Klaviyo vs Mailchimp: Pricing Comparison 2026
Side-by-side pricing comparison of Klaviyo and Mailchimp. See all plans, features, and costs at a glance.
Bottom line: Both Klaviyo and Mailchimp offer free plans. Klaviyo has 9 pricing tiers while Mailchimp has 46.
Last updated: August 3, 2026
Klaviyo vs Mailchimp: Quick Pricing Facts
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 9 | 46 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Klaviyo and Mailchimp are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 55 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Klaviyo Try free |  Mailchimp Try free |
|---|---|---|
| Tier 1 | Is Klaviyo's free plan really free? $0/monthCheapest | Main Menu Custom pricing |
| Tier 2 | How long can I stay on the free plan? $0/monthCheapest | Try our Standard plan for free.Popular $0/monthCheapest |
| Tier 3 | Who is the Klaviyo free plan best for? $0/monthCheapest | Get 15% off our Standard plan Custom pricing |
| Tier 4 | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest | StandardPopular Custom pricing |
| Tier 5 | What integrations are available on the free plan? $0/monthCheapest | Save 15% on the ultimate expert-assisted platform for growthPopular Custom pricing |
| Tier 6 | What happens when I exceed the free plan limits? $0/monthCheapest | Phone & Priority SupportPopular Custom pricing |
| Tier 7 | Does the free plan include customer support? $0/monthCheapest | Custom-Coded and Pre-built Email TemplatesPopular Custom pricing |
| Tier 8 | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest | Multivariate & A/B TestingPopular Custom pricing |
| Tier 9 | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest | Enhanced marketing automation flowsPopular Custom pricing |
| Tier 10 | - | Dedicated Personalized OnboardingPopular Custom pricing |
| Tier 11 | - | Predictive SegmentationPopular Custom pricing |
| Tier 12 | - | PremiumPopular Custom pricing |
| Tier 13 | - | Customize plans & offersPopular Custom pricing |
| Tier 14 | - | Not sure how to choose? Custom pricing |
| Tier 15 | - | Here are your results Custom pricing |
| Tier 16 | - | Under 250 contacts? It's free.Popular $0/monthCheapest |
| Tier 17 | - | Essentials Custom pricing |
| Tier 18 | - | FreePopular $0/monthCheapest |
| Tier 19 | - | Custom pricing for large businessesPopular Custom pricing |
| Tier 20 | - | Compare plan featuresPopular Custom pricing |
| Tier 21 | - | SMS MarketingPopular Custom pricing |
| Tier 22 | - | Automated Customer FlowsPopular Custom pricing |
| Tier 23 | - | Intuit Assist with MailchimpPopular Custom pricing |
| Tier 24 | - | Custom-Coded TemplatesPopular Custom pricing |
| Tier 25 | - | Premium Migration ServicesPopular Custom pricing |
| Tier 26 | - | Monthly Email SendsPopular Custom pricing |
| Tier 27 | - | UsersPopular Custom pricing |
| Tier 28 | - | AudiencesPopular Custom pricing |
| Tier 29 | - | Role-based AccessPopular Custom pricing |
| Tier 30 | - | Customer SupportPopular Custom pricing |
| Tier 31 | - | 300+ IntegrationsPopular Custom pricing |
| Tier 32 | - | Personalized OnboardingPopular Custom pricing |
| Tier 33 | - | Dedicated Onboarding SpecialistPopular Custom pricing |
| Tier 34 | - | Popup FormsPopular Custom pricing |
| Tier 35 | - | Pre-built Email TemplatesPopular Custom pricing |
| Tier 36 | - | Email SchedulingPopular Custom pricing |
| Tier 37 | - | Remove Mailchimp BrandingPopular Custom pricing |
| Tier 38 | - | Branded TemplatesPopular Custom pricing |
| Tier 39 | - | Dynamic ContentPopular Custom pricing |
| Tier 40 | - | Work with a trusted industry leader Custom pricing |
| Tier 41 | - | Get started easily with a personalized product tour Custom pricing |
| Tier 42 | - | Rates for nonprofits and charities Custom pricing |
| Tier 43 | - | Prefer to pay as you go? Custom pricing |
| Tier 44 | - | Basic plans for smaller businesses Custom pricing |
| Tier 45 | - | FAQs Custom pricing |
| Tier 46 | - | Why do we use cookies and other tracking technologies? Custom pricing |
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What Reviewers Say
Which Should You Choose?
Choose Klaviyo if:
- •You run an e-commerce business and need email marketing deeply integrated with your store's data
- •Klaviyo's pre-built e-commerce flows (abandoned cart, post-purchase, winback) drive revenue automatically
- •Advanced segmentation based on purchase history, browsing behavior, and predicted lifetime value optimizes targeting
- •SMS marketing alongside email in one platform with unified customer profiles is essential
Choose Mailchimp if:
- •You need a general-purpose email platform that works for any business type, not just e-commerce
- •Mailchimp Free for 500 contacts and lower paid pricing make it more affordable for non-commerce businesses
- •Your marketing needs include social media, postcards, and website alongside email
- •You want the largest template library and broadest integration ecosystem available
Klaviyo and Mailchimp compete for e-commerce email marketing, and the choice is straightforward. Klaviyo is built for e-commerce: deep Shopify, WooCommerce, and BigCommerce integrations; pre-built revenue-driving flows; and customer data powered by purchase history. Free for up to 250 contacts and 500 email sends. Email at $20/month for 251-500 contacts. Email + SMS adds SMS marketing. Mailchimp is a general-purpose marketing platform: Free for 500 contacts. Essentials at $13/month. Standard at $20/month. Mailchimp has e-commerce integrations but treats them as one use case among many. Klaviyo's e-commerce advantage is dramatic. Pre-built flows for abandoned cart recovery, post-purchase follow-up, browse abandonment, and customer winback are configured in minutes and immediately drive revenue. Segmentation based on purchase frequency, average order value, and predicted next purchase date enables targeting that Mailchimp's general segmentation cannot match. Mailchimp's advantage is versatility. For businesses that are not primarily e-commerce - service businesses, content creators, nonprofits - Mailchimp's broader feature set and lower pricing are more relevant. Klaviyo's e-commerce features are wasted on a consulting firm sending a monthly newsletter. For e-commerce businesses, Klaviyo is the clear choice - it directly drives revenue through data-powered automation. For non-e-commerce businesses, Mailchimp's general-purpose approach and lower pricing are more appropriate.
Frequently Asked Questions: Klaviyo vs Mailchimp
How many pricing plans does Klaviyo have vs Mailchimp?
Does Klaviyo or Mailchimp offer a free plan?
What is the most popular Mailchimp plan?
Does Klaviyo or Mailchimp offer custom enterprise pricing?
How do Klaviyo and Mailchimp compare for Email Marketing?
Sources
- Klaviyo Official Pricing- Vendor pricing page
- Mailchimp Official Pricing- Vendor pricing page
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