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Analytics

Hotjar vs Qlik Sense: Pricing Comparison 2026

Side-by-side pricing comparison of Hotjar and Qlik Sense. See all plans, features, and costs at a glance.

Bottom line: Hotjar starts at $49/mo, making it $251/mo cheaper than Qlik Sense ($300/mo). Hotjar offers a free plan.

Last updated: August 17, 2026

Data compiled by Arthur Jacquemin
Updated August 17, 2026
Try Hotjar freeTry Qlik Sense freePrice updated today
Best Value

Hotjar - Hotjar offers a free plan, starts at $251/mo lower ($49/mo vs $300/mo), offers 4 tiers vs 3.

Hotjar vs Qlik Sense: Quick Pricing Facts

FeatureHotjarQlik Sense
Starting Price$49/mo$300/mo
Number of Plans43
Free TierYesNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Hotjar is the more affordable option, starting at $49/mo compared to Qlik Sense's $300/mo. Both are Analytics tools with 7 combined pricing plans and 47 features compared.

Hotjar stands out with a free plan for getting started. Hotjar uses usage-based pricing while Qlik Sense uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Hotjar
Hotjar
Try free
Qlik Sense
Qlik Sense
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • 200k monthly sessions
  • 1 project
  • 1 month data access
  • Replays, Heatmaps & Funnels
  • Error & performance monitoring
  • Basic surveys
Start with Free
Starter
$300/month
Includes
  • AI-powered analytics
  • Access to Answers Agents
  • Access to MCP Server
  • Connect and combine 100s of data sources with standard connectors
  • Interactive data visualizations and dashboards
  • Move data to Qlik Cloud Analytics with Qlik Talend Cloud for relational and SaaS data sources
  • Share analytics and collaborate with your team
  • 5 GB max app size
  • Qlik Community Support
  • Automate report generation and delivery
  • No code automation builder triggers dynamic actions across systems
Start with Starter
Tier 2
GrowthPopular
$49/monthCheapest
$39 / year
Includes
  • From 7k monthly sessions
  • 13 month data access
  • Zone-based heatmaps
  • Journey analysis
  • Impact quantification
  • Automated insights
Start with Growth
Standard
$825/month
Includes
  • No cost for additional users
  • Leverage unstructured data and GenAI for deeper insights
  • Access to additional Answers Agents
  • Managed and shared spaces for governance and collaboration
  • Connect additional Qlik Talend Cloud data sources (cloud, SAP - Mainframe & legacy)
  • Use augmented advanced analytics
  • 24x7 sec 1 support
Start with Standard
Tier 3
Pro
Custom pricing
Includes
  • From 1m+ monthly sessions
  • 3 projects
  • Precision filtering, retroactive
  • Multi-session replay summaries
  • Revenue goals & tracking
  • +115 Integrations
Start with Pro
Enterprise
Custom pricing
Includes
  • Adds scale for large customer deployments
  • Greater quantities of included capabilities – Reporting, Automations, Public Access, AI Assistant, Machine Learning Models and Data Set Size
  • 15 GB Apps as standard
  • Larger Apps support, up to 40 GB, more apps and up to 50 GB per app with additional purchase
  • Multi-Region tenants
  • Personalized customer success plan and onboarding
Start with Enterprise
Tier 4
Enterprise
Custom pricing
Includes
  • Custom monthly sessions
  • Unlimited projects
  • Experience monitoring
  • Error summaries
  • Dedicated support & SLAs
Start with Enterprise
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Hotjar

Heatmaps, session recordings, and feedback for UX insights

View all Hotjar plans

Qlik Sense

Associative analytics and BI platform

View all Qlik Sense plans

Frequently Asked Questions: Hotjar vs Qlik Sense

Which is cheaper, Hotjar or Qlik Sense?
As of August 2026, Hotjar starts at a lower price point. Hotjar starts at $49/mo while Qlik Sense starts at $300/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Hotjar have vs Qlik Sense?
Hotjar offers 4 pricing plans, while Qlik Sense offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Hotjar or Qlik Sense offer a free plan?
Hotjar offers a free plan, while Qlik Sense does not. If budget is a concern, Hotjar lets you get started at no cost.
Can I save money by paying annually for Hotjar or Qlik Sense?
Both Hotjar and Qlik Sense offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Hotjar plan?
The Growth plan is Hotjar's most popular tier, priced at $49/mo. Key features include From 7k monthly sessions, 13 month data access, Zone-based heatmaps.
Does Hotjar or Qlik Sense offer custom enterprise pricing?
Yes, both Hotjar and Qlik Sense offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Hotjar and Qlik Sense use?
Hotjar uses a usage-based pricing model, while Qlik Sense uses per-seat pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Hotjar Official Pricing- Vendor pricing page
  2. Qlik Sense Official Pricing- Vendor pricing page

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