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Help Scout vs Kustomer: Pricing Comparison 2026

Side-by-side pricing comparison of Help Scout and Kustomer. See all plans, features, and costs at a glance.

Bottom line: Both Help Scout and Kustomer offer free plans. Help Scout has 4 pricing tiers while Kustomer has 3.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Help Scout vs Kustomer: Quick Pricing Facts

FeatureHelp ScoutKustomer
Starting Price$25/moCustom pricing
Number of Plans43
Free TierYesYes
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Help Scout and Kustomer are both priced at $25/mo, making them equally accessible Customer Support tools. Together they offer 7 pricing plans with 34 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Customer Support needs.

Pricing Plans
Help Scout
Help Scout
Try it free
Kustomer
Kustomer
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • 1 shared email Inbox
  • 1 public knowledge base
  • Limited saved replies
  • No AI tools included
Start with Free
Free
$0/monthCheapest
Includes
  • Kustomer AI for Customers
  • AI Profiles
  • External sources for AI
Start with Free
Tier 2
Standard
$25/monthCheapest
Includes
  • Multiple Inboxes
  • Live chat, Instagram, & Messenger
  • Multiple knowledge bases
  • Basic workflows
  • Unlimited tags and saved replies
  • AI Inbox assistant
Start with Standard
Kustomer AI + Platform
Custom pricing
Includes
  • Omnichannel Messaging
  • Conversations & Task Routing
  • SLA Management
Start with Kustomer AI + Platform
Tier 3
PlusPopular
$45/monthCheapest
Includes
  • WhatsApp messaging
  • Advanced workflows
  • Unlimited AI Drafts
  • Round robin routing
  • Salesforce, Jira, and HubSpot
  • Internal teams
  • Group conversations by company
Start with Plus
Kustomer AI
Custom pricing
Includes
  • AI Agent Team Assistant
  • Automated Actions
  • Data Explorer
Start with Kustomer AI
Tier 4
Pro
$75/monthCheapest
Includes
  • Unlimited workflows
  • Multiple routing types
  • SSO/SAML
  • HIPAA compliance
  • Up to 50 light users
  • Dedicated onboarding specialist
  • Strategic account manager
  • Preferred pricing on Aircall
Start with Pro

Swipe to compare plans →

Help Scout

Customer support platform with shared inbox and knowledge base

View all Help Scout plans

Kustomer

AI-powered CRM for customer service and support

View all Kustomer plans
Our Pick

Help Scout

Help Scout offers a free plan, offers 4 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Help Scout

Try Help Scout free

Which Should You Choose?

Choose Help Scout if:

  • You prefer Help Scout's free tier features—1 shared email Inbox, 1 public knowledge base
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Help Scout offers 16 additional features across its plans

Choose Kustomer if:

  • You prefer Kustomer's free tier features—Kustomer AI for Customers, AI Profiles
  • Your team needs custom enterprise pricing—Kustomer offers negotiated terms for large deployments
  • You prioritize Kustomer's user experience and interface over price (both tools are similarly priced)

Both Help Scout and Kustomer offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Help Scout includes 4 features, while Kustomer includes 3 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Help Scout vs Kustomer

How many pricing plans does Help Scout have vs Kustomer?
Help Scout offers 4 pricing plans, while Kustomer offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Help Scout or Kustomer offer a free plan?
Yes, both Help Scout and Kustomer offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Help Scout plan?
The Plus plan is Help Scout's most popular tier, priced at $45/mo. Key features include WhatsApp messaging, Advanced workflows, Unlimited AI Drafts.
Does Help Scout or Kustomer offer custom enterprise pricing?
Kustomer offers a custom-priced enterprise tier for larger teams. Help Scout lists all its pricing publicly.
How do Help Scout and Kustomer compare for Customer Support?
Both Help Scout and Kustomer are Customer Support tools. Help Scout offers 4 plans starting at $25/mo, while Kustomer offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Customer Support needs.

Sources

  1. Help Scout Official PricingVendor pricing page
  2. Kustomer Official PricingVendor pricing page

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