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Email Marketing

Iterable vs Kit: Pricing Comparison 2026

Side-by-side pricing comparison of Iterable and Kit. See all plans, features, and costs at a glance.

Bottom line: Iterable starts at Custom pricing and Kit starts at $33/mo. Compare all 5 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Iterable freeTry Kit freeAffiliatePrice updated 14d agoPrice updated 14d ago
Best Value

Kit - Kit offers a free plan, offers 3 tiers vs 2.

Iterable vs Kit: Quick Pricing Facts

FeatureIterableKit
Starting PriceCustom pricing$33/mo
Number of Plans23
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Iterable and Kit are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 33 features compared, so the best choice comes down to which features match your needs.

Kit stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Iterable
Iterable
Try free
Kit
Kit
Try freeAffiliate
Tier 1
Growth
Custom pricing
Includes
  • Email
  • SMS
  • Push
  • In-app
Start with Growth
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Start with Newsletter
Tier 2
EnterprisePopular
Custom pricing
Includes
  • Custom limits
  • Dedicated IP
  • SLA
  • Priority support
Start with Enterprise
Creator
$33/monthCheapest
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Start with Creator
Tier 3
-
Pro
$66/monthCheapest
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Start with Pro

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Iterable

Cross-channel marketing automation for growth and engagement

View all Iterable plans

Kit

Email marketing and automation platform for creators

View all Kit plans

Frequently Asked Questions: Iterable vs Kit

How many pricing plans does Iterable have vs Kit?
Iterable offers 2 pricing plans, while Kit offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Iterable or Kit offer a free plan?
Kit offers a free plan, while Iterable does not. If budget is a concern, Kit lets you get started at no cost.
Can I save money by paying annually for Iterable or Kit?
Both Iterable and Kit offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Iterable plan?
The Enterprise plan is Iterable's most popular tier, priced at Custom pricing. Key features include Custom limits, Dedicated IP, SLA.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
Does Iterable or Kit offer custom enterprise pricing?
Iterable offers a custom-priced enterprise tier for larger teams. Kit lists all its pricing publicly.
How do Iterable and Kit compare for Email Marketing?
Both Iterable and Kit are Email Marketing tools. Iterable offers 2 plans starting at Custom pricing, while Kit offers 3 plans starting at $33/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Iterable Official Pricing- Vendor pricing page
  2. Kit Official Pricing- Vendor pricing page

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