Hotjar vs Snowplow: Pricing Comparison 2026
Side-by-side pricing comparison of Hotjar and Snowplow. See all plans, features, and costs at a glance.
Bottom line: Hotjar starts at $49/mo and Snowplow starts at Custom pricing. Compare all 7 pricing tiers side by side.
Last updated: March 16, 2026
Hotjar vs Snowplow: Quick Pricing Facts
| Feature | Hotjar | Snowplow |
|---|---|---|
| Starting Price | $49/mo | Custom pricing |
| Number of Plans | 4 | 3 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | open-source |
| Annual Discount | N/A | N/A |
Hotjar and Snowplow are both priced at $49/mo, making them equally accessible Analytics tools. Together they offer 7 pricing plans with 39 features compared, so the best choice comes down to which features match your needs.
Hotjar stands out with a free plan for getting started. Hotjar uses usage-based pricing while Snowplow uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Hotjar Try it free |  Snowplow Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Community Edition Custom pricing Includes
|
| Tier 2 | GrowthPopular $49/monthCheapest $39 / year Includes
| Self-Hosted Pipeline Custom pricing Includes
|
| Tier 3 | Pro Custom pricing Includes
| Snowplow Platform Custom pricing Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| — |
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Hotjar
Hotjar offers a free plan, offers 4 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Hotjar
Try Hotjar freeWhich Should You Choose?
Choose Hotjar if:
- •You need a free plan with 200k monthly sessions, 1 project—Hotjar offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Hotjar offers 7 additional features across its plans
Choose Snowplow if:
- •You prioritize Snowplow's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — Snowplow's open-source model avoids surprise overages
- •Snowplow keeps its feature set lean, which means faster onboarding and less complexity
Hotjar offers a free plan [1], eliminating the cost barrier for evaluation, while Snowplow requires paid subscription from the start. This gives Hotjar a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Hotjar's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against Snowplow's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Hotjar's 4 tiers provide flexibility at different budgets, while Snowplow's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Hotjar is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Hotjar vs Snowplow
How many pricing plans does Hotjar have vs Snowplow?
Does Hotjar or Snowplow offer a free plan?
Can I save money by paying annually for Hotjar or Snowplow?
What is the most popular Hotjar plan?
Does Hotjar or Snowplow offer custom enterprise pricing?
What pricing models do Hotjar and Snowplow use?
How do Hotjar and Snowplow compare for Analytics?
Sources
- Hotjar Official Pricing— Vendor pricing page
- Snowplow Official Pricing— Vendor pricing page
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