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Email Marketing

Iterable vs Mixmax: Pricing Comparison 2026

Side-by-side pricing comparison of Iterable and Mixmax. See all plans, features, and costs at a glance.

Bottom line: Iterable starts at Custom pricing and Mixmax starts at Custom pricing. Compare all 5 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Iterable freeTry Mixmax freePrice updated 14d agoPrice updated 10d ago
Best Value

Mixmax - Mixmax offers 3 tiers vs 2.

Iterable vs Mixmax: Quick Pricing Facts

FeatureIterableMixmax
Starting PriceCustom pricingCustom pricing
Number of Plans23
Free TierNoNo
Pricing Modelusage-basedfreemium
Annual DiscountN/AN/A

Iterable and Mixmax are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.

Iterable uses usage-based pricing while Mixmax uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Iterable
Iterable
Try free
Mixmax
Mixmax
Try free
Tier 1
Growth
Custom pricing
Includes
  • Email
  • SMS
  • Push
  • In-app
Inbox Copilot
Custom pricing
Includes
  • Email tracking
  • Inbox categorization and filtering
  • Smart signals & follow-ups
  • Meeting scheduling
Tier 2
EnterprisePopular
Custom pricing
Includes
  • Custom limits
  • Dedicated IP
  • SLA
  • Priority support
Meeting Copilot
Custom pricing
Includes
  • Pre-meeting prep
  • Instant meeting notes
  • Draft follow-up emails
  • Meeting scheduling
Tier 3
-
Engagement Copilot
Custom pricing
Includes
  • Email sequences
  • Multi-channel sequences
  • AI sequence builder
  • Sequence personalization

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Iterable

Cross-channel marketing automation for growth and engagement

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Frequently Asked Questions: Iterable vs Mixmax

How many pricing plans does Iterable have vs Mixmax?
Iterable offers 2 pricing plans, while Mixmax offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Iterable plan?
The Enterprise plan is Iterable's most popular tier, priced at Custom pricing. Key features include Custom limits, Dedicated IP, SLA.
Does Iterable or Mixmax offer custom enterprise pricing?
Yes, both Iterable and Mixmax offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Iterable and Mixmax use?
Iterable uses a usage-based pricing model, while Mixmax uses freemium pricing. The right model depends on your team size and usage patterns.
How do Iterable and Mixmax compare for Email Marketing?
Both Iterable and Mixmax are Email Marketing tools. Iterable offers 2 plans starting at Custom pricing, while Mixmax offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Iterable Official Pricing- Vendor pricing page
  2. Mixmax Official Pricing- Vendor pricing page

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