google Analytics and Mode Analytics are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 7 pricing plans with 17 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. Google Analytics uses freemium pricing while Mode Analytics uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Google Analytics
Google Analytics
Try it free
Mode Analytics
Mode Analytics
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Understand your customers
  • Free and easy-to-use solutions
Start with Free
Free
$0/monthCheapest
Includes
  • Ad Hoc Analysis
  • SQL Editor
  • Integrated Notebooks
  • Visual Explorer
  • Reports & Dashboards
  • Datasets
  • AI Assist
  • Security
  • Integrations
Start with Free
Tier 2
Analytics 360Popular
Custom pricing
Includes
  • Advanced tools for deeper understanding
  • Integrates with advertising tools
Start with Analytics 360
Advanced Analytics
$0/monthCheapest
Includes
  • Analyze and model on the same platform as your charts and dashboards
Start with Advanced Analytics
Tier 3
Self-Serve Reporting
$0/monthCheapest
Includes
  • Build your own modern reporting, backed up by governed datasets and metrics
Start with Self-Serve Reporting
Tier 4
Custom Data Apps
Custom pricing
Includes
  • Build custom internal tools for thousands of data and business team needs
Start with Custom Data Apps
Tier 5
Interactive Dashboards
Custom pricing
Includes
  • Share the insights you find through drag-and-drop visual analytics tools
Start with Interactive Dashboards

Swipe to compare plans →

Google Analytics

Free web analytics service by Google for traffic insights

View all Google Analytics plans

Mode Analytics

Collaborative analytics with SQL, Python, and visualizations

View all Mode Analytics plans
Our Pick

Mode Analytics

Mode Analytics offers a free plan, offers 5 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Mode Analytics

Try Mode Analytics free

Which Should You Choose?

Choose Google Analytics if:

  • You prefer Google Analytics's free tier features—Understand your customers, Free and easy-to-use solutions
  • You prioritize Google Analytics's user experience and interface over price (both tools are similarly priced)
  • You want Google Analytics's approach to incremental feature unlocking across its 2 pricing tiers

Choose Mode Analytics if:

  • You prefer Mode Analytics's free tier features—Ad Hoc Analysis, SQL Editor
  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Mode Analytics offers 9 additional features across its plans

Both Google Analytics and Mode Analytics offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Google Analytics includes 2 features, while Mode Analytics includes 9 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Google Analytics vs Mode Analytics

How many pricing plans does Google Analytics have vs Mode Analytics?
Google Analytics offers 2 pricing plans, while Mode Analytics offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Google Analytics or Mode Analytics offer a free plan?
Yes, both Google Analytics and Mode Analytics offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Google Analytics plan?
The Analytics 360 plan is Google Analytics' most popular tier, priced at Custom pricing. Key features include Advanced tools for deeper understanding, Integrates with advertising tools.
Does Google Analytics or Mode Analytics offer custom enterprise pricing?
Yes, both Google Analytics and Mode Analytics offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Google Analytics and Mode Analytics use?
Google Analytics uses a freemium pricing model, while Mode Analytics uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Google Analytics and Mode Analytics compare for Analytics?
Both Google Analytics and Mode Analytics are Analytics tools. Google Analytics offers 2 plans starting at Custom pricing, while Mode Analytics offers 5 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Google Analytics Official PricingVendor pricing page
  2. Mode Analytics Official PricingVendor pricing page

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