Hotjar vs RudderStack: Pricing Comparison 2026
Side-by-side pricing comparison of Hotjar and RudderStack. See all plans, features, and costs at a glance.
Bottom line: Both Hotjar and RudderStack offer free plans. Hotjar has 4 pricing tiers while RudderStack has 3.
Last updated: March 16, 2026
Hotjar vs RudderStack: Quick Pricing Facts
| Feature | Hotjar | RudderStack |
|---|---|---|
| Starting Price | $49/mo | Custom pricing |
| Number of Plans | 4 | 3 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Hotjar and RudderStack are both priced at $49/mo, making them equally accessible Analytics tools. Together they offer 7 pricing plans with 35 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Hotjar Try it free |  RudderStack Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Free $0/monthCheapest Includes
|
| Tier 2 | GrowthPopular $49/monthCheapest $39 / year Includes
| Growth Custom pricing Includes
|
| Tier 3 | Pro Custom pricing Includes
| Enterprise Custom pricing Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| — |
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Hotjar
Hotjar offers a free plan, offers 4 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Hotjar
Try Hotjar freeWhich Should You Choose?
Choose Hotjar if:
- •You prefer Hotjar's free tier features—200k monthly sessions, 1 project
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Hotjar offers 11 additional features across its plans
Choose RudderStack if:
- •You prefer RudderStack's free tier features—16+ SDK sources, 200+ cloud destinations
- •You prioritize RudderStack's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — RudderStack's usage-based model avoids surprise overages
Both Hotjar and RudderStack offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Hotjar includes 6 features, while RudderStack includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Hotjar vs RudderStack
How many pricing plans does Hotjar have vs RudderStack?
Does Hotjar or RudderStack offer a free plan?
Can I save money by paying annually for Hotjar or RudderStack?
What is the most popular Hotjar plan?
Does Hotjar or RudderStack offer custom enterprise pricing?
How do Hotjar and RudderStack compare for Analytics?
Sources
- Hotjar Official Pricing— Vendor pricing page
- RudderStack Official Pricing— Vendor pricing page
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