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Analytics

Hotjar vs Snowplow: Pricing Comparison 2026

Side-by-side pricing comparison of Hotjar and Snowplow. See all plans, features, and costs at a glance.

Bottom line: Hotjar starts at $49/mo and Snowplow starts at Custom pricing. Compare all 7 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
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Best Value

Hotjar - Hotjar offers a free plan, offers 4 tiers vs 3.

Hotjar vs Snowplow: Quick Pricing Facts

FeatureHotjarSnowplow
Starting Price$49/moCustom pricing
Number of Plans43
Free TierYesNo
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

Hotjar and Snowplow are both priced at $49/mo, making them equally accessible Analytics tools. Together they offer 7 pricing plans with 39 features compared, so the best choice comes down to which features match your needs.

Hotjar stands out with a free plan for getting started. Hotjar uses usage-based pricing while Snowplow uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Hotjar
Hotjar
Try free
Snowplow
Snowplow
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • 200k monthly sessions
  • 1 project
  • 1 month data access
  • Replays, Heatmaps & Funnels
  • Error & performance monitoring
  • Basic surveys
Start with Free
Community Edition
Custom pricing
Includes
  • Self-managed, open-source environment
  • Test & experiment tracking
  • For data engineers and front-end developers
Start with Community Edition
Tier 2
GrowthPopular
$49/monthCheapest
$39 / year
Includes
  • From 7k monthly sessions
  • 13 month data access
  • Zone-based heatmaps
  • Journey analysis
  • Impact quantification
  • Automated insights
Start with Growth
Self-Hosted Pipeline
Custom pricing
Includes
  • Run a single Snowplow data pipeline in production
  • Self-managed, self-hosted option
  • Remove non-commercial use restriction
Start with Self-Hosted Pipeline
Tier 3
Pro
Custom pricing
Includes
  • From 1m+ monthly sessions
  • 3 projects
  • Precision filtering, retroactive
  • Multi-session replay summaries
  • Revenue goals & tracking
  • +115 Integrations
Start with Pro
Snowplow Platform
Custom pricing
Includes
  • Fully managed, scalable solution
  • Real-time data pipelines
  • UI console
  • AI-ready modeling
  • Enterprise security
  • Real-time customer intelligence system
  • 24/7 Customer Support
  • Data Quality Monitoring
  • Managed Auto-Scaling
  • Advanced Governance, Security & Collaboration
Start with Snowplow Platform
Tier 4
Enterprise
Custom pricing
Includes
  • Custom monthly sessions
  • Unlimited projects
  • Experience monitoring
  • Error summaries
  • Dedicated support & SLAs
Start with Enterprise
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Hotjar

Heatmaps, session recordings, and feedback for UX insights

View all Hotjar plans

Snowplow

Open-source behavioral data platform for data-rich companies

View all Snowplow plans

Frequently Asked Questions: Hotjar vs Snowplow

How many pricing plans does Hotjar have vs Snowplow?
Hotjar offers 4 pricing plans, while Snowplow offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Hotjar or Snowplow offer a free plan?
Hotjar offers a free plan, while Snowplow does not. If budget is a concern, Hotjar lets you get started at no cost.
Can I save money by paying annually for Hotjar or Snowplow?
Both Hotjar and Snowplow offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Hotjar plan?
The Growth plan is Hotjar's most popular tier, priced at $49/mo. Key features include From 7k monthly sessions, 13 month data access, Zone-based heatmaps.
Does Hotjar or Snowplow offer custom enterprise pricing?
Yes, both Hotjar and Snowplow offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Hotjar and Snowplow use?
Hotjar uses a usage-based pricing model, while Snowplow uses open-source pricing. The right model depends on your team size and usage patterns.
How do Hotjar and Snowplow compare for Analytics?
Both Hotjar and Snowplow are Analytics tools. Hotjar offers 4 plans starting at $49/mo, while Snowplow offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Hotjar Official Pricing- Vendor pricing page
  2. Snowplow Official Pricing- Vendor pricing page

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