Hotjar vs Plausible Analytics: Pricing Comparison 2026
Side-by-side pricing comparison of Hotjar and Plausible Analytics. See all plans, features, and costs at a glance.
Bottom line: Plausible Analytics starts at $9/mo, making it $40/mo cheaper than Hotjar ($49/mo). Hotjar offers a free plan.
Last updated: April 2, 2026
Hotjar — Hotjar offers a free plan.
Hotjar vs Plausible Analytics: Quick Pricing Facts
| Feature | Hotjar | Plausible Analytics |
|---|---|---|
| Starting Price | $49/mo | $9/mo |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Plausible Analytics is the more affordable option, starting at $9/mo compared to Hotjar's $49/mo. Both are Analytics tools with 8 combined pricing plans and 38 features compared.
Hotjar stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Hotjar Try it freeAffiliate |  Plausible Analytics Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| 10K $9/month Includes
|
| Tier 2 | GrowthPopular $49/month $39 / year Includes
| 100K $19/monthCheapest Includes
|
| Tier 3 | Pro Custom pricing Includes
| 1M $69/monthCheapest Includes
|
| Tier 4 | Enterprise Custom pricing Includes
|
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Plausible Analytics
Lightweight, privacy-friendly web analytics alternative to Google Analytics
View all Plausible Analytics plansHotjar
Hotjar offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Hotjar
Try Hotjar freeWhich Should You Choose?
Choose Hotjar if:
- •You need a free plan with 200k monthly sessions, 1 project—Hotjar offers no-cost access with no credit card required
- •You want more features built-in—Hotjar offers 8 additional features across its plans
- •Hotjar's usage-based pricing lets you match exact team size without tier gaps
Choose Plausible Analytics if:
- •You want lower per-user costs—Plausible Analytics starts at $9/mo, saving $40/mo compared to Hotjar at $49/mo
- •Plausible Analytics's 4-tier usage-based structure gives clearer cost visibility for budget planning
- •You value Plausible Analytics's specific feature progression from free to advanced tier levels
Hotjar offers a free plan [1], eliminating the cost barrier for evaluation, while Plausible Analytics requires paid subscription from the start. This gives Hotjar a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Hotjar's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against Plausible Analytics' tiering starting at $9/mo to assess total cost of ownership over 12 months. Hotjar's 4 tiers provide flexibility at different budgets, while Plausible Analytics' 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Hotjar is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Best choice: Hotjar
Try Hotjar freeFrequently Asked Questions: Hotjar vs Plausible Analytics
Which is cheaper, Hotjar or Plausible Analytics?
How many pricing plans does Hotjar have vs Plausible Analytics?
Does Hotjar or Plausible Analytics offer a free plan?
Can I save money by paying annually for Hotjar or Plausible Analytics?
What is the most popular Hotjar plan?
Does Hotjar or Plausible Analytics offer custom enterprise pricing?
How do Hotjar and Plausible Analytics compare for Analytics?
Sources
- Hotjar Official Pricing— Vendor pricing page
- Plausible Analytics Official Pricing— Vendor pricing page
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