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Google Analytics vs Pirsch: Pricing Comparison 2026

Side-by-side pricing comparison of Google Analytics and Pirsch. See all plans, features, and costs at a glance.

Bottom line: Google Analytics starts at Custom pricing and Pirsch starts at $6/mo. Compare all 5 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Google Analytics vs Pirsch: Quick Pricing Facts

FeatureGoogle AnalyticsPirsch
Starting PriceCustom pricing$6/mo
Number of Plans23
Free TierYesNo
Pricing Modelfreemiumusage-based
Annual DiscountN/AN/A

Google Analytics and Pirsch are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 34 features compared, so the best choice comes down to which features match your needs.

Google Analytics stands out with a free plan for getting started. Google Analytics uses freemium pricing while Pirsch uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Google Analytics
Google Analytics
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Understand your customers
  • Free and easy-to-use solutions
Start with Free
Standard
$6/month
Includes
  • 50 Websites
  • Unlimited Members
  • Unlimited Data Retention
  • Events & Conversion Goals
  • Session Analysis
  • Built-In URL Shortener
  • RESTful API & SDKs
  • GDPR Compliance
  • 100% Data Ownership
  • Google Analytics Import
Start with Standard
Tier 2
Analytics 360Popular
Custom pricing
Includes
  • Advanced tools for deeper understanding
  • Integrates with advertising tools
Start with Analytics 360
PlusPopular
$12/monthCheapest
Includes
  • Everything in Standard, and:
  • Unlimited Websites
  • Funnels
  • Advanced URL Shortener
  • Teams
  • A/B Testing & Segmentation
  • Custom Domains
  • Custom Themes
  • Extensive White Labeling
  • Priority Support
Start with Plus
Tier 3
Enterprise
Custom pricing
Includes
  • Everything in Plus, and:
  • Managed Cloud Setup
  • On-premise Installation
  • SAML-based Single Sign-On
  • Raw Data Access
  • Personal Onboarding
  • Online User Training
  • Online Marketing Consulting
  • Custom Features
  • Dedicated Support
Start with Enterprise

Swipe to compare plans →

Google Analytics

Free web analytics service by Google for traffic insights

View all Google Analytics plans

Pirsch

Cookie-free, privacy-focused web analytics from Germany

View all Pirsch plans

Which Should You Choose?

Choose Google Analytics if:

  • You need a free plan with Understand your customers, Free and easy-to-use solutions—Google Analytics offers no-cost access with no credit card required
  • You prioritize Google Analytics's user experience and interface over price (both tools are similarly priced)
  • Google Analytics's 2-tier freemium structure gives clearer cost visibility for budget planning

Choose Pirsch if:

  • You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Pirsch offers 26 additional features across its plans
  • You prioritize Pirsch's user experience and interface over price (both tools are similarly priced)

Google Analytics offers a free plan [1], eliminating the cost barrier for evaluation, while Pirsch requires paid subscription from the start. This gives Google Analytics a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Google Analytics's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Pirsch's tiering starting at $6/mo to assess total cost of ownership over 12 months. Google Analytics's 2 tiers provide flexibility at different budgets, while Pirsch's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Google Analytics is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Google Analytics vs Pirsch

How many pricing plans does Google Analytics have vs Pirsch?
Google Analytics offers 2 pricing plans, while Pirsch offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Google Analytics or Pirsch offer a free plan?
Google Analytics offers a free plan, while Pirsch does not. If budget is a concern, Google Analytics lets you get started at no cost.
What is the most popular Google Analytics plan?
The Analytics 360 plan is Google Analytics' most popular tier, priced at Custom pricing. Key features include Advanced tools for deeper understanding, Integrates with advertising tools.
What is the most popular Pirsch plan?
The Plus plan is Pirsch's most popular tier, priced at $12/mo. Key features include Everything in Standard, and:, Unlimited Websites, Funnels.
Does Google Analytics or Pirsch offer custom enterprise pricing?
Yes, both Google Analytics and Pirsch offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Google Analytics and Pirsch use?
Google Analytics uses a freemium pricing model, while Pirsch uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Google Analytics and Pirsch compare for Analytics?
Both Google Analytics and Pirsch are Analytics tools. Google Analytics offers 2 plans starting at Custom pricing, while Pirsch offers 3 plans starting at $6/mo. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Google Analytics Official PricingVendor pricing page
  2. Pirsch Official PricingVendor pricing page

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