Skip to main content
Analytics

Hotjar vs Woopra: Pricing Comparison 2026

Side-by-side pricing comparison of Hotjar and Woopra. See all plans, features, and costs at a glance.

Bottom line: Hotjar starts at $49/mo, making it $950/mo cheaper than Woopra ($999/mo). Hotjar offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Hotjar vs Woopra: Quick Pricing Facts

FeatureHotjarWoopra
Starting Price$49/mo$999/mo
Number of Plans42
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Hotjar is the more affordable option, starting at $49/mo compared to Woopra's $999/mo. Both are Analytics tools with 6 combined pricing plans and 43 features compared.

Hotjar stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Tier 1
Free
$0/monthCheapest
Includes
  • 200k monthly sessions
  • 1 project
  • 1 month data access
  • Replays, Heatmaps & Funnels
  • Error & performance monitoring
  • Basic surveys
Start with Free
Pro
$999/month
$999 / year
Includes
  • 2-Year Data Retention
  • 50 User Seats
  • 360 User Profile Analysis
  • Drilldown Reporting
  • People Metrics & Formulas
  • Data Loader
  • Triggers
  • Public Reports
  • Copilot & AI Suggestions
  • Online Support
Start with Pro
Tier 2
GrowthPopular
$49/monthCheapest
$39 / year
Includes
  • From 7k monthly sessions
  • 13 month data access
  • Zone-based heatmaps
  • Journey analysis
  • Impact quantification
  • Automated insights
Start with Growth
Enterprise
Custom pricing
Includes
  • Customized Data Retention
  • Customized User Seats
  • Data Warehouse Sync
  • Powerful AI Features (AI Predictions, AI Summary)
  • AI Agent: Audience Agent
  • Data Stores
  • Organization (B2B) Tracking
  • Single Sign-On (SSO)
  • Data Governance
  • Dedicated Support & Onboarding
Start with Enterprise
Tier 3
Pro
Custom pricing
Includes
  • From 1m+ monthly sessions
  • 3 projects
  • Precision filtering, retroactive
  • Multi-session replay summaries
  • Revenue goals & tracking
  • +115 Integrations
Start with Pro
Tier 4
Enterprise
Custom pricing
Includes
  • Custom monthly sessions
  • Unlimited projects
  • Experience monitoring
  • Error summaries
  • Dedicated support & SLAs
Start with Enterprise

Swipe to compare plans →

Hotjar

Heatmaps, session recordings, and feedback for UX insights

View all Hotjar plans

Woopra

Real-time customer journey analytics and automation

View all Woopra plans
Our Pick

Hotjar

Hotjar offers a free plan, starts at $950/mo lower ($49/mo vs $999/mo), offers 4 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Hotjar

Try Hotjar free

Which Should You Choose?

Choose Hotjar if:

  • You want lower per-user costs—Hotjar starts at $49/mo, saving $950/mo compared to Woopra at $999/mo
  • You need a free plan with 200k monthly sessions, 1 project—Hotjar offers no-cost access with no credit card required
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Hotjar offers 3 additional features across its plans

Choose Woopra if:

  • Woopra's usage-based pricing lets you match exact team size without tier gaps
  • Woopra's feature bundling aligns with how Analytics teams actually work day-to-day
  • Woopra better aligns with Analytics-specific workflows and team collaboration patterns

Hotjar is the more affordable choice [1], starting at $49/mo compared to Woopra's $999/mo. For a 50-person team on paid plans, this translates to Hotjar saving approximately $47500/month. Hotjar offers 4 pricing tiers compared to Woopra's 2, giving you more granular control over scaling costs as your team grows. Across all tiers, Hotjar provides 23 total features versus 20 for Woopra, offering a richer feature set depending on your specific needs. For budget-conscious teams seeking predictable costs, Hotjar delivers superior value. Woopra may justify its premium for specialized needs, but most organizations will find Hotjar the smarter financial choice.

ShareShare

Frequently Asked Questions: Hotjar vs Woopra

Which is cheaper, Hotjar or Woopra?
As of March 2026, Hotjar starts at a lower price point. Hotjar starts at $49/mo while Woopra starts at $999/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Hotjar have vs Woopra?
Hotjar offers 4 pricing plans, while Woopra offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Hotjar or Woopra offer a free plan?
Hotjar offers a free plan, while Woopra does not. If budget is a concern, Hotjar lets you get started at no cost.
Can I save money by paying annually for Hotjar or Woopra?
Both Hotjar and Woopra offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Hotjar plan?
The Growth plan is Hotjar's most popular tier, priced at $49/mo. Key features include From 7k monthly sessions, 13 month data access, Zone-based heatmaps.
Does Hotjar or Woopra offer custom enterprise pricing?
Yes, both Hotjar and Woopra offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Hotjar and Woopra compare for Analytics?
Both Hotjar and Woopra are Analytics tools. Hotjar offers 4 plans starting at $49/mo, while Woopra offers 2 plans starting at $999/mo. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Hotjar Official PricingVendor pricing page
  2. Woopra Official PricingVendor pricing page

Related Articles

Track Price Changes

Get notified when pricing changes for these tools.