Klaviyo vs Mailchimp: Pricing Comparison 2026
Side-by-side pricing comparison of Klaviyo and Mailchimp. See all plans, features, and costs at a glance.
Bottom line: Klaviyo starts at Custom pricing and Mailchimp starts at Custom pricing. Compare all 10 pricing tiers side by side.
Last updated: June 4, 2026
Klaviyo vs Mailchimp: Quick Pricing Facts
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 9 | 1 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Klaviyo and Mailchimp are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 10 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Klaviyo stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Klaviyo Try free |  Mailchimp Try free |
|---|---|---|
| Tier 1 | Is Klaviyo's free plan really free? $0/monthCheapest | Meilleure offre Custom pricing |
| Tier 2 | How long can I stay on the free plan? $0/monthCheapest | - |
| Tier 3 | Who is the Klaviyo free plan best for? $0/monthCheapest | - |
| Tier 4 | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest | - |
| Tier 5 | What integrations are available on the free plan? $0/monthCheapest | - |
| Tier 6 | What happens when I exceed the free plan limits? $0/monthCheapest | - |
| Tier 7 | Does the free plan include customer support? $0/monthCheapest | - |
| Tier 8 | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest | - |
| Tier 9 | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest | - |
← Swipe to compare plans →
Ready to get started? Try either tool free — no credit card required.
What Reviewers Say
Which Should You Choose?
Choose Klaviyo if:
- •You run an e-commerce business and need email marketing deeply integrated with your store's data
- •Klaviyo's pre-built e-commerce flows (abandoned cart, post-purchase, winback) drive revenue automatically
- •Advanced segmentation based on purchase history, browsing behavior, and predicted lifetime value optimizes targeting
- •SMS marketing alongside email in one platform with unified customer profiles is essential
Choose Mailchimp if:
- •You need a general-purpose email platform that works for any business type, not just e-commerce
- •Mailchimp Free for 500 contacts and lower paid pricing make it more affordable for non-commerce businesses
- •Your marketing needs include social media, postcards, and website alongside email
- •You want the largest template library and broadest integration ecosystem available
Klaviyo and Mailchimp compete for e-commerce email marketing, and the choice is straightforward. Klaviyo is built for e-commerce: deep Shopify, WooCommerce, and BigCommerce integrations; pre-built revenue-driving flows; and customer data powered by purchase history. Free for up to 250 contacts and 500 email sends. Email at $20/month for 251-500 contacts. Email + SMS adds SMS marketing. Mailchimp is a general-purpose marketing platform: Free for 500 contacts. Essentials at $13/month. Standard at $20/month. Mailchimp has e-commerce integrations but treats them as one use case among many. Klaviyo's e-commerce advantage is dramatic. Pre-built flows for abandoned cart recovery, post-purchase follow-up, browse abandonment, and customer winback are configured in minutes and immediately drive revenue. Segmentation based on purchase frequency, average order value, and predicted next purchase date enables targeting that Mailchimp's general segmentation cannot match. Mailchimp's advantage is versatility. For businesses that are not primarily e-commerce - service businesses, content creators, nonprofits - Mailchimp's broader feature set and lower pricing are more relevant. Klaviyo's e-commerce features are wasted on a consulting firm sending a monthly newsletter. For e-commerce businesses, Klaviyo is the clear choice - it directly drives revenue through data-powered automation. For non-e-commerce businesses, Mailchimp's general-purpose approach and lower pricing are more appropriate.
Frequently Asked Questions: Klaviyo vs Mailchimp
How many pricing plans does Klaviyo have vs Mailchimp?
Does Klaviyo or Mailchimp offer a free plan?
Does Klaviyo or Mailchimp offer custom enterprise pricing?
How do Klaviyo and Mailchimp compare for Email Marketing?
Sources
- Klaviyo Official Pricing- Vendor pricing page
- Mailchimp Official Pricing- Vendor pricing page
Related Articles
Best Email Marketing for Agencies (2026)
Compare email marketing pricing for agencies: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 10-50 people.
Best Email Marketing for Enterprise (2026)
Compare email marketing pricing for enterprise: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 100+ peo...
Best Email Marketing for Small Teams (2026)
Compare email marketing pricing for small teams: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 2-10 pe...
Track Price Changes
Get notified when pricing changes for these tools.