Klaviyo vs Mailgun: Pricing Comparison 2026
Side-by-side pricing comparison of Klaviyo and Mailgun. See all plans, features, and costs at a glance.
Bottom line: Both Klaviyo and Mailgun offer free plans. Klaviyo has 9 pricing tiers while Mailgun has 14.
Last updated: March 16, 2026
Klaviyo vs Mailgun: Quick Pricing Facts
| Feature | Klaviyo | Mailgun |
|---|---|---|
| Starting Price | Custom pricing | $15/mo |
| Number of Plans | 9 | 14 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Klaviyo and Mailgun are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 23 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Klaviyo Try it free |  Mailgun Try it free |
|---|---|---|
| Tier 1 | Is Klaviyo's free plan really free? $0/monthCheapest | Enterprise: Send high-volume emails through the most reliable email API provider. Custom pricing |
| Tier 2 | How long can I stay on the free plan? $0/monthCheapest | Documentation: API resources to help you use Mailgun Custom pricing |
| Tier 3 | Who is the Klaviyo free plan best for? $0/monthCheapest | Release Notes: Keep up with what's in the Mailgun platform. Custom pricing |
| Tier 4 | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest | 2025 State of Email Deliverability Research Report $2025/month |
| Tier 5 | What integrations are available on the free plan? $0/monthCheapest | $0/mo $0/monthCheapest |
| Tier 6 | What happens when I exceed the free plan limits? $0/monthCheapest | 100 emails/day included $100/month |
| Tier 7 | Does the free plan include customer support? $0/monthCheapest | $15/mo $15/month |
| Tier 8 | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest | 10,000 emails/mo included $10000/month |
| Tier 9 | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest | Extra emails Custom pricing |
| Tier 10 | — | $35/mo $35/monthCheapest |
| Tier 11 | — | 50,000 emails/mo included $50000/monthCheapest |
| Tier 12 | — | Extra emails & validations Custom pricing |
| Tier 13 | — | $90/mo $90/monthCheapest |
| Tier 14 | — | 100,000 emails/mo included $100000/monthCheapest |
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Mailgun
Mailgun offers a free plan, offers 14 tiers vs 9.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Mailgun
Try Mailgun freeWhich Should You Choose?
Choose Klaviyo if:
- •You prefer Klaviyo's free tier features—features
- •You prioritize Klaviyo's user experience and interface over price (both tools are similarly priced)
- •You prefer Klaviyo's usage-based model with its 9-tier structure
Choose Mailgun if:
- •You prefer Mailgun's free tier features—features
- •You need 14 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Your team needs custom enterprise pricing—Mailgun offers negotiated terms for large deployments
Both Klaviyo and Mailgun offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Klaviyo includes multiple features, while Mailgun includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Klaviyo vs Mailgun
How many pricing plans does Klaviyo have vs Mailgun?
Does Klaviyo or Mailgun offer a free plan?
Does Klaviyo or Mailgun offer custom enterprise pricing?
How do Klaviyo and Mailgun compare for Email Marketing?
Sources
- Klaviyo Official Pricing— Vendor pricing page
- Mailgun Official Pricing— Vendor pricing page
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