Amplitude vs Matomo: Pricing Comparison 2026
Side-by-side pricing comparison of Amplitude and Matomo. See all plans, features, and costs at a glance.
Bottom line: Matomo starts at $22/mo, making it $27/mo cheaper than Amplitude ($49/mo). Neither offers a free plan.
Last updated: March 16, 2026
Amplitude vs Matomo: Quick Pricing Facts
| Feature | Amplitude | Matomo |
|---|---|---|
| Starting Price | $49/mo | $22/mo |
| Number of Plans | 4 | 2 |
| Free Tier | No | No |
| Pricing Model | usage-based | open-source |
| Annual Discount | N/A | N/A |
Matomo is the more affordable option, starting at $22/mo compared to Amplitude's $49/mo. Both are Analytics tools with 6 combined pricing plans and 20 features compared.
Amplitude uses usage-based pricing while Matomo uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Amplitude Try it free |  Matomo Try it free |
|---|---|---|
| Tier 1 | Starter Custom pricing | Business $22/monthCheapest $22 / year Includes
|
| Tier 2 | Plus $49/monthCheapest | Enterprise Custom pricing Includes
|
| Tier 3 | Growth Custom pricing | — |
| Tier 4 | Enterprise Custom pricing | — |
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What Reviewers Say
Matomo
Matomo starts at $27/mo lower ($22/mo vs $49/mo).
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Matomo
Try Matomo freeWhich Should You Choose?
Choose Amplitude if:
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want Amplitude's approach to incremental feature unlocking across its 4 pricing tiers
- •You value Amplitude's specific feature progression from free to advanced tier levels
Choose Matomo if:
- •You want lower per-user costs—Matomo starts at $22/mo, saving $27/mo compared to Amplitude at $49/mo
- •You want more features built-in—Matomo offers 20 additional features across its plans
- •You need predictable billing — Matomo's open-source model avoids surprise overages
Matomo is the more affordable choice [1], starting at $22/mo compared to Amplitude's $49/mo. For a 50-person team on paid plans, this translates to Matomo saving approximately $1350/month. Matomo offers 2 pricing tiers compared to Amplitude's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Matomo provides 20 total features versus 0 for Amplitude, offering a richer feature set depending on your specific needs. The pricing math favors Matomo for most team sizes. Amplitude becomes worth the premium only when its differentiating features are central to your workflow.
Frequently Asked Questions: Amplitude vs Matomo
Which is cheaper, Amplitude or Matomo?
How many pricing plans does Amplitude have vs Matomo?
Can I save money by paying annually for Amplitude or Matomo?
Does Amplitude or Matomo offer custom enterprise pricing?
What pricing models do Amplitude and Matomo use?
How do Amplitude and Matomo compare for Analytics?
Sources
- Amplitude Official Pricing— Vendor pricing page
- Matomo Official Pricing— Vendor pricing page
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