Skip to main content
CompareTiers
Compare Now
Email Marketing

Litmus vs Mailgun: Pricing Comparison 2026

Side-by-side pricing comparison of Litmus and Mailgun. See all plans, features, and costs at a glance.

Bottom line: Litmus starts at Custom pricing and Mailgun starts at $15/mo. Compare all 19 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Litmus freeTry Mailgun free

Litmus vs Mailgun: Quick Pricing Facts

FeatureLitmusMailgun
Starting PriceCustom pricing$15/mo
Number of Plans514
Free TierNoYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Litmus and Mailgun are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 19 pricing plans with 30 features compared, so the best choice comes down to which features match your needs.

Mailgun stands out with a free plan for getting started. Litmus uses per-seat pricing while Mailgun uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Litmus
Mailgun
Tier 1
Deliverability upgrade
Custom pricing
Includes
  • Inbox placement insights by mailbox provider
  • 24/7 reputation and deliverability monitoring
  • Deep engagement analytics filtered by platform, location, and mailbox provider
  • Easy tracking of SPF, DKIM, and DMARC results
  • Customizable alerts to react to reputation problems before they impact performance
  • Configurable dashboards to view deliverability and engagement data in one spot
  • Includes access to Everest
Start with Deliverability upgrade
Enterprise: Send high-volume emails through the most reliable email API provider.
Custom pricing
Start with Enterprise: Send high-volume emails through the most reliable email API provider.
Tier 2
Sender Certification upgrade
Custom pricing
Includes
  • 24/7 monitoring of your email sending infrastructure backed by a dedicated compliance team
  • Placement on a trusted allow-list for improved inbox placement and fewer filtering issues
  • Built-in threat protection for high-risk sends and mandated mailing
  • Exclusive data feeds from mailbox providers and security companies
  • Daily and monthly performance reporting delivered to your inbox
Start with Sender Certification upgrade
Documentation: API resources to help you use Mailgun
Custom pricing
Start with Documentation: API resources to help you use Mailgun
Tier 3
Competitive Intel upgrade
Custom pricing
Includes
  • See when competitors show up in the inbox with visibility into their send volume and frequency
  • Optimize subject lines with confidence by understanding what competitors are using
  • Make smarter strategic decisions using objective insight into what’s working and what’s not across your competitive landscape
  • Get insights into the email practices of best-in-class senders
Start with Competitive Intel upgrade
Release Notes: Keep up with what's in the Mailgun platform.
Custom pricing
Start with Release Notes: Keep up with what's in the Mailgun platform.
Tier 4
Email Guardian upgrade
Custom pricing
Includes
  • Notifications for client changes, broken links, or image issues to protect subscriber experience and brand reputation
  • 24/7 monitoring for automated sends and frequently used email templates
  • Peace of mind knowing your most important emails are constantly protected and ready to drive revenue
Start with Email Guardian upgrade
2025 State of Email Deliverability Research Report
$2025/monthCheapest
Start with 2025 State of Email Deliverability Research Report
Tier 5
Litmus Enterprise
Custom pricing
Includes
  • Unlimited seats and usage!
  • Automated QA checks and previews on 100+ email clients and devices
  • Easy-to-use email builder–with or without code
  • Personalization templates for custom images, countdown timers, and more
  • Customizable email testing profiles
  • Code editor integrations to test where you build
  • All-in-one collaboration and review hub
  • More Personalize features like custom scratch-offs and rule-based images
  • Enterprise-level ESP integrations
  • Advanced security settings and user permissions
  • Unique email analytics and insights you won’t find in your ESP alone
Start with Litmus Enterprise
$0/mo
$0/monthCheapest
Start with $0/mo
Tier 6
—
100 emails/day included
$100/monthCheapest
Start with 100 emails/day included
Tier 7
—
$15/mo
$15/monthCheapest
Start with $15/mo
Tier 8
—
10,000 emails/mo included
$10000/monthCheapest
Start with 10,000 emails/mo included
Tier 9
—
Extra emails
Custom pricing
Start with Extra emails
Tier 10
—
$35/mo
$35/monthCheapest
Start with $35/mo
Tier 11
—
50,000 emails/mo included
$50000/monthCheapest
Start with 50,000 emails/mo included
Tier 12
—
Extra emails & validations
Custom pricing
Start with Extra emails & validations
Tier 13
—
$90/mo
$90/monthCheapest
Start with $90/mo
Tier 14
—
100,000 emails/mo included
$100000/monthCheapest
Start with 100,000 emails/mo included

Swipe to compare plans →

Litmus

Email testing, analytics, and collaboration for email teams

View all Litmus plans

Mailgun

Transactional email API for developers with deliverability tools

View all Mailgun plans
Our Pick

Mailgun

Mailgun offers a free plan, offers 14 tiers vs 5.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Mailgun

Try Mailgun free

Which Should You Choose?

Choose Litmus if:

  • •You want more features built-in—Litmus offers 30 additional features across its plans
  • •You prioritize Litmus's user experience and interface over price (both tools are similarly priced)
  • •You prefer Litmus's per-seat model with its 5-tier structure

Choose Mailgun if:

  • •You need a free plan with core features—Mailgun offers no-cost access with no credit card required
  • •You need 14 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You prioritize Mailgun's user experience and interface over price (both tools are similarly priced)

Mailgun offers a free plan [1], eliminating the cost barrier for evaluation, while Litmus requires paid subscription from the start. This gives Mailgun a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Mailgun's free tier, upgrading to a paid plan at approximately $15/mo provides substantial additional functionality. Compare this pricing path against Litmus' tiering starting at Custom pricing to assess total cost of ownership over 12 months. Mailgun's 14 tiers provide flexibility at different budgets, while Litmus' 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Mailgun is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

ShareShare

Frequently Asked Questions: Litmus vs Mailgun

How many pricing plans does Litmus have vs Mailgun?
Litmus offers 5 pricing plans, while Mailgun offers 14 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Litmus or Mailgun offer a free plan?
Mailgun offers a free plan, while Litmus does not. If budget is a concern, Mailgun lets you get started at no cost.
Does Litmus or Mailgun offer custom enterprise pricing?
Yes, both Litmus and Mailgun offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Litmus and Mailgun use?
Litmus uses a per-seat pricing model, while Mailgun uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Litmus and Mailgun compare for Email Marketing?
Both Litmus and Mailgun are Email Marketing tools. Litmus offers 5 plans starting at Custom pricing, while Mailgun offers 14 plans starting at $15/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Litmus Official Pricing— Vendor pricing page
  2. Mailgun Official Pricing— Vendor pricing page

Related Articles

Best Email Marketing Software Pricing Compared (2026)

Compare email marketing pricing: Mailchimp (free-$300/mo), Brevo ($20/mo), MailerLite (free-$40/mo), ConvertKit ($25-100/mo), ActiveCampaign ($9-149/mo). Per-contact vs per-send.

Track Price Changes

Get notified when pricing changes for these tools.

See all Litmus alternativesSee all Mailgun alternativesEmail MarketingCompare more tools