Matomo vs Mixpanel: Pricing Comparison 2026
Side-by-side pricing comparison of Matomo and Mixpanel. See all plans, features, and costs at a glance.
Bottom line: Matomo starts at $22/mo and Mixpanel starts at Custom pricing. Compare all 3 pricing tiers side by side.
Last updated: March 16, 2026
Matomo vs Mixpanel: Quick Pricing Facts
| Feature | Matomo | Mixpanel |
|---|---|---|
| Starting Price | $22/mo | Custom pricing |
| Number of Plans | 2 | 1 |
| Free Tier | No | Yes |
| Pricing Model | open-source | usage-based |
| Annual Discount | N/A | N/A |
Matomo and Mixpanel are both priced at $22/mo, making them equally accessible Analytics tools. Together they offer 3 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.
Mixpanel stands out with a free plan for getting started. Matomo uses open-source pricing while Mixpanel uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Matomo Try it free |  Mixpanel Try it free |
|---|---|---|
| Tier 1 | Business $22/month $22 / year Includes
| Startups: first year is free $0/monthCheapest |
| Tier 2 | Enterprise Custom pricing Includes
| — |
Swipe to compare plans →
What Reviewers Say
Which Should You Choose?
Choose Matomo if:
- •You need 2 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Matomo offers 20 additional features across its plans
- •Your team needs custom enterprise pricing—Matomo offers negotiated terms for large deployments
Choose Mixpanel if:
- •You need a free plan with core features—Mixpanel offers no-cost access with no credit card required
- •You prioritize Mixpanel's user experience and interface over price (both tools are similarly priced)
- •Mixpanel's single-tier usage-based structure gives clearer cost visibility for budget planning
Mixpanel offers a free plan [1], eliminating the cost barrier for evaluation, while Matomo requires paid subscription from the start. This gives Mixpanel a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Mixpanel's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Matomo's tiering starting at $22/mo to assess total cost of ownership over 12 months. Mixpanel's 1 tier provide flexibility at different budgets, while Matomo's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Mixpanel is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Matomo vs Mixpanel
How many pricing plans does Matomo have vs Mixpanel?
Does Matomo or Mixpanel offer a free plan?
Can I save money by paying annually for Matomo or Mixpanel?
Does Matomo or Mixpanel offer custom enterprise pricing?
What pricing models do Matomo and Mixpanel use?
How do Matomo and Mixpanel compare for Analytics?
Sources
- Matomo Official Pricing— Vendor pricing page
- Mixpanel Official Pricing— Vendor pricing page
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