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Analytics

Hotjar vs Plausible: Pricing Comparison 2026

Side-by-side pricing comparison of Hotjar and Plausible. See all plans, features, and costs at a glance.

Bottom line: Plausible starts at $9/mo, making it $40/mo cheaper than Hotjar ($49/mo). Hotjar offers a free plan.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Hotjar freeTry Plausible free

Hotjar vs Plausible: Quick Pricing Facts

FeatureHotjarPlausible
Starting Price$49/mo$9/mo
Number of Plans44
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Plausible is the more affordable option, starting at $9/mo compared to Hotjar's $49/mo. Both are Analytics tools with 8 combined pricing plans and 57 features compared.

Hotjar stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Hotjar
Hotjar
Try free
Plausible
Plausible
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • 200k monthly sessions
  • 1 project
  • 1 month data access
  • Replays, Heatmaps & Funnels
  • Error & performance monitoring
  • Basic surveys
Start with Free
Starter
$9/month
$9 / year
Includes
  • One site
  • 3 years of data retention
  • Intuitive, fast and privacy-friendly dashboard
  • Email/Slack reports
  • Google Analytics import
  • Goals and custom events
  • Saved Segments
Start with Starter
Tier 2
GrowthPopular
$49/month
$39 / year
Includes
  • From 7k monthly sessions
  • 13 month data access
  • Zone-based heatmaps
  • Journey analysis
  • Impact quantification
  • Automated insights
Start with Growth
Growth
$14/monthCheapest
$14 / year
Includes
  • Everything in Starter
  • Up to 3 sites
  • Up to 3 team members
  • Team Management
  • Shared Links
  • Embedded Dashboards
  • Shared Segments
Start with Growth
Tier 3
Pro
Custom pricing
Includes
  • From 1m+ monthly sessions
  • 3 projects
  • Precision filtering, retroactive
  • Multi-session replay summaries
  • Revenue goals & tracking
  • +115 Integrations
Start with Pro
Business
$19/monthCheapest
$19 / year
Includes
  • Everything in Growth
  • Up to 10 sites
  • Up to 10 team members
  • 5 years of data retention
  • Custom Properties
  • Stats API (600 requests per hour)
  • Looker Studio Connector
  • Ecommerce revenue attribution
  • Funnels
  • Consolidated View
Start with Business
Tier 4
Enterprise
Custom pricing
Includes
  • Custom monthly sessions
  • Unlimited projects
  • Experience monitoring
  • Error summaries
  • Dedicated support & SLAs
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Everything in Business
  • 10+ sites
  • 10+ team members
  • 600+ Stats API requests per hour
  • Sites API access
  • Single Sign-On (SSO)
  • Managed Proxy
  • Scheduled raw event data exports
  • 5+ years of data retention
  • Priority support
Start with Enterprise

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Hotjar

Heatmaps, session recordings, and feedback for UX insights

View all Hotjar plans

Plausible

Lightweight, privacy-friendly web analytics without cookies

View all Plausible plans

Frequently Asked Questions: Hotjar vs Plausible

Which is cheaper, Hotjar or Plausible?
As of August 2026, Plausible starts at a lower price point. Hotjar starts at $49/mo while Plausible starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Hotjar have vs Plausible?
Hotjar offers 4 pricing plans, while Plausible offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Hotjar or Plausible offer a free plan?
Hotjar offers a free plan, while Plausible does not. If budget is a concern, Hotjar lets you get started at no cost.
Can I save money by paying annually for Hotjar or Plausible?
Both Hotjar and Plausible offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Hotjar plan?
The Growth plan is Hotjar's most popular tier, priced at $49/mo. Key features include From 7k monthly sessions, 13 month data access, Zone-based heatmaps.
Does Hotjar or Plausible offer custom enterprise pricing?
Yes, both Hotjar and Plausible offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Hotjar and Plausible compare for Analytics?
Both Hotjar and Plausible are Analytics tools. Hotjar offers 4 plans starting at $49/mo, while Plausible offers 4 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Hotjar Official Pricing- Vendor pricing page
  2. Plausible Official Pricing- Vendor pricing page

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