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Email Marketing

Kit vs Klaviyo: Pricing Comparison 2026

Side-by-side pricing comparison of Kit and Klaviyo. See all plans, features, and costs at a glance.

Bottom line: Both Kit and Klaviyo offer free plans. Kit has 3 pricing tiers while Klaviyo has 9.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Kit freeAffiliateTry Klaviyo freeUpdated this monthUpdated this month

Kit vs Klaviyo: Quick Pricing Facts

FeatureKitKlaviyo
Starting Price$33/moCustom pricing
Number of Plans39
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Kit and Klaviyo are both priced at $33/mo, making them equally accessible Email Marketing tools. Together they offer 12 pricing plans with 25 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Kit
Kit
Try freeAffiliate
Klaviyo
Klaviyo
Try free
Tier 1
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Is Klaviyo's free plan really free?
$0/monthCheapest
Tier 2
Creator
$33/month
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
How long can I stay on the free plan?
$0/monthCheapest
Tier 3
Pro
$66/month
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Who is the Klaviyo free plan best for?
$0/monthCheapest
Tier 4
-
Can I use Klaviyo free plan for both email and SMS marketing?
$0/monthCheapest
Tier 5
-
What integrations are available on the free plan?
$0/monthCheapest
Tier 6
-
What happens when I exceed the free plan limits?
$0/monthCheapest
Tier 7
-
Does the free plan include customer support?
$0/monthCheapest
Tier 8
-
Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce?
$0/monthCheapest
Tier 9
-
How do I upgrade from Klaviyo free to a paid plan?
$0/monthCheapest

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Kit

Email marketing and automation platform for creators

View all Kit plans

Klaviyo

Email and SMS marketing automation for ecommerce brands

View all Klaviyo plans

Frequently Asked Questions: Kit vs Klaviyo

How many pricing plans does Kit have vs Klaviyo?
Kit offers 3 pricing plans, while Klaviyo offers 9 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Kit or Klaviyo offer a free plan?
Yes, both Kit and Klaviyo offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Kit or Klaviyo?
Both Kit and Klaviyo offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
How do Kit and Klaviyo compare for Email Marketing?
Both Kit and Klaviyo are Email Marketing tools. Kit offers 3 plans starting at $33/mo, while Klaviyo offers 9 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Kit Official Pricing- Vendor pricing page
  2. Klaviyo Official Pricing- Vendor pricing page

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