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Email Marketing

Iterable vs Mailchimp: Pricing Comparison 2026

Side-by-side pricing comparison of Iterable and Mailchimp. See all plans, features, and costs at a glance.

Bottom line: Iterable starts at Custom pricing and Mailchimp starts at Custom pricing. Compare all 20 pricing tiers side by side.

Last updated: August 10, 2026

Data compiled by Arthur Jacquemin
Updated August 10, 2026
Best Value

Mailchimp - Mailchimp offers a free plan, offers 18 tiers vs 2.

Iterable vs Mailchimp: Quick Pricing Facts

FeatureIterableMailchimp
Starting PriceCustom pricingCustom pricing
Number of Plans218
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Iterable and Mailchimp are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 20 pricing plans with 8 features compared, so the best choice comes down to which features match your needs.

Mailchimp stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Iterable
Iterable
Try free
Mailchimp
Mailchimp
Try free
Tier 1
Growth
Custom pricing
Includes
  • Email
  • SMS
  • Push
  • In-app
Industries and Solutions
Custom pricing
Tier 2
EnterprisePopular
Custom pricing
Includes
  • Custom limits
  • Dedicated IP
  • SLA
  • Priority support
Integrations
Custom pricing
Tier 3
-
Resources
Custom pricing
Tier 4
-
Account
Custom pricing
Tier 5
-
Terms
Custom pricing
Tier 6
-
Included in every paid plan
Custom pricing
Tier 7
-
Includes Standard's features:
Custom pricing
Tier 8
-
Premium adds:
Custom pricing
Tier 9
-
Standard adds:
Custom pricing
Tier 10
-
Included in the Free plan
$0/monthCheapest
Tier 11
-
How long is the free trial?
$0/monthCheapest
Tier 12
-
Related Links:
Custom pricing
Tier 13
-
Products
Custom pricing
Tier 14
-
Community
Custom pricing
Tier 15
-
Company
Custom pricing
Tier 16
-
Help
Custom pricing
Tier 17
-
Manage Consent Preferences
Custom pricing
Tier 18
-
Vendors List
Custom pricing

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Iterable

Cross-channel marketing automation for growth and engagement

View all Iterable plans

Mailchimp

Email marketing platform with automation and audience management

View all Mailchimp plans

What Reviewers Say

Frequently Asked Questions: Iterable vs Mailchimp

How many pricing plans does Iterable have vs Mailchimp?
Iterable offers 2 pricing plans, while Mailchimp offers 18 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Iterable or Mailchimp offer a free plan?
Mailchimp offers a free plan, while Iterable does not. If budget is a concern, Mailchimp lets you get started at no cost.
What is the most popular Iterable plan?
The Enterprise plan is Iterable's most popular tier, priced at Custom pricing. Key features include Custom limits, Dedicated IP, SLA.
Does Iterable or Mailchimp offer custom enterprise pricing?
Yes, both Iterable and Mailchimp offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Iterable and Mailchimp compare for Email Marketing?
Both Iterable and Mailchimp are Email Marketing tools. Iterable offers 2 plans starting at Custom pricing, while Mailchimp offers 18 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Iterable Official Pricing- Vendor pricing page
  2. Mailchimp Official Pricing- Vendor pricing page

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