Hotjar vs Tealium: Pricing Comparison 2026
Side-by-side pricing comparison of Hotjar and Tealium. See all plans, features, and costs at a glance.
Bottom line: Hotjar starts at $49/mo and Tealium starts at Custom pricing. Compare all 6 pricing tiers side by side.
Last updated: March 16, 2026
Hotjar vs Tealium: Quick Pricing Facts
| Feature | Hotjar | Tealium |
|---|---|---|
| Starting Price | $49/mo | Custom pricing |
| Number of Plans | 4 | 2 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Hotjar and Tealium are both priced at $49/mo, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 29 features compared, so the best choice comes down to which features match your needs.
Hotjar stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Hotjar Try it free |  Tealium Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| CDPPopular Custom pricing Includes
|
| Tier 2 | GrowthPopular $49/monthCheapest $39 / year Includes
| |
| Tier 3 | Pro Custom pricing Includes
| — |
| Tier 4 | Enterprise Custom pricing Includes
| — |
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Hotjar
Hotjar offers a free plan, offers 4 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Hotjar
Try Hotjar freeWhich Should You Choose?
Choose Hotjar if:
- •You need a free plan with 200k monthly sessions, 1 project—Hotjar offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Hotjar offers 17 additional features across its plans
Choose Tealium if:
- •You prioritize Tealium's user experience and interface over price (both tools are similarly priced)
- •You prefer Tealium's usage-based model with its 2-tier structure
- •Tealium's focused feature set keeps your team in control without tool bloat
Hotjar offers a free plan [1], eliminating the cost barrier for evaluation, while Tealium requires paid subscription from the start. This gives Hotjar a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Hotjar's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against Tealium's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Hotjar's 4 tiers provide flexibility at different budgets, while Tealium's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Hotjar is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Hotjar vs Tealium
How many pricing plans does Hotjar have vs Tealium?
Does Hotjar or Tealium offer a free plan?
Can I save money by paying annually for Hotjar or Tealium?
What is the most popular Hotjar plan?
What is the most popular Tealium plan?
Does Hotjar or Tealium offer custom enterprise pricing?
How do Hotjar and Tealium compare for Analytics?
Sources
- Hotjar Official Pricing— Vendor pricing page
- Tealium Official Pricing— Vendor pricing page
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