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Litmus vs Moosend: Pricing Comparison 2026

Side-by-side pricing comparison of Litmus and Moosend. See all plans, features, and costs at a glance.

Bottom line: Litmus starts at Custom pricing and Moosend starts at $9/mo. Compare all 9 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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Litmus vs Moosend: Quick Pricing Facts

FeatureLitmusMoosend
Starting PriceCustom pricing$9/mo
Number of Plans54
Free TierNoYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Litmus and Moosend are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 9 pricing plans with 58 features compared, so the best choice comes down to which features match your needs.

Moosend stands out with a free plan for getting started. Litmus uses per-seat pricing while Moosend uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Litmus
Moosend
Tier 1
Deliverability upgrade
Custom pricing
Includes
  • Inbox placement insights by mailbox provider
  • 24/7 reputation and deliverability monitoring
  • Deep engagement analytics filtered by platform, location, and mailbox provider
  • Easy tracking of SPF, DKIM, and DMARC results
  • Customizable alerts to react to reputation problems before they impact performance
  • Configurable dashboards to view deliverability and engagement data in one spot
  • Includes access to Everest
Start with Deliverability upgrade
Free Trial
$0/monthCheapest
Includes
  • Unlimited Email Campaigns / Sends
  • Marketing Automation Workflows
  • Transactional Emails
  • SMTP Server
  • Subscription Forms
  • Landing Pages
  • Email & LiveChat Support
Start with Free Trial
Tier 2
Sender Certification upgrade
Custom pricing
Includes
  • 24/7 monitoring of your email sending infrastructure backed by a dedicated compliance team
  • Placement on a trusted allow-list for improved inbox placement and fewer filtering issues
  • Built-in threat protection for high-risk sends and mandated mailing
  • Exclusive data feeds from mailbox providers and security companies
  • Daily and monthly performance reporting delivered to your inbox
Start with Sender Certification upgrade
Pro
$9/monthCheapest
$7 / year
Includes
  • Unlimited Email Campaigns / Sends
  • Marketing Automation Workflows
  • Transactional Emails
  • SMTP Server
  • Subscription Forms
  • Landing Pages
  • Email Newsletter Builder
  • Basic Templates
  • Custom-Coded Templates
  • Email & LiveChat Support
Start with Pro
Tier 3
Competitive Intel upgrade
Custom pricing
Includes
  • See when competitors show up in the inbox with visibility into their send volume and frequency
  • Optimize subject lines with confidence by understanding what competitors are using
  • Make smarter strategic decisions using objective insight into what’s working and what’s not across your competitive landscape
  • Get insights into the email practices of best-in-class senders
Start with Competitive Intel upgrade
Moosend+
Custom pricing
Includes
  • All Pro features
  • Custom Reports
  • Dedicated IP
  • SSO & SAML
  • Hosted Files
  • CC/BCC Functionality
  • Additional Team Members
Start with Moosend+
Tier 4
Email Guardian upgrade
Custom pricing
Includes
  • Notifications for client changes, broken links, or image issues to protect subscriber experience and brand reputation
  • 24/7 monitoring for automated sends and frequently used email templates
  • Peace of mind knowing your most important emails are constantly protected and ready to drive revenue
Start with Email Guardian upgrade
Enterprise
Custom pricing
Includes
  • All Advanced Features
  • Account Manager
  • Priority Support
  • Custom Solutions
Start with Enterprise
Tier 5
Litmus Enterprise
Custom pricing
Includes
  • Unlimited seats and usage!
  • Automated QA checks and previews on 100+ email clients and devices
  • Easy-to-use email builder–with or without code
  • Personalization templates for custom images, countdown timers, and more
  • Customizable email testing profiles
  • Code editor integrations to test where you build
  • All-in-one collaboration and review hub
  • More Personalize features like custom scratch-offs and rule-based images
  • Enterprise-level ESP integrations
  • Advanced security settings and user permissions
  • Unique email analytics and insights you won’t find in your ESP alone
Start with Litmus Enterprise
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Swipe to compare plans →

Litmus

Email testing, analytics, and collaboration for email teams

View all Litmus plans

Moosend

Email marketing and automation with advanced personalization

View all Moosend plans

Which Should You Choose?

Choose Litmus if:

  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Litmus offers 2 additional features across its plans
  • •You prioritize Litmus's user experience and interface over price (both tools are similarly priced)

Choose Moosend if:

  • •You need a free plan with Unlimited Email Campaigns / Sends, Marketing Automation Workflows—Moosend offers no-cost access with no credit card required
  • •You prioritize Moosend's user experience and interface over price (both tools are similarly priced)
  • •You need predictable billing — Moosend's usage-based model avoids surprise overages

Moosend offers a free plan [1], eliminating the cost barrier for evaluation, while Litmus requires paid subscription from the start. This gives Moosend a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Moosend's free tier, upgrading to a paid plan at approximately $9/mo provides substantial additional functionality. Compare this pricing path against Litmus' tiering starting at Custom pricing to assess total cost of ownership over 12 months. Moosend's 4 tiers provide flexibility at different budgets, while Litmus' 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Moosend is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Litmus vs Moosend

How many pricing plans does Litmus have vs Moosend?
Litmus offers 5 pricing plans, while Moosend offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Litmus or Moosend offer a free plan?
Moosend offers a free plan, while Litmus does not. If budget is a concern, Moosend lets you get started at no cost.
Can I save money by paying annually for Litmus or Moosend?
Both Litmus and Moosend offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Litmus or Moosend offer custom enterprise pricing?
Yes, both Litmus and Moosend offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Litmus and Moosend use?
Litmus uses a per-seat pricing model, while Moosend uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Litmus and Moosend compare for Email Marketing?
Both Litmus and Moosend are Email Marketing tools. Litmus offers 5 plans starting at Custom pricing, while Moosend offers 4 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Litmus Official Pricing— Vendor pricing page
  2. Moosend Official Pricing— Vendor pricing page

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