Klaviyo vs Mailjet: Pricing Comparison 2026
Side-by-side pricing comparison of Klaviyo and Mailjet. See all plans, features, and costs at a glance.
Bottom line: Klaviyo starts at Custom pricing and Mailjet starts at Custom pricing. Compare all 15 pricing tiers side by side.
Last updated: March 16, 2026
Klaviyo vs Mailjet: Quick Pricing Facts
| Feature | Klaviyo | Mailjet |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 9 | 6 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Klaviyo and Mailjet are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 15 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Klaviyo stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Klaviyo Try it free |  Mailjet Try it free |
|---|---|---|
| Tier 1 | Is Klaviyo's free plan really free? $0/monthCheapest | Create Custom pricing |
| Tier 2 | How long can I stay on the free plan? $0/monthCheapest | Personalize Custom pricing |
| Tier 3 | Who is the Klaviyo free plan best for? $0/monthCheapest | Optimize Custom pricing |
| Tier 4 | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest | Send Custom pricing |
| Tier 5 | What integrations are available on the free plan? $0/monthCheapest | Manage Custom pricing |
| Tier 6 | What happens when I exceed the free plan limits? $0/monthCheapest | Get Support Custom pricing |
| Tier 7 | Does the free plan include customer support? $0/monthCheapest | — |
| Tier 8 | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest | — |
| Tier 9 | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest | — |
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Klaviyo
Klaviyo offers a free plan, offers 9 tiers vs 6.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Klaviyo
Try Klaviyo freeWhich Should You Choose?
Choose Klaviyo if:
- •You need a free plan with core features—Klaviyo offers no-cost access with no credit card required
- •You need 9 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Klaviyo's user experience and interface over price (both tools are similarly priced)
Choose Mailjet if:
- •Your team needs custom enterprise pricing—Mailjet offers negotiated terms for large deployments
- •You prioritize Mailjet's user experience and interface over price (both tools are similarly priced)
- •You want Mailjet's approach to incremental feature unlocking across its 6 pricing tiers
Klaviyo offers a free plan [1], eliminating the cost barrier for evaluation, while Mailjet requires paid subscription from the start. This gives Klaviyo a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Klaviyo's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Mailjet's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Klaviyo's 9 tiers provide flexibility at different budgets, while Mailjet's 6 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Klaviyo is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Klaviyo vs Mailjet
How many pricing plans does Klaviyo have vs Mailjet?
Does Klaviyo or Mailjet offer a free plan?
Does Klaviyo or Mailjet offer custom enterprise pricing?
How do Klaviyo and Mailjet compare for Email Marketing?
Sources
- Klaviyo Official Pricing— Vendor pricing page
- Mailjet Official Pricing— Vendor pricing page
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