Klaviyo vs MailerCloud: Pricing Comparison 2026
Side-by-side pricing comparison of Klaviyo and MailerCloud. See all plans, features, and costs at a glance.
Bottom line: Both Klaviyo and MailerCloud offer free plans. Klaviyo has 9 pricing tiers while MailerCloud has 2.
Last updated: March 16, 2026
Klaviyo vs MailerCloud: Quick Pricing Facts
| Feature | Klaviyo | MailerCloud |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 9 | 2 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Klaviyo and MailerCloud are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 11 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Klaviyo Try it free |  MailerCloud Try it free |
|---|---|---|
| Tier 1 | Is Klaviyo's free plan really free? $0/monthCheapest | /Month $0/monthCheapest |
| Tier 2 | How long can I stay on the free plan? $0/monthCheapest | $10 Custom pricing |
| Tier 3 | Who is the Klaviyo free plan best for? $0/monthCheapest | — |
| Tier 4 | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest | — |
| Tier 5 | What integrations are available on the free plan? $0/monthCheapest | — |
| Tier 6 | What happens when I exceed the free plan limits? $0/monthCheapest | — |
| Tier 7 | Does the free plan include customer support? $0/monthCheapest | — |
| Tier 8 | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest | — |
| Tier 9 | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest | — |
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Klaviyo
Klaviyo offers a free plan, offers 9 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Klaviyo
Try Klaviyo freeWhich Should You Choose?
Choose Klaviyo if:
- •You prefer Klaviyo's free tier features—features
- •You need 9 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Klaviyo's user experience and interface over price (both tools are similarly priced)
Choose MailerCloud if:
- •You prefer MailerCloud's free tier features—features
- •Your team needs custom enterprise pricing—MailerCloud offers negotiated terms for large deployments
- •You prioritize MailerCloud's user experience and interface over price (both tools are similarly priced)
Both Klaviyo and MailerCloud offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Klaviyo includes multiple features, while MailerCloud includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Klaviyo vs MailerCloud
How many pricing plans does Klaviyo have vs MailerCloud?
Does Klaviyo or MailerCloud offer a free plan?
Does Klaviyo or MailerCloud offer custom enterprise pricing?
How do Klaviyo and MailerCloud compare for Email Marketing?
Sources
- Klaviyo Official Pricing— Vendor pricing page
- MailerCloud Official Pricing— Vendor pricing page
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