Klaviyo vs Mailjet: Pricing Comparison 2026
Side-by-side pricing comparison of Klaviyo and Mailjet. See all plans, features, and costs at a glance.
Bottom line: Klaviyo starts at Custom pricing and Mailjet starts at Custom pricing. Compare all 15 pricing tiers side by side.
Last updated: July 6, 2026
Klaviyo - Klaviyo offers a free plan, offers 9 tiers vs 6.
Klaviyo vs Mailjet: Quick Pricing Facts
| Feature | Klaviyo | Mailjet |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 9 | 6 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Klaviyo and Mailjet are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 15 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Klaviyo stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Klaviyo Try free |  Mailjet Try free |
|---|---|---|
| Tier 1 | Is Klaviyo's free plan really free? $0/monthCheapest | Create Custom pricing |
| Tier 2 | How long can I stay on the free plan? $0/monthCheapest | Personalize Custom pricing |
| Tier 3 | Who is the Klaviyo free plan best for? $0/monthCheapest | Optimize Custom pricing |
| Tier 4 | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest | Send Custom pricing |
| Tier 5 | What integrations are available on the free plan? $0/monthCheapest | Manage Custom pricing |
| Tier 6 | What happens when I exceed the free plan limits? $0/monthCheapest | Get Support Custom pricing |
| Tier 7 | Does the free plan include customer support? $0/monthCheapest | - |
| Tier 8 | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest | - |
| Tier 9 | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest | - |
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Frequently Asked Questions: Klaviyo vs Mailjet
How many pricing plans does Klaviyo have vs Mailjet?
Does Klaviyo or Mailjet offer a free plan?
Does Klaviyo or Mailjet offer custom enterprise pricing?
How do Klaviyo and Mailjet compare for Email Marketing?
Sources
- Klaviyo Official Pricing- Vendor pricing page
- Mailjet Official Pricing- Vendor pricing page
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