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Analytics

Google Analytics vs Qlik Sense: Pricing Comparison 2026

Side-by-side pricing comparison of Google Analytics and Qlik Sense. See all plans, features, and costs at a glance.

Bottom line: Google Analytics starts at Custom pricing and Qlik Sense starts at $300/mo. Compare all 5 pricing tiers side by side.

Last updated: August 17, 2026

Data compiled by Arthur Jacquemin
Updated August 17, 2026
Try Google Analytics freeTry Qlik Sense freePrice updated today

Google Analytics vs Qlik Sense: Quick Pricing Facts

FeatureGoogle AnalyticsQlik Sense
Starting PriceCustom pricing$300/mo
Number of Plans23
Free TierYesNo
Pricing Modelfreemiumper-seat
Annual DiscountN/AN/A

Google Analytics and Qlik Sense are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 28 features compared, so the best choice comes down to which features match your needs.

Google Analytics stands out with a free plan for getting started. Google Analytics uses freemium pricing while Qlik Sense uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Google Analytics
Google Analytics
Try free
Qlik Sense
Qlik Sense
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Understand your customers
  • Free and easy-to-use solutions
Start with Free
Starter
$300/month
Includes
  • AI-powered analytics
  • Access to Answers Agents
  • Access to MCP Server
  • Connect and combine 100s of data sources with standard connectors
  • Interactive data visualizations and dashboards
  • Move data to Qlik Cloud Analytics with Qlik Talend Cloud for relational and SaaS data sources
  • Share analytics and collaborate with your team
  • 5 GB max app size
  • Qlik Community Support
  • Automate report generation and delivery
  • No code automation builder triggers dynamic actions across systems
Start with Starter
Tier 2
Analytics 360Popular
Custom pricing
Includes
  • Advanced tools for deeper understanding
  • Integrates with advertising tools
Start with Analytics 360
Standard
$825/monthCheapest
Includes
  • No cost for additional users
  • Leverage unstructured data and GenAI for deeper insights
  • Access to additional Answers Agents
  • Managed and shared spaces for governance and collaboration
  • Connect additional Qlik Talend Cloud data sources (cloud, SAP - Mainframe & legacy)
  • Use augmented advanced analytics
  • 24x7 sec 1 support
Start with Standard
Tier 3
-
Enterprise
Custom pricing
Includes
  • Adds scale for large customer deployments
  • Greater quantities of included capabilities – Reporting, Automations, Public Access, AI Assistant, Machine Learning Models and Data Set Size
  • 15 GB Apps as standard
  • Larger Apps support, up to 40 GB, more apps and up to 50 GB per app with additional purchase
  • Multi-Region tenants
  • Personalized customer success plan and onboarding
Start with Enterprise

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Google Analytics

Free web analytics service by Google for traffic insights

View all Google Analytics plans

Qlik Sense

Associative analytics and BI platform

View all Qlik Sense plans

Frequently Asked Questions: Google Analytics vs Qlik Sense

How many pricing plans does Google Analytics have vs Qlik Sense?
Google Analytics offers 2 pricing plans, while Qlik Sense offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Google Analytics or Qlik Sense offer a free plan?
Google Analytics offers a free plan, while Qlik Sense does not. If budget is a concern, Google Analytics lets you get started at no cost.
What is the most popular Google Analytics plan?
The Analytics 360 plan is Google Analytics' most popular tier, priced at Custom pricing. Key features include Advanced tools for deeper understanding, Integrates with advertising tools.
Does Google Analytics or Qlik Sense offer custom enterprise pricing?
Yes, both Google Analytics and Qlik Sense offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Google Analytics and Qlik Sense use?
Google Analytics uses a freemium pricing model, while Qlik Sense uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Google Analytics and Qlik Sense compare for Analytics?
Both Google Analytics and Qlik Sense are Analytics tools. Google Analytics offers 2 plans starting at Custom pricing, while Qlik Sense offers 3 plans starting at $300/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Google Analytics Official Pricing- Vendor pricing page
  2. Qlik Sense Official Pricing- Vendor pricing page

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