Hotjar vs Mixpanel: Pricing Comparison 2026
Side-by-side pricing comparison of Hotjar and Mixpanel. See all plans, features, and costs at a glance.
Bottom line: Both Hotjar and Mixpanel offer free plans. Hotjar has 4 pricing tiers while Mixpanel has 1.
Last updated: March 16, 2026
Hotjar vs Mixpanel: Quick Pricing Facts
| Feature | Hotjar | Mixpanel |
|---|---|---|
| Starting Price | $49/mo | Custom pricing |
| Number of Plans | 4 | 1 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Hotjar and Mixpanel are both priced at $49/mo, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 23 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Hotjar Try it free |  Mixpanel Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Startups: first year is free $0/monthCheapest |
| Tier 2 | GrowthPopular $49/monthCheapest $39 / year Includes
| — |
| Tier 3 | Pro Custom pricing Includes
| — |
| Tier 4 | Enterprise Custom pricing Includes
| — |
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What Reviewers Say
Hotjar
Hotjar offers a free plan, offers 4 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Hotjar
Try Hotjar freeWhich Should You Choose?
Choose Hotjar if:
- •You prefer Hotjar's free tier features—200k monthly sessions, 1 project
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Hotjar offers 23 additional features across its plans
- •Your team needs custom enterprise pricing—Hotjar offers negotiated terms for large deployments
Choose Mixpanel if:
- •You prefer Mixpanel's free tier features—features
- •You prioritize Mixpanel's user experience and interface over price (both tools are similarly priced)
- •Mixpanel's single-tier usage-based structure gives clearer cost visibility for budget planning
Both Hotjar and Mixpanel offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Hotjar includes 6 features, while Mixpanel includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Hotjar vs Mixpanel
How many pricing plans does Hotjar have vs Mixpanel?
Does Hotjar or Mixpanel offer a free plan?
Can I save money by paying annually for Hotjar or Mixpanel?
What is the most popular Hotjar plan?
Does Hotjar or Mixpanel offer custom enterprise pricing?
How do Hotjar and Mixpanel compare for Analytics?
Sources
- Hotjar Official Pricing— Vendor pricing page
- Mixpanel Official Pricing— Vendor pricing page
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