Iterable vs Mailgun: Pricing Comparison 2026
Side-by-side pricing comparison of Iterable and Mailgun. See all plans, features, and costs at a glance.
Bottom line: Iterable starts at Custom pricing and Mailgun starts at $15/mo. Compare all 16 pricing tiers side by side.
Last updated: March 16, 2026
Iterable vs Mailgun: Quick Pricing Facts
| Feature | Iterable | Mailgun |
|---|---|---|
| Starting Price | Custom pricing | $15/mo |
| Number of Plans | 2 | 14 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Iterable and Mailgun are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 16 pricing plans with 8 features compared, so the best choice comes down to which features match your needs.
Mailgun stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Iterable Try it free |  Mailgun Try it free |
|---|---|---|
| Tier 1 | Enterprise: Send high-volume emails through the most reliable email API provider. Custom pricing | |
| Tier 2 | EnterprisePopular Custom pricing Includes
| Documentation: API resources to help you use Mailgun Custom pricing |
| Tier 3 | — | Release Notes: Keep up with what's in the Mailgun platform. Custom pricing |
| Tier 4 | — | 2025 State of Email Deliverability Research Report $2025/monthCheapest |
| Tier 5 | — | $0/mo $0/monthCheapest |
| Tier 6 | — | 100 emails/day included $100/monthCheapest |
| Tier 7 | — | $15/mo $15/monthCheapest |
| Tier 8 | — | 10,000 emails/mo included $10000/monthCheapest |
| Tier 9 | — | Extra emails Custom pricing |
| Tier 10 | — | $35/mo $35/monthCheapest |
| Tier 11 | — | 50,000 emails/mo included $50000/monthCheapest |
| Tier 12 | — | Extra emails & validations Custom pricing |
| Tier 13 | — | $90/mo $90/monthCheapest |
| Tier 14 | — | 100,000 emails/mo included $100000/monthCheapest |
Swipe to compare plans →
Mailgun
Mailgun offers a free plan, offers 14 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Mailgun
Try Mailgun freeWhich Should You Choose?
Choose Iterable if:
- •You want more features built-in—Iterable offers 8 additional features across its plans
- •You prioritize Iterable's user experience and interface over price (both tools are similarly priced)
- •Iterable's 2-tier usage-based structure gives clearer cost visibility for budget planning
Choose Mailgun if:
- •You need a free plan with core features—Mailgun offers no-cost access with no credit card required
- •You need 14 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Mailgun's user experience and interface over price (both tools are similarly priced)
Mailgun offers a free plan [1], eliminating the cost barrier for evaluation, while Iterable requires paid subscription from the start. This gives Mailgun a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Mailgun's free tier, upgrading to a paid plan at approximately $15/mo provides substantial additional functionality. Compare this pricing path against Iterable's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Mailgun's 14 tiers provide flexibility at different budgets, while Iterable's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Mailgun is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Iterable vs Mailgun
How many pricing plans does Iterable have vs Mailgun?
Does Iterable or Mailgun offer a free plan?
What is the most popular Iterable plan?
Does Iterable or Mailgun offer custom enterprise pricing?
How do Iterable and Mailgun compare for Email Marketing?
Sources
- Iterable Official Pricing— Vendor pricing page
- Mailgun Official Pricing— Vendor pricing page
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