Amplitude vs Matomo: Pricing Comparison 2026
Side-by-side pricing comparison of Amplitude and Matomo. See all plans, features, and costs at a glance.
Bottom line: Amplitude starts at Custom pricing and Matomo starts at $22/mo. Compare all 6 pricing tiers side by side.
Last updated: June 29, 2026
Amplitude vs Matomo: Quick Pricing Facts
| Feature | Amplitude | Matomo |
|---|---|---|
| Starting Price | Custom pricing | $22/mo |
| Number of Plans | 4 | 2 |
| Free Tier | No | No |
| Pricing Model | usage-based | open-source |
| Annual Discount | N/A | N/A |
Amplitude and Matomo are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.
Amplitude uses usage-based pricing while Matomo uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Amplitude Try free |  Matomo Try free |
|---|---|---|
| Tier 1 | Starter Custom pricing | Business $22/monthCheapest $22 / year Includes
|
| Tier 2 | Plus Custom pricing | Enterprise Custom pricing Includes
|
| Tier 3 | Growth Custom pricing | - |
| Tier 4 | Enterprise Custom pricing | - |
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What Reviewers Say
Which Should You Choose?
Choose Amplitude if:
- •You need product analytics - funnel analysis, cohort retention, user path analysis, and behavioral segmentation for digital products
- •Amplitude's Starter plan is free for up to 10 million events per month, making it one of the most generous free analytics tiers available
- •Your product team needs self-serve analytics with charts, dashboards, and SQL-free exploration that PMs can use without engineering support
- •Amplitude's behavioral cohorting lets you define user segments based on actions taken (not just attributes) for targeted analysis and experimentation
Choose Matomo if:
- •Data privacy and ownership are non-negotiable - Matomo can be self-hosted, keeping all visitor data on your own servers with full GDPR compliance
- •You need a Google Analytics replacement that tracks pageviews, sessions, referrers, and campaign performance with familiar web analytics reports
- •Matomo On-Premise is free and open-source with no data limits - you pay only for hosting infrastructure
- •European data sovereignty matters - Matomo is headquartered in New Zealand with EU hosting options and is approved by CNIL and other EU regulators
Amplitude and Matomo serve different analytics needs. Amplitude is a product analytics platform that tracks user behavior inside digital products. Matomo is a web analytics platform that tracks website traffic and visitor behavior, positioned as a privacy-first Google Analytics alternative. Amplitude Starter is free for up to 10 million events per month - enough for most early-stage products. Amplitude Plus starts around $49/month with advanced behavioral analytics, predictive cohorts, and increased data retention. Amplitude Growth and Enterprise tiers add experimentation, data governance, and dedicated support with custom pricing. Amplitude's strength is understanding how users interact with your product - where they drop off, what features drive retention, and which cohorts convert. Matomo On-Premise is free and open-source with no data limits - you self-host and own every byte of data. Matomo Cloud starts at $23/month for up to 50,000 pageviews. Higher tiers scale with traffic volume. Matomo provides web analytics reports: pageviews, sessions, bounce rates, referral sources, and campaign tracking. The privacy positioning is genuine - Matomo runs without cookies in basic mode, requires no consent banner in many EU jurisdictions, and keeps data on your infrastructure. If you are building a SaaS product and need to understand user behavior (funnels, retention, feature adoption), Amplitude is the right tool. If you need website traffic analytics with privacy compliance and data ownership, Matomo replaces Google Analytics without sending data to third parties. Many companies use both: Matomo for marketing website analytics and Amplitude for in-product analytics.
Frequently Asked Questions: Amplitude vs Matomo
How many pricing plans does Amplitude have vs Matomo?
Can I save money by paying annually for Amplitude or Matomo?
Does Amplitude or Matomo offer custom enterprise pricing?
What pricing models do Amplitude and Matomo use?
How do Amplitude and Matomo compare for Analytics?
Sources
- Amplitude Official Pricing- Vendor pricing page
- Matomo Official Pricing- Vendor pricing page
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