Klaviyo vs Mailgun: Pricing Comparison 2026
Side-by-side pricing comparison of Klaviyo and Mailgun. See all plans, features, and costs at a glance.
Bottom line: Both Klaviyo and Mailgun offer free plans. Klaviyo has 9 pricing tiers while Mailgun has 13.
Last updated: July 6, 2026
Mailgun - Mailgun offers a free plan, offers 13 tiers vs 9.
Klaviyo vs Mailgun: Quick Pricing Facts
| Feature | Klaviyo | Mailgun |
|---|---|---|
| Starting Price | Custom pricing | $15/mo |
| Number of Plans | 9 | 13 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Klaviyo and Mailgun are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 22 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Klaviyo Try free |  Mailgun Try free |
|---|---|---|
| Tier 1 | Is Klaviyo's free plan really free? $0/monthCheapest | Enterprise: Send high-volume emails through the most reliable email API provider. Custom pricing |
| Tier 2 | How long can I stay on the free plan? $0/monthCheapest | Documentation: API resources to help you use Mailgun Custom pricing |
| Tier 3 | Who is the Klaviyo free plan best for? $0/monthCheapest | Release Notes: Keep up with what's in the Mailgun platform. Custom pricing |
| Tier 4 | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest | Email Impact Report Custom pricing |
| Tier 5 | What integrations are available on the free plan? $0/monthCheapest | $0/mo $0/monthCheapest |
| Tier 6 | What happens when I exceed the free plan limits? $0/monthCheapest | 100 emails/day included $100/month |
| Tier 7 | Does the free plan include customer support? $0/monthCheapest | $15/mo $15/month |
| Tier 8 | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest | 10,000 emails/mo included $10000/month |
| Tier 9 | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest | Extra emails & validations Custom pricing |
| Tier 10 | - | $35/mo $35/monthCheapest |
| Tier 11 | - | 50,000 emails/mo included $50000/monthCheapest |
| Tier 12 | - | $90/mo $90/monthCheapest |
| Tier 13 | - | 100,000 emails/mo included $100000/monthCheapest |
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Frequently Asked Questions: Klaviyo vs Mailgun
How many pricing plans does Klaviyo have vs Mailgun?
Does Klaviyo or Mailgun offer a free plan?
Does Klaviyo or Mailgun offer custom enterprise pricing?
How do Klaviyo and Mailgun compare for Email Marketing?
Sources
- Klaviyo Official Pricing- Vendor pricing page
- Mailgun Official Pricing- Vendor pricing page
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