Kit vs Klaviyo: Pricing Comparison 2026
Side-by-side pricing comparison of Kit and Klaviyo. See all plans, features, and costs at a glance.
Bottom line: Both Kit and Klaviyo offer free plans. Kit has 3 pricing tiers while Klaviyo has 9.
Last updated: March 16, 2026
Kit vs Klaviyo: Quick Pricing Facts
| Feature | Kit | Klaviyo |
|---|---|---|
| Starting Price | $33/mo | Custom pricing |
| Number of Plans | 3 | 9 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Kit and Klaviyo are both priced at $33/mo, making them equally accessible Email Marketing tools. Together they offer 12 pricing plans with 25 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Kit Try it free |  Klaviyo Try it free |
|---|---|---|
| Tier 1 | NewsletterPopular $0/monthCheapest Includes
| Is Klaviyo's free plan really free? $0/monthCheapest |
| Tier 2 | Creator $33/month $33 / year Includes
| How long can I stay on the free plan? $0/monthCheapest |
| Tier 3 | Pro $66/month $66 / year Includes
| Who is the Klaviyo free plan best for? $0/monthCheapest |
| Tier 4 | — | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest |
| Tier 5 | — | What integrations are available on the free plan? $0/monthCheapest |
| Tier 6 | — | What happens when I exceed the free plan limits? $0/monthCheapest |
| Tier 7 | — | Does the free plan include customer support? $0/monthCheapest |
| Tier 8 | — | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest |
| Tier 9 | — | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest |
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Which Should You Choose?
Choose Kit if:
- •You prefer Kit's free tier features—Up to 10,000 subscribers, 1 basic Visual Automation
- •You want more features built-in—Kit offers 25 additional features across its plans
- •You prioritize Kit's user experience and interface over price (both tools are similarly priced)
Choose Klaviyo if:
- •You prefer Klaviyo's free tier features—features
- •You need 9 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Klaviyo's user experience and interface over price (both tools are similarly priced)
Both Kit and Klaviyo offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Kit includes 6 features, while Klaviyo includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Kit vs Klaviyo
How many pricing plans does Kit have vs Klaviyo?
Does Kit or Klaviyo offer a free plan?
Can I save money by paying annually for Kit or Klaviyo?
What is the most popular Kit plan?
How do Kit and Klaviyo compare for Email Marketing?
Sources
- Kit Official Pricing— Vendor pricing page
- Klaviyo Official Pricing— Vendor pricing page
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