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Email Marketing

Iterable vs Mailchimp: Pricing Comparison 2026

Side-by-side pricing comparison of Iterable and Mailchimp. See all plans, features, and costs at a glance.

Bottom line: Iterable starts at Custom pricing and Mailchimp starts at Custom pricing. Compare all 3 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Iterable freeTry Mailchimp freeUpdated this monthUpdated this month
Best Value

Iterable - Iterable offers 2 tiers vs 1.

Iterable vs Mailchimp: Quick Pricing Facts

FeatureIterableMailchimp
Starting PriceCustom pricingCustom pricing
Number of Plans21
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Iterable and Mailchimp are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 3 pricing plans with 8 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Iterable
Iterable
Try free
Mailchimp
Mailchimp
Try free
Tier 1
Growth
Custom pricing
Includes
  • Email
  • SMS
  • Push
  • In-app
Start with Growth
Meilleure offre
Custom pricing
Start with Meilleure offre
Tier 2
EnterprisePopular
Custom pricing
Includes
  • Custom limits
  • Dedicated IP
  • SLA
  • Priority support
Start with Enterprise
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Iterable

Cross-channel marketing automation for growth and engagement

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Mailchimp

Email marketing platform with automation and audience management

View all Mailchimp plans

What Reviewers Say

Frequently Asked Questions: Iterable vs Mailchimp

How many pricing plans does Iterable have vs Mailchimp?
Iterable offers 2 pricing plans, while Mailchimp offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Iterable plan?
The Enterprise plan is Iterable's most popular tier, priced at Custom pricing. Key features include Custom limits, Dedicated IP, SLA.
Does Iterable or Mailchimp offer custom enterprise pricing?
Yes, both Iterable and Mailchimp offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Iterable and Mailchimp compare for Email Marketing?
Both Iterable and Mailchimp are Email Marketing tools. Iterable offers 2 plans starting at Custom pricing, while Mailchimp offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Iterable Official Pricing- Vendor pricing page
  2. Mailchimp Official Pricing- Vendor pricing page

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