Matomo vs Mixpanel: Pricing Comparison 2026
Side-by-side pricing comparison of Matomo and Mixpanel. See all plans, features, and costs at a glance.
Bottom line: Matomo starts at $22/mo and Mixpanel starts at Custom pricing. Compare all 3 pricing tiers side by side.
Last updated: June 8, 2026
Matomo vs Mixpanel: Quick Pricing Facts
| Feature | Matomo | Mixpanel |
|---|---|---|
| Starting Price | $22/mo | Custom pricing |
| Number of Plans | 2 | 1 |
| Free Tier | No | Yes |
| Pricing Model | open-source | usage-based |
| Annual Discount | N/A | N/A |
Matomo and Mixpanel are both priced at $22/mo, making them equally accessible Analytics tools. Together they offer 3 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.
Mixpanel stands out with a free plan for getting started. Matomo uses open-source pricing while Mixpanel uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Matomo Try free |  Mixpanel Try free |
|---|---|---|
| Tier 1 | Business $22/month $22 / year Includes
| Startups: first year is free $0/monthCheapest |
| Tier 2 | Enterprise Custom pricing Includes
| - |
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Frequently Asked Questions: Matomo vs Mixpanel
How many pricing plans does Matomo have vs Mixpanel?
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What pricing models do Matomo and Mixpanel use?
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Sources
- Matomo Official Pricing- Vendor pricing page
- Mixpanel Official Pricing- Vendor pricing page
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